Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URLs and folder structure for an E-commerce
-
Hi there !-)
I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions:
1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)?
2. Whats the better product page url ( the store has around 500)
Whats the best recomandation?
-
would be good to get .com/category/name if possible
obviously if you do that becareful about using canonical urls as things may appear in more than one cat
-
Just perfect Moosa. Thanks a lot 4 your thoughts !-)
-
Martin as far as the categories are concern its always up to you but you should always keep the structure clean so that visitor can easily access to every category page without any problem and so as Google bot.
With URLs, it is always great to keep it short and easy to understand. In my opinion you should have to have a complete product name for product pages... that will look something like this...
http://www.domain.com/name-of-product
For categories, as you said you have 50 categories so if it is possible for you to divide in to like 5 major categories and then each major category contain 10 sub categories.... (if it is possible) this way the infra structure will be clean and easy for users as well as for Google bot to crawl all the pages of the website.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Is using hyphens in a URL to separate words good practice?
Hi guys, I have a client who wants to use a hyphen to separate two words in the URL to make each work stand out. Is is good or bad practice to use a hyphen in a URL and will it affect rankings? Thanks!
On-Page Optimization | | StoryScout0 -
How important are clean URLs?
Just wanting to understand the importance of clean URLs in regards to SEO effectiveness. Currently, we have URLs for a site that reads as follows: http://www.interhampers.com.au/c/90/Corporate Gift Hampers Should we look into modifying this so that the URL does not have % or figures?
On-Page Optimization | | Gavo1 -
Define H2,H3 and H4 for e-commerce sites
Hi Everybody, I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites. For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/ What would you suggest for H2,H3 and H4? Thank you very much for your help!
On-Page Optimization | | pbess0 -
URL best practices, use folders or not ?
Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks
On-Page Optimization | | 77Agency0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
Should I use my blog posts in a sub folder
Ok I did a search and didn't see an answer to this exact question. Most of them were about if a blog should be in a sub folder and not the blog posts themselves... so here it goes. I have a blog on my website the blog itself is in /blog/ but the blog posts themselves are situated in the root folder so it looks something like mydomain.com/cool-seo-blog-post/ Is there any reason I should change this and make it read mydomain.com/blog/cool-seo-blog-post/
On-Page Optimization | | jaybrn10