Link Building - Drawing a blank
-
I've been trying to get backlinks for one website for the past 2 weeks and it's proving almost impossible. Initially I drew up a list of websites that would be suitable to have a link on and tried e-mailing a contact on each. However, it doesn't seem to be going anywhere. Most are coming back saying I can add some content but they will charge. However, we don't have a budget.
I've analysed competitor backlinks and they didn't reveal anything interesting.
The website doesn't have a Twitter account. So I can't look for links that way.
Another problem is that the website has a very niche audience and probably not the most active online.
Does anyone have any other tips that would help?
-
Here's a tactic that is pretty inexpensive and should work in most niches.
Find non-profits that are related to your niche and write an article on your site that highlights the great work they are doing. Then contact the site and let them know about it. If they have a press page they might include your link.
Another idea is to interview influential people or experts in your niche on your blog. Often people will link back to your site to share the interview with their readers.
Another idea is to create an industry survey using survey monkey to find out some interesting information and then publish the results on your site. Then followup with the people you surveyed and tell them about the resource.
-
Can you say what niche your website caters to? What kind of content is your website producing that others might be interesting in sharing -- so that you naturally acquire backlinks? Are there any trade organizations in your industry you could leverage? I know that you say your audience is not the most active online. Well, where are they spending their time online when they do log on?
-
+1 on this link - some fantastic ideas there, just skip the ones which require a large budget. Things like superb resource lists you can create yourself for free, then just reach out to universities or large websites showing off your cool content.
-
You can rank a website with zero budget. From just your question here, I can see you've got decent writing skills!
I'd recommend you hit your current weakness head on and make it a strength - Twitter rocks, add it to your skillset!
First of all, set up a Twitter account.
-
Mention lots of interesting news articles in your niche and comment on them.
-
Find others in your niche (look for the followers of influential people ), and follow them. Chat to them - ask them questions, or post comments on their updates
(hint get followers really fast with Tweepi, a handy website, don't overdo it though - keep things natural)
You'll build up a following and start to look influential.
Now, find blogs in your niche (just start with "write for us" +niche in Google, or search Twitter for "guest blog" +niche), which accept guest posts.
Find the relevant contact for that site on Twitter (preferably), and mention a few of their posts on their, including them in an @mention.
Strike up a chat, and then suggest a follow up post you could write.
Now, write an awesome post, include images from compfight (with credits to right sources), and plenty of research and facts and figures. In the future, if you're emailing about guest blog posts, you can use this as an example when approaching larger websites. Write awesome stuff for them, and then use these newer posts as examples for even bigger websites.
There is no way this won't work - just act on it!
-
-
Have you seen Jon Cooper's Complete List of Link Building Strategies?
You're bound to find something there; it's very inclusive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Should my client stop their large-scale spammy link building immediately or taper off slowly?
I'm working with a company that that is doing a lot of black-hat link building, and they got hit by Penguin 2.0. Should they stop all spammy link building immediately or slowly, over time? Is it possible that stopping all the spammy link building immediately will hurt the site? Thank you for reading!
Link Building | | DA20130 -
Should I become a regular contributor to help my SEO link building?
I've been offered the opportunity to contribute to a blog as often as I want and have a link included at the bottom of each post. Will this be much help to me in my link building SEO campaign? As I understand it more links from different root domains are what really count? So 20 links each from a different site is more valuable that 20 links from one site? Should I take up this opportunity or are my efforts best spent elsewhere?
Link Building | | SamCUK0 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
A few questions about link building?
1. Is it worth gaining more then 1 link on a website when link building, for example if I did a guest post on a blog, is it worth doing another guest post on the same blog linking to the same website? So 2 guest posts on 2 blogs, or 4 guest posts on 4 blogs? 2. When building links through guest blogging, you have two options, a link in the byline and a link in the content. Will a link in the content have more benefit then in the byline as its surrounded by relevant content? 3. Does having a link higher up the page have more benefit then one lower down?
Link Building | | activitysuper0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
How to Define Quality of External Website During Link Building?
I want to know about process, method or tool which can help me to define quality of external website during link building. We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject. I found that, I was able to drop my website URL over there but confuse about quality of website. I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website? Is there any specific method which help me to understand more about external website and help me to take decision about link building?
Link Building | | CommercePundit0