Link Building - Drawing a blank
-
I've been trying to get backlinks for one website for the past 2 weeks and it's proving almost impossible. Initially I drew up a list of websites that would be suitable to have a link on and tried e-mailing a contact on each. However, it doesn't seem to be going anywhere. Most are coming back saying I can add some content but they will charge. However, we don't have a budget.
I've analysed competitor backlinks and they didn't reveal anything interesting.
The website doesn't have a Twitter account. So I can't look for links that way.
Another problem is that the website has a very niche audience and probably not the most active online.
Does anyone have any other tips that would help?
-
Here's a tactic that is pretty inexpensive and should work in most niches.
Find non-profits that are related to your niche and write an article on your site that highlights the great work they are doing. Then contact the site and let them know about it. If they have a press page they might include your link.
Another idea is to interview influential people or experts in your niche on your blog. Often people will link back to your site to share the interview with their readers.
Another idea is to create an industry survey using survey monkey to find out some interesting information and then publish the results on your site. Then followup with the people you surveyed and tell them about the resource.
-
Can you say what niche your website caters to? What kind of content is your website producing that others might be interesting in sharing -- so that you naturally acquire backlinks? Are there any trade organizations in your industry you could leverage? I know that you say your audience is not the most active online. Well, where are they spending their time online when they do log on?
-
+1 on this link - some fantastic ideas there, just skip the ones which require a large budget. Things like superb resource lists you can create yourself for free, then just reach out to universities or large websites showing off your cool content.
-
You can rank a website with zero budget. From just your question here, I can see you've got decent writing skills!
I'd recommend you hit your current weakness head on and make it a strength - Twitter rocks, add it to your skillset!
First of all, set up a Twitter account.
-
Mention lots of interesting news articles in your niche and comment on them.
-
Find others in your niche (look for the followers of influential people ), and follow them. Chat to them - ask them questions, or post comments on their updates
(hint get followers really fast with Tweepi, a handy website, don't overdo it though - keep things natural)
You'll build up a following and start to look influential.
Now, find blogs in your niche (just start with "write for us" +niche in Google, or search Twitter for "guest blog" +niche), which accept guest posts.
Find the relevant contact for that site on Twitter (preferably), and mention a few of their posts on their, including them in an @mention.
Strike up a chat, and then suggest a follow up post you could write.
Now, write an awesome post, include images from compfight (with credits to right sources), and plenty of research and facts and figures. In the future, if you're emailing about guest blog posts, you can use this as an example when approaching larger websites. Write awesome stuff for them, and then use these newer posts as examples for even bigger websites.
There is no way this won't work - just act on it!
-
-
Have you seen Jon Cooper's Complete List of Link Building Strategies?
You're bound to find something there; it's very inclusive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site review : Should I finish on-page optimization before I start link building ??
Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ? I was wondering do i need to complete all on page seo before i move on to link building & marketing content ?? Kindest regards, Stephen sportingdesires
Link Building | | sportingdesires0 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Outsource Link Building?
Currently we are in the process of creating a new ecommerce website. The site is not live yet, but we have done all of the planning and brainstorming and now are just doing all of the dirty work to get things ready to go live. We are devoting a lot of time on merchandising and developing the site, but currently do not have the resources to put together a good link building campaign in house. Does anyone have any recommendations for outsourcing the link building? The last thing we want is to hire someone that submits to bad neighborhoods and only directories. Is there a good, better, best scenario we should be looking at for pricing, ect? Obviously, like most who are starting a new site, cost is an issue at least until the site gives some sort of sign of life. Also, we are in the Pittsburgh area. We don't need to go local with this, but if there is someone particularly good in the area it would be nice. Thanks in advance.
Link Building | | ClaytonKendall0 -
Link Building....confused!
Hi Guys, I'm after some advise please. We have a client who offers self catering accommodation to let on his website. We are looking at ways to increase links to his site and one idea we had was to possibly affiliate ourselves with local companies within the areas of the specific accommodation. Our client is looking to partner with local business's in each area of said accommodation (probably two of each kind) and then send the details of these business' with whatever special deals they will offer customers on every confirmation that goes out to the clients. Obviously, in return, these business' will then link to Room-B. What I'm trying to find out is if linking to partners via an email delivered from thewebsite is safe in terms of link juice: it's important that Google doesn't index any outbound links to partners from us at all. Any advise would be greatly appreciated! Thanks
Link Building | | SoundinTheory0 -
Link Building Through Blogs
A client of mine wants to look into new areas of link building after convincing them that their current link building strategies (purchasing multiple links from god knows where) was not working well for them. Essentially I felt they were spinning their wheels. Now, we are looking into content related blogs to get some honest links for their site. They sell sports equipment and we are looking at sports blogs to get links/partnerships. Most of these blogs want sponsorship fees or advertising fees. From an ethical standpoint I understand buying links is not the best idea. But because these are blogs that earn traffic, have relevant content, and can be helpful for the advertisement aspect to link to people who might be interested in their products as well. There shouldn't be a problem in acquiring a few of these links if the budget allows for it, correct? Also are blogs a good source to acquire links from?
Link Building | | USHoleInOne0 -
Learning link building
I want to learn from one of the best how to do real link building. I currently outsource this and just aren't sure if they're that good or not. Can you please let me know if Rand is doing any training or presentations on this in L.A or California this year? And if not him maybe someone else you can recommend who's good. Thanks much.
Link Building | | afranklin0 -
Link building diagram
is there a simple chart or diagram that explains the linkbuilding process from start to finish? thank you, Vijay
Link Building | | vijayvasu0