How to Improve Conversions?
-
One of our two prime goals is to increase visitor --> shopping cart --> order conversions. I would appreciate any advice on how we could improve our conversions from product pages like this one: http://www.audiobooksonline.com/Alex-Cross-Run-James-Patterson.html
All our product pages are presented in the same format.
-
Larry,
We would take a look at what Amazon is doing and try to copy it to the utmost...as they are obviously an e-retailer that has the most successful.
Here are a few thoughts after visiting your website,
-
Let customers know how much they're saving. Amazon lists every price as 23% off list price, why don't you do the same?
-
Your checkout now button is buried on the bottom of the checkout page, at first glance I couldn't find it.
-
Speaking of not finding your checkout button, your cart page has waaaay too much information. You ask for me to edit quantity, enter credit card type, sign up for newsletter, and choose shipping all on the same page. I'd break this down a little bit. and maybe use multiple pages or at least get rid of "sign up for newspaper on every page".
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
Conversion Rate Benchmarking and Optimization
Hey everyone! I run the marketing for an ecommerce marketplace and we're doing good on the SEO front of things, with 60%+ of our traffic coming in via search and we're ranking for some competitive keywords. I'm really curious about the conversion rate though. Despite intensive googling, I've not been able to find a rough benchmark for conversion rates. Our conversion rate is about 1.2%, increasing as we continue to do more optimization work with regards to the site's usability. While we track other forms of conversions, the 1.2% conversion rate is for bookings through the site, which is our main source of revenue. Does anyone have a reference guide for conversion rates, particularly for ecommerce marketplaces? I'd like to know if we're doing ok or really bad, and also to take reference from other similar sites to improve our conversion. Thanks!!
Conversion Rate Optimization | | NgEF0 -
Sudden drop in conversions!
Over the past week, I have noticed a drop in conversions. By drop, I mean NONE at all. The traffic to the site seems steady from different sources, so I don't think we've been hit with a penalty. I have looked through the site, and there are no problems with the functionality. Is it possible that you lose conversions because of the type of keywords that are driving traffic? In other words, the impressions and queries remain steady, but you are not getting traffic that converts (if that makes any sense). Thanks in advance for thoughts and advice.
Conversion Rate Optimization | | inhouseseo0 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Conversion Report in Adwords
I would like to create a report that shows Campaign-Ad Group-Ad-Keyword but only for items that have conversions. Anyone know a way to do this? Thanks
Conversion Rate Optimization | | EcommerceSite0 -
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0