Rebranding Sites
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Our company just went through a rebranding and this includes the web sites. We have a new website (same domain) hosted on a new sever. We implemented 301's for outdated domain names and urls. The content has been overhauled to be simpler and we are building this from ground up with SEO in mind.I have canonical tags, being mindful of follow and no follow, with out trying to page sculpt) and ensuring the urls are descriptive and free of auto generated cms trash.
To prepare for the launch, I captured all the analytics and adword campaigns before the switch. and began making lists of where we need to change the name around the web.
We were performing pretty well, on SERPS before hand and now we want to try to keep the momentum speeding up with a cleaner newer site. Does anyone have any more suggestions on what more I should be doing to start off on the right foot.
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Kickass content that is aligned with the new mission and that is highly linkable.
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