Internal linking question

[activitysuper]

How important is internal linking from body content?

If you have 500 words of content on each page is it good practise to try and get a few links in to other pages?

Surely if you do this your pass more juice out of the page, which might lead to devaluing the page in the SE's.

[irvingw]

linking in content with hyperlinks gets clicked more than images or buttons, and if it is relevant it will help get users to convert or go to the pages you want them to visit, while also helping your SEO by creating better anchor texts than you can achieve by simply breadcrumbs.

With breadcrumbs you will be creating tons of links with the same anchor text on every page and it's not in content. so if "whole life insurance" is your main keyword for instance the breadcrumbs will only target that. But in your content you have the ability (and this is very important to do now to avoid over optimization penalties) to mix up your anchor text with variations such as "whole life insurance quotes" "whole life insurance policies" "what is whole life insurance" etc.

[TommyTan]

It is important to internal link with your content.

One, like Nikolas said, it will help improve your pages for search engine and it helps search engines crawl your other pages with fewer clicks.  Furthermore, with a detailed anchor text, it tells search engines what the linked page is about.

Two, it also helps visitors to navigate your site easier, increase your other pages' exposure and keep visitors to stay on site longer.

[Gustav-Northclick]

My answer is only relevant for internal links of course, otherwise Nikolas is on point

[Gustav-Northclick]

Use breadcrumbs, in that way all of your content will be reached through internal links. I know that it sound easy and it really is.

With breadcrumbs you will get a link back to the previous page and from there the other pages, important to notice is that it's important that you have your content organized in a relevant way so that the breadcrumbs actually goes back to a relevant page for the topic.

See fictional example below where you are on a landning page with little content

Car dealer startpage  -> Used cars -> Model-> car

Car dealer startpage -> New cars -> model -> car

The breadcrumbs will make sense and also improve the usability of the site.

/ G

[NikolasNikolaou]

If you place links from inside your content to another page-pages that are relevant to the topic, it might increase both pages in the search engines. For sure it will not devalue your pages juice unless the page you are linking to is spam.