Which title tag would you choose?
-
Target terms:
Flower Pots, Plastic Flower Pots (in order of importance)
Title tags:
1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]Which one would you choose and why?
If you want to produce another type please do but explain why you think yours is better than the above.
Thanks
-
Nice come back.
Don't really have anything else to say, your argument won me over on the first read.
Thanks.
-
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization. I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.
People do not "read" the SERPs. They "scan" the SERPs.
For that reason I believe that
**Plastic Flower Pots - Free Delivery! **
will be read and understood by more people. The free delivery is not lost ad the end of the title tag.
I also believe that this shorter title tag is stronger optimization.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
IMO, shorter is better for the searcher and for google.
Which of these slaps the scanning searcher's face with the product and free delivery?
Plastic Flower Pots for the house and garden with free delivery
****Plastic Flower Pots - Free Delivery! ****
I believe that "free delivery" is lost in the longer version.
-
Thanks,
Do you think this shortened version will allow the keyword to hold more weight?
From a quality point of view this:
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
-
I would use this.....
Plastic Flower Pots - Free Delivery!
It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.
"Free delivery" shouts a value proposition and elicits clicks.
This title tag is short, very clear, easy to understand.
If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.
-
Nice, thanks everyone.
I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.
One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.
-
I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url
-
I'm not big on the keyword-overstressed /redundant keyword titles. I think this is just as effective:
Plastic Flower Pots [brand]
or
Flower Pots - Plastic [brand]
and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".
-
I would also go with:
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)
If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.
-
Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.
I am also a fan of including your brand in your title tags.
Would this work for you?
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]
That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long. If it exceeds 70 characters with your brand name, I would use:
Flower Pots - Plastic Flower Pots from [Brand]
And include free delivery in the first sentence of your meta description, so it's not missed.
Just my two pennies!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
MOZ identifies duplicate titles - one has' www' in the title
MOZ has identified duplicate titles - one has' www' in the title. - we have a few pieces of content where the same thing is happening. Not sure how this has happened. Should we do something about this? Will it cause problems for ranking? | KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 2 |
On-Page Optimization | | Substance-create
| KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://www.substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 4 | 1 - 2 of 20 -
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Regarding Google Title 'Width' and changing Meta Titles w/o Penalty?
A vast majority of pages on my site are now too wide (the character count was fine prior to the March update). I want to go through and update them so they display properly and are not too wide.However, I am concerned, as my understanding was that changing Meta Titles is dangerous and can have a negative effect on your rankings and can cause real issues. Is this an opportunity to change my Titles all-together without any kind of penalty? Or can I only trim the end part? In summary: 1. Can I edit all of my Meta Titles without affecting my rankings? 2. If no, how do I edit them properly to fit within the proper width and not cause any issues? 3. If yes, I can go through and change all my Meta Titles to whatever extent and optimize them to reflect latest best practices? There are changes I wanted to make to all my meta titles but I've been afraid to... due to fear of rankings drops etc Any help with this would be greatly appreciated
On-Page Optimization | | lawfirm0 -
H1 tag in wordpress
Hi there! I'm having problems to locate the h1 tag in wordpress (in each page) in order to optimize the pages for SEO. When introducing text it starts with h2. Where can I locate it? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Canonical URL Tag
Hi, I have two pages that are identical on my site: http://www.absolutepower.nl/creatine-monohydraat and http://www.absolutepower.nl/CREATINE/creatine-monohydraat Should I use the canonical URL tag in this case? Thanks, Jasper
On-Page Optimization | | Japking0