Best internal linking structure?
-
We are considering implementing a site-wide contextual linking structure. Does anyone have some good guidelines / blog posts on this topic? Our site is quite (over 1 million pages), so the contextual linking would be automated, but we need to define a set of rules.
Basically, if we have a great page on 'healthy recipes,' should we make every instance of the word 'healthy recipes' link back to that page, or should we limit it to a certain number of pages?
-
Ya i would not over do it. Internal linking is for contextual use, although it plays a slight role in SEO its not the end all be all of SEO. IE is for user benefits to keep them on your page and find the right content. If you have 1 million pages, your goal should not be to rank EVERY PAGE.
I would look at Todd Malicoats AI.
He really has a vast knowledge of this
See if you can view this link some people were not able to. If interested PM i can email you the videos
Best wishes,
Hampig M
BizDetox
-
Just be careful about adding 100'000's of links with the same anchors site wide. Is there any opportunity to break down your 'healthy recipes' into different categories and subcategories to produce a silo?
-
Hi Michelleh,
Tom Schmitz searchengineland has written awesome post on " Website Structure & interlink link ?"
Hope this helps you out...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor internal linking?
Hi guys, Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like: https://www.domain.com.au/category/s...-category-type These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well. So this suggests this might be an internal linking issue? The site is definitely not penalized and as enough authority for these level 3 pages to rank. Any ideas would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Internal links and URL shortners
Hi guys, what are your thoughts using bit.ly links as internal links on blog posts of a website? Some posts have 4/5 bit.ly links going to other pages of our website (noindexed pages). I have nofollowed them so no seo value is lost, also the links are going to noindexed pages so no need to pass seo value directly. However what are your thoughts on how Google will see internal links which have essential become re-direct links? They are bit.ly links going to result pages basically. Am I also to assume the tracking for internal links would also be better using google analytics functionality? is bit.ly accurate for tracking clicks? Any advice much appreciated, I just wanted to double check this.
Intermediate & Advanced SEO | | pauledwards0 -
Not sure if I should disavow these links or not
I am on the marketing team for CandyGalaxy.com we are an online candy store that specializes in bulk candy for events. Were just about a year and a half old and i'm running into some SEO strategy road blocks lately. When we started the company we used an oversee's seo company. For the first few months results were great then things took a massive dive as google began rolling out updates early and mid last year. After that point we started taking things in house and have been trying to create content and begin content marketing. We launched a blog @ blog.candygalaxy.com and also launched and educational resource at candybuffet101.com - However the question i'm up against now is what to do with those bad old links? Are they actually hurting us? Or just neutral? I'm also trying to decided what to do about the links in my footer? We put those there because those are truly our most popular products and we wanted customers to have easy access, but are those links potentially harmful? I'm questioning these issues because I feel like there is something holding back some of my pages from ranking. For example "blue candy" is a very popular section of our website. We have worked on a lot of content for the blog related to blue candy, made videos, photo shoots ect. We have customer reviews on page and unique category content. According to open site explorer our DA and PA are around the range of most of the sites in the 8-12 serp position. But we have more social activity then all but the top 2-3 spots. However the page almost impossible to find via search. Its not in the first 300 results and surely the page is more relevant then an entry about quilts.. Similar situations like this have led me to think that maybe there is a technical underlying issues that I have not addressed. ? The content is definitely there because if i type in a line from the content directly to google it is the first result. So the site seems indexed properly.. Would love to hear any feedback from similar experiences or ideas. Thanks!
Intermediate & Advanced SEO | | Jonathan_Murrell0 -
International Version of Website
Our website is AluminumEyewear.com and we're considering launching a specific version for Australia, naturally I want to avoid any dupe content issues but the content would largely remain the same. I have read through this post and wondered if the options given here are still relevant? I'm currently leaning towards using a sub-domain, i.e. au.aluminumeyewear.com or should I go for aluminumeyewear.com.au? Will there be dupe content issues if I do that? Confused and hoping for help!
Intermediate & Advanced SEO | | smckenzie750 -
Does Google WMT download links button give me all the links they count
Hi Different people are telling me different things I think if I download "all links" using the button in WMT to excel, I am seeing all the links Google is 'counting' when evaluating my site. is that right?
Intermediate & Advanced SEO | | usedcarexpert0 -
Best way to find broken links on a large site?
I've tried using Xenu, but this is a bit time consuming because it only tells you if the link sin't found & doesn't tell you which pages link to the 404'd page. Webmaster tools seems a bit dated & unreliable. Several of the links it lists as broken aren't. Does anyone have any other suggestions for compiling a list of broken links on a large site>
Intermediate & Advanced SEO | | nicole.healthline1 -
Best tool to calculate link distribution?
What is the best tool to calculate the total link distribution throughout a site? I know opensiteexplorer.com's "top pages" breaks down the numbers for you? Are there any others?
Intermediate & Advanced SEO | | nicole.healthline0