Google Analytics tracking code for completely new website

[SmileMoreSEO]

Hello!

I use Google Analytics to monitor our company's websites. In the coming weeks we will roll out a brand new website for one of our brands to replace its current site. The domain name will remain the same.

My question is, should I use the same tracking code that's been used on the existing site for the new site, or is there a benefit to creating a new tracking code?

Thanks in advance!
Erik

[OnlineMarketingGuy]

GWT is based on domains so you shouldn't have to do anything to it. Just do a quick audit to see if your sitemaps URL changed.

[SmileMoreSEO]

This also brings Google Webmaster Tools to mind. Is there a best practice for that? Is it adding an entirely new site, or just updating the existing site on Webmaster Tools?

Thanks again!
Erik

[SmileMoreSEO]

Thank you, gentlemen!

[OnlineMarketingGuy]

To add to what Irving said, use the same GA account, but grab the latest code for that account. You'll want all the data in one account. Don't forget to create a new annotation so you can quickly remember when you launched the new site, and see what happens easily from that point forward (and backwards).

[irvingw]

I would use the latest version of the code. Google has updated the code so it loads quicker and runs asynchronous.

I quote Google:

The latest version of the Analytics tracking code offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With the latest version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering.

Although asynchronous tracking uses a different Analytics snippet and a different syntax for tracking calls than the traditional snippet, it supports the exact same tracking customizations as the traditional snippet. In fact, the asynchronous tracking syntax is also more flexible than the traditional snippet. For more details, see the Usage Guide.