Changing an Aged Category Name
-
I am interested in potentially changing a category name on our site, WirelessEmporium.com.
This section has been called "Covers & Faceplates" for the better part of the decade. However, changing search trends, PPC data and search volume analysis have indicated that our preferable KW combo may be "Cases & Covers" instead.
What are the potentially ramifications of making the switch now? We have a significant amount of age, link juice, etc built up toward our "Covers & Faceplates" section at the moment and all of their relevant URLs.
A change would involve 301 redirects, rewriting of URLs, rewriting of all tags, img alt tags, etc.
-
After doing a search for "phone covers and faceplates" your website page for that category/tag comes up as #1 in Google's SERPs. That page has a PR4. I wouldn't touch it.... if anything I would create duplicate content and then do 301 redirects for all the old tags over to the new tags. That will avoid penalty for duplicate content but keep the work load down.
Payoff? If you can get ahead of the upward trend in "cases & covers" then it could be really good... but make sure you do your KW research well. Positive thing is that you probably won't lose much traffic as you'll most likely maintain your ranking for "covers & faceplates" for a while and then you'll start picking up traffic and rankings for "cases & covers."
If that is too much work, then just do what EGOL suggested.
-
I would simply edit the title tag and the H1.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I keep content-refreshment manageble for large site with facetted product categories?
Dear MOZ'ers,
On-Page Optimization | | Marketing-Omoda
i hope you can help me with the following issue: As a fashion e-commerce site we have a category structure by gender: , brand, product-category and colour. We sell over 250 brands in 50 categories. Off course, we don't sell products in every category for all brands but, in general, we sell 3 or 4 product categories for a brand. Next to this, we also have unique content for brand-product-gender (in fact this is the most common in our site-structure, since fashion is really a gender-based product.) We are planning to leave the site category as it is. we rank well for specific products like 'blue mens sneakers' My question is about copy, or more specific: to keep content-refreshment manageble. At the moment we have a small text at the top of the page and long form content on the bottom (very low below the fold, near the footer, only shown when the product-lister is) Because of seasonality in fashion, category text are regularly updated. As you can imagine, this is quit some work and pretty expensive. So now my question is: on which page level should you advice to have long form content, or distinctive content at all?
On the one hand I'm really sceptical about the value of the text at the bottom, on the other hand I am afraid that, should I decide to remove content from lower hierarchy pages, I might give the wrong signal to search engines: making my site from content rich content modest.0 -
Smae Category Descriptions but in Different Cities
Hi, I was curious, if I have a guide with 20 categories, and that guide is in 10 different cities, can I have a category description for each city that simply swaps out the city name? Seattle Big Widgets
On-Page Optimization | | EBKMarketing
We offer the largest selection of widgets in the Seattle area. We have small widgets, medium widgets, large widgets. We have so many widgets, most people in Seattle are blown away by our selection. Portland Big Widgets We offer the largest selection of widgets in the Portland area. We have small widgets, medium widgets, large widgets. We have so many widgets, most people in Portland are blown away by our selection. Would this be considered duplicate content, if it's followed by distinct city listings? Writing 20 decriptions would be nicer than writing 200. Just trying to think about SEO, resources, best use of time, etc. Thanks0 -
Will changing my home page cause rankings to drop?
We are looking at doing a major change with our website. Upper management is wanting to have our home page be our store page, instead of just a landing page. So basically we would be eliminating our current home page, and replacing it with our store page. This is a very large site and our current home page gets a lot of traffic. Issues to deal with will be ranking of the current page content; Internal links to both pages; external links (backlinks) pointing to the two pages, and of course, a potential drop in rankings and traffic. Any ideas on how to best do this? Or not do it at all. 301 redirect? Thanks, Brad
On-Page Optimization | | tdawson090 -
I would like to know if changing the permalink effects PA of the page?
Like lets say abc.com/abc-xyz.. I change that to abc.com/xyz-abc-hij An established page, having some links to the page(inbound and outbound both). If I change the permalink of that page, will that effect the PA of the page? All the links to the older permalink will be useless or they will link with the new permalink?
On-Page Optimization | | MoeezLodhi0 -
I have one page on my site... but still get duplicate name and content errors.
i have only the index.html page. my domain has a permanent 301 to the root. why am i getting duplicate problems? i only have one page the index .html???
On-Page Optimization | | one4u2see0 -
Does having a "+" in a URL hurt SEO? Would much value be gained changing it to a hyphen?
There's a site that contains "+" signs in the URL in order to call different information for the content on the page. Would it be better to change those to hyphens (-), or not that much value will be gained, so leave them as is? Thanks!
On-Page Optimization | | MitchellStoker0 -
Image Optimization - File Name Important?
I am currently working on a site with 100+ recipes that all have image file names that are relevant, but not optimized for keyword purposes. I'm wondering - from an SEO perspective - would it be worth my time to go back through all of the images and rename them with keywords in mind? On my own site I have always done this as a "best practice" but I'm curious - does it make a difference to search engines? Does anyone have any recent research/experiences that they would like to share? Thanks!
On-Page Optimization | | EssEEmily0 -
Keyword cannabilization ... I just cant face 301'ing good, well aged pages
Hi Mozzers Ive read a little about your views on cannabilization and would like to run my situation by you. I have 2 pages lets say (a) and (b) that rank ok for a main keyword. However (a) desite being nice and old is not ageing well and is starting to slip a little - its getting harder to spread the link juice so Ive been thinking should I ditch page (a) and focus solely on page (b) for this keyword. Page (b) seems to be getting better serp value right now. What I find hard is that page (a) has been around a while (6 years) and I cant bring myself to 301 it assuming thats what you would normally do to avoid cannabilization. But at the end of the day its a business page and if its failing - yet could inject even more bounce into page (b) it must be worth considering. What is the best way forward here..? Im not sure how quick any transition of link juice would take ? Also what to do with the unique content on page (a)? Seems such a shame to just ditch it. Cheers fella's Morch
On-Page Optimization | | Morch0