Copywriters the ups and downs

[onlinemediadirect]

We use several copy writers for regular blog posts and they do a great job. They rewrite breaking news stories and keep them as unique as possible to avoid duplicate content.

When it comes to writing text for pages on websites they dont half take there time.

I will need one to write a page of 2000 words at some point. Do you think that is a unfair task and what time limit would you look for on this.

I am thinking 7 days.

Whats the best ways of managing Copywriters to get the best out of them and making sure they keep content fresh.

[onlinemediadirect]

Ok question is how can we hire wikipedia writers I see the logic but realistically trying to find someone with a genuine experts view for each industry you work in within seo is blooming difficult What's your way around this ? Do you just do it yourself ?

[EGOL]

I try to avoid communicating by PM.... but... go to Google.... search for any keyword... examine the very best informative content on several different sites... then make content that will clearly beat  all of them combined.

That is what I think it takes to get links...  why should someone who wants to link to an article about Philadelphia link to anything less than this.

[onlinemediadirect]

when you mention getting link content . I presume the content would have to be a totally new story or expert view. Maybe you could PM me some examples as content has been up to now very much a commodity and I am finding it hard to see the major benefits of having someone that can create content at an expert levels.

[EGOL]

I don't have any opinions on how to "manage" copy writers, but I do have strong opinions on who should be writing for your website if you are picky about your content.

I shudder when I hear the word "copy writers".

They are probably OK if you need yada yada content for a topic that is essentially gossip, opinion or storytelling.

They might also be OK if you need pedestrian-quality non-technical content for consumption by visitors to your site.

But if you are hoping to earn links on a technical subject then, in my opinion, you need an expert in the field who is also a great writer (and maybe an editor to improve the clarity).   You don't want Joe Schmoe copy writer (who doesn't know how to hold a wrench) producing an article on how hydraulic jacks work and how to use them safely.  That's how you get flogged in the blogs.

About the 2000 word assignment.....  I think that giving someone a word count requirement is a great way to screw up an article.  When I start working on an article I don't know how long it is going to be and the answer to that question is irrelevant.  The article should be long enough to do the job properly.  It's hard enough to do that without trying to fit the content into a certain size box.

.... but for a piece of about that length, I could hammer it out in a day if I am very conversant about the topic and I don't give a damn about quality.... the type of writing that most students put into a essay for their history course.

However, if you are writing to earn links then I think that you need to beat the best content on the web.  And that usually isn't easy.  For a subject that I am close to expert level myself I would probably spend a few days for research and about a week to write it and work with an artist on illustrations and photos.

Great content isn't fast and it isn't cheap in my opinion.

Too many people think of content as if it is a commodity.  Filler content might be a commodity but link-getting content isn't.