What is considered to be great quality content for e-commerce websites?
-
Hi there,
At the moment I am building an e-commerce website selling a bunch of iphone accessories. I have been aware that great quality content is one of the most important factors for a site to stand out in the list of search results especially when it comes to google's latest panda update.
I was wondering what is considered to be great quality content for e-commerce websites? It would be great if you could share some ideas about how to build/create fantastic content for e commerce websites.
Many thanks!
-
Thanks guys for all your answer!
It's really awesome !
-
-
Own Data:
Use data you have and nobody else does and write it using variables into normal human language acompanied with some pretty and easy to understand data charts (Set in tabbed view to prevent interfering with call to action elements).:
Examples:- Price trends
- Brand trends
- Best sellers
- Product purchase patterns (also bought...)
- Emerging products
- Most talked about
-
Basics: Product Description.
The chance is that everyone will use same manufacturer-supplied product descriptions and specifications. Go through the trouble of rewriting to provide better descriptions in language users will understand and relate to. It's a big process so start from most important products and work your way down. -
Encourage user-generated content (Reviews, quick like/dislike)
-
Use of relevant news feeds and social streams for that product or brand
-
-
That's a good point actually - having content pages shows you know what you're talking about and a blog gives your company a personality or 'face' - be sure to use social media to enhance this effect.
-
Great content means beating the info sites.
So, go out to visit the best content sites in this niche and decide where you will beat them.
Content sites usually clobber retail sites in the SERPs so the best way to sell is to defeat them on one topic after another.
These content pages will pull traffic and links and social activity.
Plus they will feature your deep expertise. People believe and like to buy from experts.
-
When did I say that the site should be low in quality? I actually agreed with you and said that the sites quality is important but I don't believe many will be link to general product pages.
You certainly won't rank in a competitive industry like that without having some kind of onsite linking strategy in place - whether it be a blog, content area etc
-
I disagree with you on this one. The Panda update is mostly (but not only) about long tail content - e.g. product pages. This means that all pages on the website need to be of high quality, not just a blog.
-
All your points are important, but I believe his question was addressing content ideas for SEO; you're not going to get many people linking to product pages unless they are good enough to get in CSS and design 'show off' sites.
-
A blog is good for some sort of content, but people are not going to put your blog in the cart.
I'd recommend focusing on the product pages, making sure they:
- Are well designed
- Have all the necessary specs
- Have high resolution pictures
- Honest user reviews (probably the most important)
- Maybe a possibility to ask questions about the product
Best,
Thomas
-
Spelling Error: variety* (sorry)
--
-
Firstly, I'd add a blog. All businesses should have a blog these days for a varitey of reasons, and it is a great place to publish link bait.
I would also consider adding a content section that has information about phones, technology etc. Here are a couple of ideas:
-
app reviews
-
iphone skin reviews
-
technology news (fresh content)
Be creative!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
When I say duplicate content, I don't mean that the content on a clients site is displaying on another site on the web or taken from a site on the web. A client has a few product pages and each product page has content on the bottom of the page (4-5 paragraphs) describing the product. Now, this content is also displaying on other pages, but re-worded so it's not 100% duplicate. Some pages show a duplicate content % ranging from 12% to 35% and maybe 40%. Just curious if I should suggest having each product page less than 10% duplicated. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
SEO for e-commerce websites
Hi, I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO. Does 'traditional' link building apply to e-commerce What else should I consider Should I write a blog/vlog/ Thanks, Lindsay
On-Page Optimization | | lindsayhopkins0 -
Ecommerce product page duplicate content
Hi, I know this topic has been covered in the past but I haven't been able to find the answers to this specific thing. So let's say on a website, all the product pages contain partial duplicate content - i.e. this could be delivery options or returning policy etc. Would this be classed as duplicate content? Or is this something that you would not get concerned about if it's let's say 5-10% of the content on the page? Or if you think this is something you'd take into consideration, how would you fix it? Thank you!
On-Page Optimization | | MH-UK0 -
Copying items from major website - bad?
Hello, I working on a new project that collect news items from websites like Bloomberg and CNN, I'm take the title and the full content of specific articles and publish them under my domain. At the same time my writers publish unique articles on the site. Sure, I'm adding "Source" for each duplicate article with the link to the source. 1. It's risky?
On-Page Optimization | | JohnPalmer
2. Duplicate content?
3. Should I use Noindex/Nofollow for each duplicate article? Please share your thoughts.0 -
Duplicate Content Daily Rates
Our finance information site want to publish daily rates each day of the main currency / share etc prices. We've created a template with the main headers e.g. Eurozone. GBP v EUR 1.1762. Australia. GBP v AUD 1.1494.... and list top 20 currencies. We want to roll this out daily Mon - Friday. The only content that will change would be the rates on a daily basis. It's v useful info to users but we're a little cautious about it being seen as duplicate content. What advice would you give re title tags too in this new product rollout.
On-Page Optimization | | stevanl0 -
Duplicate content
Are images considered duplicate content too? Example:
On-Page Optimization | | BridalHotspot
I've got a size chart on each my lingerie pages. All written content is unique but I'm using the same chart for all those pages.0 -
No Content on home page + rankings
If a home page has no content will it hurt the sites ability to rank? The interior pages will have content but not the home page. (See attached image) My client does not want content on the home page as he feels it will take away from the look and feel he wants to achieve. This website is actually 10 sites or locations in one as we intend to market each location (a total of 10) separately. In reality the home page is a doorway page to each separate location. I'd like feedback if possible as to the necessity or not, of content on the Home Page of this or any website. Will the lack of content hurt on the Homer Page hurt with SEO? Thanks
On-Page Optimization | | fun52dig
Gary Downey bobby-vans.jpg0 -
Duplicate content on my domain
I have several pages on my domain that are using the same content except for changing a paragraph or sentence. Do I need to create unique content, even though much of the information pertains to a feature and is related?
On-Page Optimization | | Court_H0