Link Building - Drawing a blank
-
I've been trying to get backlinks for one website for the past 2 weeks and it's proving almost impossible. Initially I drew up a list of websites that would be suitable to have a link on and tried e-mailing a contact on each. However, it doesn't seem to be going anywhere. Most are coming back saying I can add some content but they will charge. However, we don't have a budget.
I've analysed competitor backlinks and they didn't reveal anything interesting.
The website doesn't have a Twitter account. So I can't look for links that way.
Another problem is that the website has a very niche audience and probably not the most active online.
Does anyone have any other tips that would help?
-
Here's a tactic that is pretty inexpensive and should work in most niches.
Find non-profits that are related to your niche and write an article on your site that highlights the great work they are doing. Then contact the site and let them know about it. If they have a press page they might include your link.
Another idea is to interview influential people or experts in your niche on your blog. Often people will link back to your site to share the interview with their readers.
Another idea is to create an industry survey using survey monkey to find out some interesting information and then publish the results on your site. Then followup with the people you surveyed and tell them about the resource.
-
Can you say what niche your website caters to? What kind of content is your website producing that others might be interesting in sharing -- so that you naturally acquire backlinks? Are there any trade organizations in your industry you could leverage? I know that you say your audience is not the most active online. Well, where are they spending their time online when they do log on?
-
+1 on this link - some fantastic ideas there, just skip the ones which require a large budget. Things like superb resource lists you can create yourself for free, then just reach out to universities or large websites showing off your cool content.
-
You can rank a website with zero budget. From just your question here, I can see you've got decent writing skills!
I'd recommend you hit your current weakness head on and make it a strength - Twitter rocks, add it to your skillset!
First of all, set up a Twitter account.
-
Mention lots of interesting news articles in your niche and comment on them.
-
Find others in your niche (look for the followers of influential people ), and follow them. Chat to them - ask them questions, or post comments on their updates
(hint get followers really fast with Tweepi, a handy website, don't overdo it though - keep things natural)
You'll build up a following and start to look influential.
Now, find blogs in your niche (just start with "write for us" +niche in Google, or search Twitter for "guest blog" +niche), which accept guest posts.
Find the relevant contact for that site on Twitter (preferably), and mention a few of their posts on their, including them in an @mention.
Strike up a chat, and then suggest a follow up post you could write.
Now, write an awesome post, include images from compfight (with credits to right sources), and plenty of research and facts and figures. In the future, if you're emailing about guest blog posts, you can use this as an example when approaching larger websites. Write awesome stuff for them, and then use these newer posts as examples for even bigger websites.
There is no way this won't work - just act on it!
-
-
Have you seen Jon Cooper's Complete List of Link Building Strategies?
You're bound to find something there; it's very inclusive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
When building links should I be doing it through different iIP addresses?
Im working on building links to pages on my site, should I be doing it through different ip's or proxies? Lately its been press releases, that we submit and they are pushed out by 3rd party. Thank You
Link Building | | TP_Marketing0 -
Drowning In a Sea of Link Building Advice
You can visit one SEO forum after the other and 50% of the folks will say 'do this' and the other half will say to do something else. It's always black hat vs white hat and then you still get the grey hat in between. So what does really work? Leon
Link Building | | leonfrancois0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0 -
Link building? I really dont get it is there an easy way
I Have been using a link exchange website called linkmarket. I have been told that these kind of website dont really do you many favours but i have signed up for a year so i am currently still using it. What does everyone think? Also is there a proven way to get high quality links with out spending hours traling other websites and asking if they want to exchange links because the normall answer i get is NO!
Link Building | | WillFrank3