How Does Google differentiate a keyword you are optimizing for and a non-keyword?
-
So, let's say that my company is called John's Business Consulting and I offer outsourced HR work (recruiting, evaluating, personality assessments, background checks).
So for my home page I want "Business Consulting" to be my keyword that I want to rank for. But "recruiting services", "talent development" are all words that describe a service that I offer and could potential be keywords, how do I get Google to not dilute my authority for "business consulting"?
-
Optimizing pages for individual keywords/ phrases ad utilizing interior linking strategies and anchor text. Especially because of the highly competitive phrases.
-
If I will be at your place I would have considered using 1 keyword per page. For instance “Business Consulting” is my primary keyword would try and use it on the home page and for recruiting services i would create a page based on this keyword and target that keyword from that page only instead on targeting all the keywords on the home page.
-
I'd recommend focusing on the keyword phrase "Business Consulting" in the title tag of the home page along with the company brand as well as the meta description so that it clearly indicates the company's main business focus. You can have a specific "Business Consulting" page under the services section of the website and optimize that page for this keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Curious why site isn't ranking, rather seems like being penalized for duplicate content but no issues via Google Webmaster...
So we have a site ThePowerBoard.com and it has some pretty impressive links pointing back to it. It is obviously optimized for the keyword "Powerboard", but in no way is it even in the top 10 pages of Google ranking. If you site:thepowerboard.com the site, and/or Google just the URL thepowerboard.com you will see that it populates in the search results. However if you quote search just the title of the home page, you will see oddly that the domain doesn't show up rather at the bottom of the results you will see where Google places "In order to show you the most relevant results, we have omitted some entries very similar to the 7 already displayed". If you click on the link below that, then the site shows up toward the bottom of those results. Is this the case of duplicate content? Also from the developer that built the site said the following: "The domain name is www.thepowerboard.com and it is on a shared server in a folder named thehoverboard.com. This has caused issues trying to ssh into the server which forces us to ssh into it via it’s ip address rather than by domain name. So I think it may also be causing your search bot indexing problem. Again, I am only speculating at this point. The folder name difference is the only thing different between this site and any other site that we have set up." (Would this be the culprit? Looking for some expert advice as it makes no sense to us why this domain isn't ranking?
Web Design | | izepper0 -
Will numbers & data be considered as user generated content by Google OR naturally written text sentences only refer to user generated content.
Hi, Will numbers & data be considered as user generated content by Google OR naturally written text sentences only refer to user generated content. Regards
Web Design | | vivekrathore0 -
Do Google Fonts Slow Down Your Site?
Hi Guys,
Web Design | | jeeyer
I just did a webpage speed test on http://www.webpagetest.org to see how our site is performing.
I noticed that an exteral URL called fonts.gstatic.com has a "huge" impact on our sites loading time. See a screen here: http://monosnap.com/image/z6drzC2ELoJ48d1rM0Tmtuszl3pFpH#
An overview can be seen here: http://monosnap.com/image/9hofUpr5Ld8D7mi7zyaJmGFIGhpBsY# All our scores are green and A (finally!) but I was a bit concerned when I saw the outcome of the pagespeedtest regarding the fonts.
When I load a page on my pc I indeed notice that the text content is usally quite slow in showing up, pops up afer a few seconds. Is this a know problem and Is this something I need to fix? If so what is the best approach? Looking forward on your thoughts!
Joost1 -
Question Concerning HTML5/CSS Templates & Google Mobility Issues
Hi all, Looking for some kind of solution for a responsive update for a site and I am wondering if there are any templates (not Wordpress) that are both great SEO wise and would also pass muster with the impending Google update for responsiveness? I was looking at things like Canvas and Porto ( http://themeforest.net/popular_item/by_category?category=site-templates ) but can't find any discussion on whether or not these things have been addressed with any of these templates. If any of you have suggestions or other places to look for something that could possibly fit the bill (even if temporarily) I would be very appreciative. Thank you so much in advance!
Web Design | | Pixelwik1 -
Does Google penalise for alot of advertising on your site?
I look after the search side of a decorating website on which we carry a large amount of advertising from external brands as that is our business model. Do you know if we would get penalised for having too much advertising - would it be deemed to affect the user experience? Many thanks for your help on this.
Web Design | | Pday0 -
How to do a non-spammy "doorway page"?
Hi there, ISSUE: I have a client who wishes to use a "doorway" page, but not in a spammy way. He would like to have a nice crisp URL for use in ads/brochures. The page is strictly a landing page (just with a separate URL). DOORWAY/LANDING PAGE WILL BE: Non-spammy -- There will be no attempt to optimize the landing page/no attempt to get the page to rank. Strictly a vanity URL -- he likes the way a separate website looks in ads as opposed to a landing page on the existing website (i.e., www.websitename.com/landing page) WHAT I'M TRYING TO DO: I'm basically trying to figure out what the best things to do to protect his other sites (which are very high quality valuable sites which rank well) from getting punished. STEPS I'M CONSIDERING: Robots no follow Separate hosting server Different person's name on a private domain registration Adding additional pages, so it's not a 1-page "doorway" Many thanks in advance to anyone who would share their experience and help me protect my client in the best way possible. I've told him there are risks, but he still wants to go ahead. MC
Web Design | | marketingcupcake1 -
Google Penalizing Websites that Have Contact Forms at Top of Website Page?
Has anyone else heard of Google penalizing websites for having their contact forms located at the top of the website? For example http://www.austintenantadvisors.com/ Look forward to hearing other thoughts on this.
Web Design | | webestate1 -
Google indexing Quickview popups
Hi Guys I can't seem to find any info on this. Maybe you can help. We are using xcart as our shopping cart. When you land on a product page you have the option to "Quickview" the item. Google is picking up the quickview urls" and the vote on product urls. I have added the following to the robots.txt file but not sure if this will work. Any help on this would be great. Disallow: /?popup=Y Disallow: /?mode=add Undesired URL Examples: <colgroup><col width="735"></colgroup>
Web Design | | fasctimseo
| http://www.funlove.com/store/6_Pack_Shooter_Beer_Belt/?mode=add_vote&vote=60 | <colgroup><col width="735"></colgroup>
| http://www.funlove.com/store/6_pack_shooter_beer_belt/?popup=Y |0