How much great targeted conent do we need to add?
-
Hi,
I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.
Also, we think that 100 good helpful articles will give us traffic and natural backlinks.
How do we know if 100 is enough? Do we need 200? 500?
Thanks.
-
You can make "how to use" articles without videos. Most of ours don't have a video - but great photos are really important, IMO.
We upload the files to a folder titled /tips/. Each article gets a very obvious link from product pages. The are also linked to from a "you might like these" box on related article pages.
We also have an FAQ page that is a huge list of links to "how to use" articles.
How many? I write a couple "how to use" articles every week and have a huge list of ones that are needed.
The topics are often driven by customer questions that we get by email. We write the article, post it, and send the customer a link.
-
Wow EGOL, that's great.
We're putting together 5 articles 5000-15000 words.
How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.
I hope you don't mind the questions. Your strategy is fantastic.
-
I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.
I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.
I spend zero time linkbuilding and 100% of my time content building.
Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.
It's all progress if you do a great job on the article.
If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.
-
Alot more goes into it<<
What goes into it and where do I learn about it?
-
EGOL,
Makes sense. What about product articles. Should we pick 5 or 10 top products and write long, lengthy fantastic articles about them?
Also, how do I find out who I want to link to them (target audience)
-
Alot more goes into it but yes - First look what type of content they post/link to that they dont make so you have an idea of what you need to make.
-
So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?
Then how do I push this content?
Thanks David.
-
From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.
-
_There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.
rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends. _
-
Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?
-
I would focus on very small numbers.
I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.
Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.
These should be best-on-the-web articles for their respective subjects.
ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
Setting up the right Geo targeting/language targeting settings and not to brake the SEO
Hello the great Moz Community! Gev here from BetConstruct, a leading gaming and betting software provider in the world. Our company website is performing great on SERP. We have 20+ different dedicated pages for our 20+ softwares, event section, different landing pages for different purposes. We also run a blog section, Press section, and more... Our website's default language is EN. 4 months ago we opened the /ru and /es versions of the website! I have set the correct hreflang tags, redirects, etc.. generated correct sitemaps, so the translated versions started to rank normally! Now our marketing team is requesting different stuff to be done on the website and I would love to discuss this with you before implementing! There are different cases! For example: They have created a landing page under a url betconstruct.com/usa-home and want me to set that page as the default website page(ie homepage), if the user visits our website from a US based IP. This can be done in 2 different ways: I can set the /usa-home page as default in my CMS, in case the visitor is from US and the address will be just betconstruct.com(without /use-home). In this case the same URL (betconstruct.com) will serve different content for only homepage. I can check the visitor IP, if he is from US, I can redirect him to betconstruct.com/usa-home. In this case user can click on the logo and go to the homepage betconstruct.com and see the original homepage. Both of the cases seems to be dangerous, because in the 1st case I am not sure what google will think when he sees different homepage from different IPs. And in the 2nd case I am not sure what should be that redirection. Is it 301 or 303, 302, etc... Because Google will think I don't have a homepage and my homepage redirects to a secondary page like /usa-home After digging a lot I realised that my team is requesting from me a strange case. Because the want both language targeting(/es, /ru) and country targeting (should ideally be like /us), but instead of creating /us, they want it to be instead of /en(only for USA) Please let me know what will be the best way to implement this? Should we create a separate version of our website for USA under a /us/* URLs? In this case, is it ok to have /en as a language version and /us as a country targeting? What hreflangs to use? I know this is a rare case and it will be difficult for you to understand this case, but any help will be much appreciated! Thank you! Best,
Intermediate & Advanced SEO | | betconstruct
Gev0 -
Should I add no-follow tags to my widget links?
Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Maximuxxx0 -
What are the best practices for geo-targeting by sub-folders?
My domain is currently targeting the US, but I'm building out sub-folders that will need to geo-target France, England, and Spain. Each country will have it's own sub-folder, and professionally translated (domain.com/france). Other than the hreflang tags, what are other best practices I can implement? Can Google Webmaster tools geo-target by subfolder? Any suggestions would be appreciated. Thanks Justin
Intermediate & Advanced SEO | | Rhythm_Agency0 -
Need assistance in improving SEO of website
Dear SEO Expert, We run a website www.guitarmonk.com. Moz has told us of some errors at our website viz.: Especially duplicate content etc and whatever in addition you suggest should be good for the website for certain relative important keywords. Regards
Intermediate & Advanced SEO | | Guitarmonk0 -
How long need paid links to get punished?
Hi, I just discover a competitor which is dominating the first page of google with 4 websites. I analyse them and all was backed up on a private domain network, with subdomains , maybe a 100 subdomains of the main domain. He have on all 4 domains 3500 links about, with same anchor text and 40 -50 with different. all are exact match domain. So I just reported him and this one who is selling him the links. How much time need google to take action and how long need to get punished this 4 websites? Plus what will happen to them? I reported them yesterday., how much time Google need to punish him , if does... Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Help Needed With .htaccess RewriteRule
Hello Fellow Mozzers, I would really appreciate a little help as I have been banging my head against a wall for the last few hours trying to create a .htaccess RewriteRule. I have around 300 URLs that I need to 301 redirect following a site re-build, they are in groups of similar urls but infortunately not broken down in to folders. Here is an example of a few URLs:- https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii_2.htm
Intermediate & Advanced SEO | | AdeLewis
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii-200225cm-6670.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoods-gold.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-lemon-queen.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-yvonne-200cm-66.htm All of the above URLs need to redirect to a new URL:- http://www.domain.co.uk/chamaecyparis-lawsoniana Here is the RewriteRule that I currently have but it isn't working:- RewriteEngine On
RewriteRule ^(.*)_chamaecyparis-lawsoniana$ https://www.domain.co.uk/chamaecyparis-lawsoniana [R=301,L] Anyone have any suggestions? Thanks
Ade.0 -
Need some urgent Panda advice. Open discussion about recovering from the Panda algorithm.
I have a site that has been affected by Panda, and I think I have finally found the problem. When I created this site in the year 2006, I bought content without checking it. Recently, when I went through the site I found out that this content had many duplicates around the web. Not 100% exact, but close to. The first thing I did is ask my best writer to rewrite these topics, as they are a must on my site. This is a very experienced writer, and she will make the categories and subpages outstanding. Second thing I did was putting a NOINDEX, FOLLOW robots meta in place for the pages I determined being bad. They haven't been de-indexed yet. Another thing I recently did is separate other languages and move these over to other domains (with 301's redirecting the old locations to the new.) This means that the site now has a /en/ directory in the URL which is no longer used. With this in mind I was thinking to relocate the NEW content, and 301 the old (to preserve the juice for a while.) For example: http://www.mysite.com/en/this-is-a-pandalized-page/ 301 to http://www.mysite.com/this-is-the-rewritten-page/ The benefits of doing this are: decreasing the amounts of directories in the URL getting rid of pages that are possibly causing trouble getting fresh pages added to the site Now, the advice I am looking for is basically this: Do you agree with the above? Or don't you agree? If you don't, please be so kind to include a reason with your answer. If you do, and have any additional information, or would like to discuss, please go ahead 🙂 Thanks, Giorgio PS: Is it proven that Panda is now a running update? Or is it still periodically executed?
Intermediate & Advanced SEO | | VisualSense1