Youtube Adwords click/visit discrepancy
-
We started a Youtube ad campaign. Over 2 days we got 60 clicks.
However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement.
We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads.
We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site.
We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
-
as far as -i know a click on a video ad doesn't always resolve to a visit to your website. The first click will get the user to see the video and you're paying for it.
If you want to be sure that you're tracking all the visit have a look at your log files or put a 1x1 pixel which activates when you page is loaded. Then you can check how many times that pixel has been loaded and how many visits you've received.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About how much time should I budget for an adwords audit?
Hi, I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead. Here are my questions: How many hours of work? How extensive of a deliverable is the result? What might this cost if I hired a knowledgeable individual (not a big firm)? Thanks!
Conversion Rate Optimization | | 945010 -
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Server-Side A/B Testing - Okay for SEO?
Hey Moz Community! I've been digging into the differences between server-side testing and client-side testing and had a generic question. Is it safe to run server-side A/B testing? For example, if I want to Split Test the home page of a site and show 50% of my traffic one home page, and show 50% of my traffic a completely different (read: new template, new content, new CTAs, etc) home page, are there any implications to SEO and organic search? I've spent about five hour researching and from what I can find A/B testing is acceptable as long as you don't show Googlebot different content or run A/B tests on Googlebot. Matt Cutts, head of Webspam at Google, has stated that A/B testing does not impact search rankings. "A/B or split testing or other forms of testing web sites is okay by Google as long as you don't test GoogleBot or don't treat GoogleBot differently." The biggest concerns for SEO cloaking, so from my understanding, for server-side testing, you'd need to do user-agent based redirection so that Googlebot (or any search bot) gets the normal version of the home page. The bots shouldn't be part of the test. Technically that is cloaking, but intention-wise, we're not trying to be sneaky. I've also read through this article about experimentation from Google developers here. Am I missing anything here or is there a definitive answer? If we serve a “B” as a different site for user testing, just exclude google bot by user-agent and we’re good? THANKS!
Conversion Rate Optimization | | andrewmeyer0 -
Pay Per Click Campaign Optimization
How much would you pay for a Pay Per Click Campaign Optimization? Our monthly budget is around $2k a month for Adwords. Any advice in choosing the right company to run our Adwords campaign?
Conversion Rate Optimization | | echo10 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
Can Adwords campaigns affect other campaigns performance?
I understand that keywords and adgroups within a campaign can affect the performance of other keywords within that parent campaign. I was interested to understand whether campaigns in my account can affect one another. I have an adwords account with around 30 campaigns. Some are heavy hitters and others get minimal to 0 traffic. Will these low quality campaigns drive up the costs of my high end campaigns?
Conversion Rate Optimization | | peigenesis0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0 -
Adwords Question
Hi, Not your standard SEO question, but I need expert advice all the same! I am looking to set up an adwords campaign to track several things. I need to track the initial page the click lands on from the PPC advert I then need to track this click to see if they click to register on the site I then need to track if they fill out the registration form and complete The aim of this is to measure just how many people click the PPC advert, then drop off the site as they go through the sign up process. Can this be done on adwords PPC tracking with the code adwords generates? and if not has anyone done something similar? many thanks all!
Conversion Rate Optimization | | theconstructioncentre10_gmail.0
