Where can I find research on consumer search habits for fashion items?
-
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort.
Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
-
Thanks Nakul
Much appreciated!
Danny
-
Danny
I found your question from last month. I am guessing by now you would have already pitched your client. However, I'll share an interesting post at Search Engine Land.
It's not really fashion world, but it gets the point across.
I hope that helps you and/or other readers and business in similar state of mind
This is a very common problem in the world of search. Both in SEO and PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we add header tags followed by header tags without text in-between? Best practice?
Hi all, I need clarification on this. We are adding new pages where H2 is followed by few bold bullet point headings with plain text description under each bullet point. I am just wondering whether we can given these bold bullet points as H3 tags as just leave as text. In the below example, can "**Good for website" **and "**Good for visitors" **be H3 tags or not? Benefits of SEO (H2) Good for website: Followed for best practices to show in search results Good for visitors: Will give better user experience. Number of H3 tags followed by a H2 is fine? In fact header tags followed by any header tag if Okay without plain text in-between? Thanks
Algorithm Updates | | vtmoz0 -
What we can understand from decrease in % of New Sessions year to year in Google analytics.
Hi, As per Google analytics, we are loosing around 15% of new sessions every year comparing to the previous. But the sessions are increasing. Good that sessions increased; but new sessions are getting reduced. What exactly we can understand from this scenario? Thanks
Algorithm Updates | | vtmoz0 -
How do you get a url to show as a tagline in google mobile search?
When searching in google via mobile, I am seeing urls changed to taglines. I have attached pictures that show the url in a web search, but a tag line from the mobile search. Does anyone know how to get a tagline to show in place of a url in a mobile search? Any advice would be appreciated! uLkYWRx.png wljXRI3.png
Algorithm Updates | | David-Kley0 -
QA for Sitelinks Search Box
hi all, I have added the suggested code to my homepage as follows: This was added 10 days ago. I continue to see on Google SERPs a search box sitelink, but it produces a page of results on a secondary SERP page for my site instead of bringing people directly into my site to the search result page relative to their query. Is there a time lag from the time the code was implemented to when it is functional on Google? Is there any way to QA the code to ensure it works correctly and if Google has yet to include it in their latest cache?
Algorithm Updates | | dsinger0 -
Software to indicate search volumes/trends
Is there any software that exists to help provide an indication of the search volumes or trends behind keywords? Currently we use google trends for a YOY and WOW view for some select KW's but the reality is are search volumes are effected by 1,000's of KW's and trying to get an accurate view of overall trends and theme with our product sector is difficult. I'm interested to find out if there is software which is an alternative to google trends or if there is 3rd party software available that lets us process google trends data in bulk?
Algorithm Updates | | SEO-SMB0 -
Can anybody help me please!
Hi, I'm not an SEO expert! I'm even not a professional Webmaster. I'm a professional "Private Investigator", owner of a PI Agency in Bangkok (Thailand). Our website (thailand-investigation.com) was ranked, 18 months ago, on the 1st page in Google, Bing & Yahoo search engines for our major keywords! We are still good in Bing and Yahoo but we dropped to the 5th page and more in Google! I do not know when it happened? I was busy working managing my business and was not taking care on our website (BIG mistake)!I realized it beginning of august 2012. I redesigned our website, ad content, new pages...Started 2 months ago, but still no result with our home page! The new pages start to show-up!??? But still far away! I need to understand why? What is going on!? Why Google "de-ranked" us? And what to do to recover!!! I'm here to learn, try to understand and take your advises! So, please give me advises and if someone is ready to audit my website and explain me what to do, I'm willing to pay the service [not to much 😉 ]. Thanks, helpButton.jpg
Algorithm Updates | | MichelMauquoi0 -
In the body of index page i want to be able to add text that can be picked up by crawlers but I do not want these text to be visible? How can I code this?
in the body of index page i want to be able to add text that can be picked up by crawlers but I do not want these text to be visible? How can I code this?
Algorithm Updates | | FinindDesign0 -
Retail Searching Patterns
Does anyone have empirical data regarding the pattern in which a consumer shops for an item? I would like to find some information regarding whether consumers search for a product first then find a place that sells it or the opposite. I tend to see the organic SEO net focusing more upon company name visibility and not, say for example, the top ten products they sell. It is not always the case but I see with bigger and bigger companies that they seem to rely more heavily upon company name recognition. Any thoughts?
Algorithm Updates | | eldoradoseo1