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We are a marketing agency and we have LOTS of blog posts still on our website from when we used to specialize in e-commerce services. We've since shifted There are a lot of old and frankly irrelevant blog posts on our website. My questions: Should we remove these from the website so better "shape" our content profile towards the services we actually offer? Should we attempt to update them so they are still relevant even though we don't offer those services? If we get rid of those pages, what should we redirect them to? The main blog page?
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SEO Content Revolution Question
I was wondering if articles written about questions people are asking will help my website rank better. For example let's say I wrote an article answering the query, "What Hair Dye Does Angela Merkel Use?" or, "Is Hillary Clinton Thinking of Running for President," and they rank well on google, and in turn they get viewed a lot by searchers because it answers their queries. Would this help my website as whole start ranking better? Thanks!
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What Should I Do With Low Quality Content?
As my site has definitely got hit by Panda, I am in the process of cleaning my website of low quality content. Needless to say, shitty articles are completed being removed but I think lots of this content is now of low quality because it is obsolete and dated. So what should I do with this content? Should I rewrite those articles as completely new posts and link from the old posts to the new ones? Or should I delete the old posts and do a 301 redirect to the new post? Or should I rewrite the content of these articles in place so I can keep the old URL and backlinks? One thing is that I've got a lot more followers than I used to so publishing a new post gets a lot more views, like and shares and whatnot from social networks.
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No Content on home page + rankings
If a home page has no content will it hurt the sites ability to rank? The interior pages will have content but not the home page. (See attached image) My client does not want content on the home page as he feels it will take away from the look and feel he wants to achieve. This website is actually 10 sites or locations in one as we intend to market each location (a total of 10) separately. In reality the home page is a doorway page to each separate location. I'd like feedback if possible as to the necessity or not, of content on the Home Page of this or any website. Will the lack of content hurt on the Homer Page hurt with SEO? Thanks
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