Best to create a new blog as a subsection or as a new site?
-
Our company has a blog "feature" or "theme" that we'd like to publish every week at least. Should we create a subsection of our current company blog? Or should we register a new domain specifically for the feature?
The latter would allow us to do some linking back to the main website, and would probably be good in terms of future career flexibility / personal branding for whoever writes it.
Things to keep in mind? Anyone have any suggestions? Best practices? What should I do?
-
I agree with the previous responses that the blog should probably be a subsection. A key question to ask is whether the blog will attract links either naturally or through a link building program. A blog that stands a change of obtaining significant traffic and links, and features content that is independent from the main website is a candidate for a root level domain. However, from your brief descriiption, this does not seem to be the case with your blog
-
I agree with EGOL. Typically a blog is used to enhance the content and freshness of the site where the blog is located and getting links to the blog enhances the site as a whole. Sites that are exclusively blogging platforms (wordpress, blogspot, livejournal, blogger, etc.) typically make use of the USERNAME.domainname.com structure. This is the flipside of the coin that EGOL outlined: these companies want to disassociate themselves from the content on those new domains.
If you feel like your theme site is going to be far enough removed from your company that it could stand on its own, there could be justification for the new domain. It also might be easier to get linked to on design forums and resource guides if that site is its own entity. As you mentioned it would also give you flexibility in linking back to your company site.
To recap, consider how much effort the new domain can be given, who is going to own keeping it fresh, and check to see if it can stand on its own in your target market space.
-
If you start it on a new site you are beginning at step 1 for optimizing your new site, and because its a new site the links you point back to your main site will be of limited value.
I would keep your blog on your main domain. That way all the benefits derived from a blog are going towards improving the SEO of your main site.
If the flexibility of being able to rebrand it later is more important to you than the SEO value of the blog, then you should consider a new domain. Otherwise stick with your existing.
-
SEOMoz has the blog in a folder seomoz.org/blog
If you place it on a new domain the links back will have very little value unless the blog attracts links from outside of your own network of websites. And, if the blog does attract links, those links would be move valuable to the rankings of your main domain if they hit a blog within a folder on that domain.
My blog is in a folder.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to safeguard against negative SEO for new sites?
Hi Mozers!! I have a question. The ugly tools for blog commenting etc are still out there, my question is what if your competitor notices you that you are new to the business and they start building 20,000+ backlinks to your new site, and they too with one exact match anchor text that you are targeting. I know we can disavow tool, but I guess that would be too late? What are your thoughts? What will be the solution the above case scenario?
Link Building | | TheSEOGuy10 -
Iframed data on external sites
Hi all, I am looking to create som widgets for external sites with some of my data, off course with links to my site. But if i make a php file with some content, and another site iframes that php file, would I get link juice from this? If not, any suggestions to how i could get my data on to another site AND get the juice? -Rasmus
Link Building | | rasmusbang0 -
Is it better to have a blog under your main website's domain or should the company's blog have its own domain?
Is it better to have a blog under your main website's domain or should the company's blog have its own domain? And if the blog is on its own domain, do links to the main site look good or bad to Google? Thanks! (And please feel free to add any other related advice you might have...)
Link Building | | Linda-Vassily0 -
What are the best guest blog sites around?
Im not talking outreach software or anything like that but more along the same lines of myblogguest. Id like to know which ones you have actually used and your opinion, there are tons of them out there but most are spammy cr+p
Link Building | | therealmarkhall0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
Link Building for a New Blog
We are setting up a new blog and I was wondering what is the best way to build good quality links for a new website? I have been researching this quite a bit on the forums and a lot of people talk about writing good content which I agree with however no one will find that content if we are not ranking in Google for our keywords. From what I have read the following is what I should be doing Directory's Creating Link-bait (Info-graphics) PR Releases or Getting News Sites to link to us I have heard a lot of mention of using Articles sites like ezinearticles but I have also read that Post Panda that they dont have as much link juice as they once had and also I don't think that for a Blog that we should be using it as well but maybe I am wrong? Would appreciate some peoples suggestions
Link Building | | The_Zero_Wolf0 -
Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites. Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc. However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website? What do you think is the best option and why?
Link Building | | Grow0