Content Marketing - Car Space
-
Hey looking for cool content marketing examples in the car industry. Like major car companies leveraging their resources, in developing awesome, and viral content.
Anyone aware of any cool campaigns?
Cheers,
Mark
-
I believe Land Rover had an excellent guide campaign up until in their recently purchased company in India.
I like their ads when they were owned by victors the most.
It's never over in a rover
no hill to steep No ditched to deep
the best 4 x 4 by (X) far
BMW and Mercedes-Benz have done son truly outstanding jobs
what's the ultimate driving machine? you know the answer
Porsche has done some excellent offbeat ads.
A picture of a 911 Turbo driving down the road
a caption reading "kills bugs fast"
bringing back Mercedes-Benz the Lord won't you buy me a Mercedes-Benz Janis Joplin song was to the baby boomers something amazing has Mercedes had never stood for anything like that during the 60s.
automobile advertising some of the best in the world. Mercedes has very good Christmas campaigns as well.
cars are clearly used in movies all-time new can tell when a car company has anted up the funds to have someone drive their car. Note the Volkswagen Audi group has always had a feud with Mercedes-Benz back when they both raised each other in silver as to not have to have the weight of the paint hold them back.
If you've seen the movie unknown with Liam Neeson in Berlin you'll note the good guys are always driving a white Mercedes-Benz that if it gets in an accident carefully shows their bags going off and people unhurt.
The bag guys drove Volkswagens intentionally made to look worse than normal of course there were black. And could never keep up with the white Mercedes
as far as a long drawn out content marketing campaign road and track, car and driver and motor trend do that for companies like BMW Porsche Audi Mercedes any car company they like.
There are books written about the Range Rover literally 500 page hardcover books. showing how the Queen and all the royals use them in addition Rolls-Royce did an excellent job of not publishing its horsepower just stating simply "adequate"
I hope to have been of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cornerstone Content?
Yoast keeps pestering me about Cornerstone Content. Is it really a ranking factor? Ryan
Content Development | | drdougweiss0 -
Kickass Tool for Content Writers
I have been a writer for a long time. I have done a lot of writing. Many excellent teachers, professors, bosses, colleagues, and editors have helped me. I've responded to a lot of red ink - a lot of red ink. A few days ago, I found a tool that has been extremely helpful. It has significantly improved the clarity of my writing. Using it on a piece of work makes me more confident about it at publication time. It requires a lot of work to use (at least it does for me) but the results are well worth the time. People who are serious about writing well will understand this tool immediately. http://www.hemingwayapp.com/ I don't own this website (I wish I did) and have no affiliation with it. Today they released a desktop version that they are almost giving away. I have not tried it yet but plan to instal it today.
Content Development | | EGOL6 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Hosted eCommerce with Outstanding Content Management
Can anyone recommend a hosted eCommerce solution that makes blog/article creation very easy and seamlessly integrates the content into the storefront? If the solution also offered great social media tools, also, that would be great.
Content Development | | DenverKelly0 -
Someone wants to syndicate my content but I'm afraid
I GOT THE FOLLOWING EMAIL: Hi, I visited your site and would like to connect regarding nSphere syndicating your content into our search platform. We are interested in syndicating your content into our network. There’s no cost for this, we ask you to place a module on your site that reads your content and syndicates it into our network of millions of users. You only need to place a simple JavaScript code on your site. I have the code, but I would like to speak or email with you first. This module acts as search tool for your users as well. Can you email me or send me your number and a good day/time to connect? Thank you in advance.
Content Development | | UnderRugSwept
Matthew Mantyla | nSphere
Director of Media Integration I'M AFRAID OF DUPLICATE CONTENT. SHOULD I JUST IGNORE THIS; IS IT SPAM; OR COULD THIS BE AN OPPORTUNITY? I'M THINKING I SHOULD BE SUSPICIOUS OF THE FACT THAT HE DIDN'T EVEN PROVIDE A URL.0 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0