What is considered to be great quality content for e-commerce websites?
-
Hi there,
At the moment I am building an e-commerce website selling a bunch of iphone accessories. I have been aware that great quality content is one of the most important factors for a site to stand out in the list of search results especially when it comes to google's latest panda update.
I was wondering what is considered to be great quality content for e-commerce websites? It would be great if you could share some ideas about how to build/create fantastic content for e commerce websites.
Many thanks!
-
Thanks guys for all your answer!
It's really awesome !
-
-
Own Data:
Use data you have and nobody else does and write it using variables into normal human language acompanied with some pretty and easy to understand data charts (Set in tabbed view to prevent interfering with call to action elements).:
Examples:- Price trends
- Brand trends
- Best sellers
- Product purchase patterns (also bought...)
- Emerging products
- Most talked about
-
Basics: Product Description.
The chance is that everyone will use same manufacturer-supplied product descriptions and specifications. Go through the trouble of rewriting to provide better descriptions in language users will understand and relate to. It's a big process so start from most important products and work your way down. -
Encourage user-generated content (Reviews, quick like/dislike)
-
Use of relevant news feeds and social streams for that product or brand
-
-
That's a good point actually - having content pages shows you know what you're talking about and a blog gives your company a personality or 'face' - be sure to use social media to enhance this effect.
-
Great content means beating the info sites.
So, go out to visit the best content sites in this niche and decide where you will beat them.
Content sites usually clobber retail sites in the SERPs so the best way to sell is to defeat them on one topic after another.
These content pages will pull traffic and links and social activity.
Plus they will feature your deep expertise. People believe and like to buy from experts.
-
When did I say that the site should be low in quality? I actually agreed with you and said that the sites quality is important but I don't believe many will be link to general product pages.
You certainly won't rank in a competitive industry like that without having some kind of onsite linking strategy in place - whether it be a blog, content area etc
-
I disagree with you on this one. The Panda update is mostly (but not only) about long tail content - e.g. product pages. This means that all pages on the website need to be of high quality, not just a blog.
-
All your points are important, but I believe his question was addressing content ideas for SEO; you're not going to get many people linking to product pages unless they are good enough to get in CSS and design 'show off' sites.
-
A blog is good for some sort of content, but people are not going to put your blog in the cart.
I'd recommend focusing on the product pages, making sure they:
- Are well designed
- Have all the necessary specs
- Have high resolution pictures
- Honest user reviews (probably the most important)
- Maybe a possibility to ask questions about the product
Best,
Thomas
-
Spelling Error: variety* (sorry)
--
-
Firstly, I'd add a blog. All businesses should have a blog these days for a varitey of reasons, and it is a great place to publish link bait.
I would also consider adding a content section that has information about phones, technology etc. Here are a couple of ideas:
-
app reviews
-
iphone skin reviews
-
technology news (fresh content)
Be creative!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Horrible ranking for hundreds of content pages
We have hundreds of pages of restaurant reviews (each is 100% original content) on our site (for example, here is a list of many of the content pages: https://www.rewards21.com/articles). The PA of almost every page is 1 (ouch). Doing even the most long-tail Google search doesn't bring up one of those pages (even if I include our company name in the search string). I'm certain we have lots of room to improve SEO, but not even seeing the pages come up for even the most long-tail search has me concerned... Our site used to be on Wordpress many months ago and many of these pages ranked fine..ever since switching away from Wordpress, we've not made any SEO progress. Am wondering if something major is "broken" with our site SEO...
On-Page Optimization | | r210 -
Would you consider this to be thin content
I always struggle with these pages I have on my site going back and forth debating what I want to do with them. On one side Google was content, yet at the same time its all about user experience. http://www.freescrabbledictionary.com/word-lists/words-that-start-with/letter/h/ I used to have all my words listed on one page which could have been well over 10,000. Now I pagination them as you can see. I debate writing a header of content for these pages, but honestly users just want the words. Get in, get what you need and get out. What is the recommendation on these pages. Should I write content? Should I not?
On-Page Optimization | | cbielich0 -
Duplicated content by the product pages
Hi,Do you thing those pages have duplicate content:https://www.nobelcom.com/Afghanistan-phone-cards/from-Romania-235-2.htmlhttps://www.nobelcom.com/Afghanistan-phone-cards-2.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards-401.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards/from-Romania-235-401.html.And also how much impact will it have on a panda update?I'm trying to figure out if all the product pages, (that are in the same way as the ones above) are the reson for a Panda Penalty
On-Page Optimization | | Silviu0 -
Duplicate Page Content
Hey Moz Community, Newbie here. On my second week of Moz and I love it but have a couple questions regarding crawl errors. I have two questions: 1. I have a few pages with duplicate content but it say 0 duplicate URL's. How do I know what is duplicated in this instance? 2. I'm not sure if anyone here is familiar with an IDX for a real estate website. But I have this setup on my site and it seems as though all the links it generates for different homes for sale show up as duplicate pages. For instance, http://www.handyrealtysa.com/idx/mls...tonio_tx_78258 is listed as having duplicate page content compared with 7 duplicate URLS: http://www.handyrealtysa.com/idx/mls...tonio_tx_78247
On-Page Optimization | | HandyRealtySA
http://www.handyrealtysa.com/idx/mls...tonio_tx_78253
http://www.handyrealtysa.com/idx/mls...tonio_tx_78245
http://www.handyrealtysa.com/idx/mls...tonio_tx_78261
http://www.handyrealtysa.com/idx/mls...tonio_tx_78258
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260 I've attached a screenshot that shows 2 of the pages that state duplicate page content but have 0 duplicate URLs. Also you can see somewhat about the idx duplicate pages. rel="canonical" is functioning on these pages, or so it seems when I view the source code from the page. Any help is greatly appreciated. skitch.png0 -
URLs and folder structure for an E-commerce
Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?
On-Page Optimization | | SeoMartin10 -
Duplicate content on video pages
Hi guys, We have a video section on our site containing about 50 videos, grouped by category/difficulty. On each video page except for the embedded player, a sentence or two describing the video and a list of related video links, there's pretty much nothing else. All of those appear as duplicate content by category. What should we do here? How long a description should be for those pages to appear unique for crawlers? Thanks!
On-Page Optimization | | lgrozeva0 -
SEO for spanish website
Hi, A client has given us the site http://www.comtranslations.com/Home.html for optimization. He wants to optimize only the spanish part ( the link is on the top right ). By clicking on the link Espanol, the url opened is - http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish keywords. The keywords are - Traducción
On-Page Optimization | | seoug_2005
Traductor
traducir español inglés
traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks0 -
Duplicate page content errors
Site just crawled and report shows many duplicate pages but doesn't tell me which ones are dups of each other. For you experienced duplicate page experts, do you have a subscription with copyscape and pay $.05 per test? What is the best way to clear these? Thanks in advance
On-Page Optimization | | joemas990