I am the only one at my company responsible for SEO
-
This includes onpage, blogging, social media, link building, content creation, reporting, etc Etc ETC!!! The company I work for has about 100 employess and we are an eCommerce company. I have recently taken over all the SEO duties, as the person before me left. In the past we relied heavily on link building but that seems to be losing steam with Panda and Penguin. Is it even possible in this day in age for one person to keep a company afloat in the competitve SEO world? If so, what should I devote most my time to?
-
How do you feel about guest bloggin? Our site has a blog but all blog entries are written by me. It can be difficult to find something new to write about ont he same topic everyday. Also it takes an hour or two to write worthy content. Just spewing something out to get new content is not worth it. I want to allow guest blogging. This will create more time for me to focus onother SEO tasks and broader blog topics. The carrot for guest blogging would be a link to the guest bloggers site. However, it is believed by the powers that be at the company that we never want any outbound links. Once we have them on our site we want them to stay here.
-
What is the easiest most efficient way to transfer from relying soley on backlinks to a content strategy? I don't want to completely kill off the backlinking we do now because I don't want to take a risk of a serious SEO drop. Although, we need to do it quickly as we have been hit by Penguin and Panda.
-
EGOL is sopt on. You will find the other hat you need to wear is that of "diplomat."
-
Yes and no EGOL. Their sales tanked, but they still rank really well for some terms for which we are competing against them. I think it's only a matter of time.
-
Great additions here. Internal training, awareness, and participation are key.
Thanks for the reply.
-
if you are going to tackle this alone, I would try to leverage as many resources internal as possible
I like this.... it means go to the boss and get a mandate to delegate parts of the SEO job to people in related positions.
Honest... It means that you have to train the people who do product descriptions to write the title tags, train the IT folks to keep the site running right, train the sales people to get customers linking back, train the buyers to get suppliers linking back... you got the idea?
Get customer relations to write content, marketing people to write content, product experts to write content, get the CEO to write regular blog posts, find customers who love you who will allow you use their letters.
-
Hey Dana... did the site of the first company tank yet?
-
The short answer is, yes, you can do it. It's not easy, but it can be done. I was once the lone SEO for a company of about 100 and I left. They were relying heavily on link-building (via blog networks) and I fundamentally disagreed with their approach (the basically set up fake blog networks all over the place and piled them high with links and over-optimized anchor text.
I am now the lone-SEO at one of their competitors and encouraged to engage in white hat SEO. If you are on your own, the best place for you to keep up with the ever-changing world of SEO is right here at SEOMoz and I'd also follow the guys at Distilled, Barry Schwartz at Search Engine Land, the good folks at Search Engine Journal and if at all possible, attend MozCon in Seattle this summer. It will be worth every penny your company spends to send you.
Good luck Jean-Pierre. Just remember to prioritize stuff. Know what's going to have the biggest impact on your company's business goals and go after that and be able to prove your results. Then hang out here when you get stuck or just need a pat on the back
Dana
-
It will be very difficult for one person to serve all of your company's SEO needs.
However, if you are going to tackle this alone, I would try to leverage as many resources internally as possible. I would make sure you are allowed to stay in constant communication with all departments, especially marketing and website development. Also, I would make sure that they are aware that you need to be in the loop to what their departments are doing.
If you website is up to speed with most of the on-page criteria, I would focus my efforts on link building and content creation. The marketing department will have some great assets and resources that you can use to build great links. Also, if y'all work together, you may get them to understand how press and events are great link building tools, which will help your efforts.
I would also make sure that you are involved in all changes/update to the website to make sure all things are done with search engines in mind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To SEO Sinhala Teledramas Keyword In Google
How To SEO Sinhala Teledramas Keyword In Google. My Web Sites are both old, and I have Paying More Money To increase SEO My web site, But Google Not Showing My web site and rank, I need A SEO Adviser. Our Website is Videos category; Please Give me a solution to fix my web site. This is Link Sinhala Teledramas
Social Media | | ipl7440 -
One long article or 3 smaller articles broken down into logical steps
Hey, So I think the title of my question says it all really. I've written an article which is now 3k words. Should I : a.) publish as one article and reap the benefits of a very authoritative page on the subject, social shares, etc, but secondary keywords will be formatted as sub-headings (H2 tags) within the article. or, b.) break article down into 3 logical steps, resulting in 4 pages (intro, part 1, part 2, part 3) and reap the benefits of 3 highly optimized pages where secondary keywords become primary keywords (URL, Meta Title, H1, etc) Thoughts welcome? Cheers,
Social Media | | seowoody
Woody 🙂0 -
Can I Have Google plus snippet code in each of my web page, If i insert google plus snippet code in each page, weather there are more chances of clicks in search queries. does snippet boost seo rankings.
Few Questions Does Snippet web pages get more clicks on search queries ? Does Snippet helps in SEO ranking ?
Social Media | | sumit600 -
SEO and AddThis implementation question
We recently implemented AddThis social sharing on our Website. I am seeing an undesirable side-effect. In Firefox and Chrome browsers, some kind of tracking snippet appears to be appending to our URLs. This is not happening in IE (or if it is it isn't visible). I am concerned about how these URLs look in the address bar to our visitors and I'm also worried about potential duplicate content issues arising when a spider crawls the site. It appears to only be an issue with our product detail pages. The category pages all seem fine. [I am sure this is because social sharing button are only installed on the product pages]. Here is an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-personal-pa-377#.UFnvkVG-7Aw This URL should be: http://www.ccisolutions.com/StoreFront/product/williams-sound-personal-pa-377 Is there a workaround for this problem? Has anyone else experienced this issue and found a solution? Thanks!
Social Media | | danatanseo0 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
Are links from Pinterest 'do follow'/do they have any SEO benefit?
Afternoon all, I know there is a question about Pinterest that was asked in February but I guess it was a fairly new beast then and people were still unsure about its use for marketing/SEO etc. I run an events business and on our Pinterest profile I tend to pin random stuff I find on the net, themes we are running (directly from our website) and other Pinterest users. I have received several 're-pins' and people are really starting to follow us now. What I am keen to know is whether or not having lots of followers/re-pins on Pinterest has the same effectiveness from an SEO perspective as having lots of Facebook/Twitter/Google+ followers and whether or not these re-pins are 'do follow' links or have any SEO benefit whatsoever? Many thanks Rob ps: Pinterest page is http://pinterest.com/eventa/ , if anyone has any tips on how to better utilize this then that would also be greatly appreciated 🙂
Social Media | | RobertHill0 -
Employing Pinterest for SEO gain.
Hi I wanted to see if the SEO team have had any feedback from members who have started to use Pinterest. I've had it for a month or so now and I've been adding pins every day since - (quite addictive actually). What is interesting is the gender element to the people who are following and repinning my pins and boards i.e. female. It would be interesting to understand why this the case, why is it so popular with female users. Ultimately I'm tyring to guage the benefits of employing Pinterest for SEO purposes and whether its worth keeping it in my arsenal of social tools. Any insights welcome. http://pinterest.com/visualizations Best David
Social Media | | David-E-Carey0 -
Multiple Links from One Site. Does it hurt Your SEO?
Multiple Links from One Site. Does it hurt Your SEO? I have multiple links coming from BlogTalkRadio I show I do 5 times week and my blog. Does it help or hurt your SEO when the a lot of links coming from one location.
Social Media | | AppleCapitalGroup0