Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Post Title - Use the blog's name or not?
-
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.
EX: title of post with keywords | name of blog
OR
EX: title of post with keywords
The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
-
Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.
-
Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.
-
The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.
That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.
What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).
Will it make much of a difference in the search rankings by removing the site name from the end?
-
Are there any useful keywords in your site's name? If so then definitely keep it in.
It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.
Oh and Yoast's Wordpress SEO plugin is all you need for WP...
-
Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.
So, you're saying that the branding outweighs the extra three words on a post?
-
Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.
For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.
It helps for branding purposes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should posts show in multiple categories?
Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and its sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
On-Page Optimization | | xtrapsp
Post name: Shimano Fishing Rod Review
Parent Category: Fishing Rods
Sub Category: Shimano And the post only shows inside the Shimano Category0 -
Why doesn't MailChimp use an SSL certificate on their homepage?
MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?
On-Page Optimization | | WickVideo1 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
Hiding body copy with a 'read more' drop down option
Hi I just want to confirm how potentially damaging using java script to hide lots of on page body copy with a 'read more' button is ? As per other moz Q&A threads i was told that best not to use Javascript to do this & instead "if you accomplish this with CSS and collapsible/expandable <DIV> tags it's totally fine" so thats what i advised my clients dev. However i recently noticed a big drop in rankings aprox 1 weeks after dev changing the body copy format (hiding alot of it behind a 'read more' button) so i asked them to confirm how they did implement it and they said: "done in javascript but on page load the text is defaulting to show" (which is contrary to my instructions) So how likely is it that this is causing problems ? since coincides with ranking drop OR if text is defaulting to show it should be ok/not cause probs ? And should i request that they redo as originally instructed (css & collapsible divs) asap ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Colons in title tag?
Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user. Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines. My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes. The tags are constructed as follows: (brand)(model) : (size). Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way? Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?
On-Page Optimization | | kcourtem0 -
Duplicate Content for Men's and Women's Version of Site
So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!
On-Page Optimization | | LeahHutcheon0 -
Alt tag using photoshop
Simple question i think. Ive started adding alt tags to images using the slice tool in photoshop. This takes up a menu were the last part of is alt tag: This way to add alt tags does work right? I used SEO-browser afterwards and couldnt see the tag. There are maybe other better ways to see if your tags are in there ? Dan L.
On-Page Optimization | | danlae0 -
Is a Z almost as good as an S?
Possibly seems a strange question, but let me clarify... I have a new site in mind and all the domain names I was considering for it have been taken (I want a .com or a .net if at all possible). However, I can get the domain with a z at the end rather than an s Example: www.keyword-guides.com is taken, but www.keyword-guidez.com is available. Am I completely wrong in thinking that it will still match well for anyone searching Keyword Guide, and should match fairly well (even though it is a partial match) for people searching Keyword Guides. As the keyword is the most relevant bit of the domain, and as the first word on the domain is given the most weight, will having Z instead of S at the end make any difference at all? Personally, I don't really like the Z option, but if it would have no (or little) impact on my SEO efforts, I could live with it.
On-Page Optimization | | Jingo010