With rich snippets is it bad to add a city to the company name?
-
I have a client that is a franchise. Each franchise location has a different office address. Is it bad for me to do the following?
COMPANY NAME of CITY
...
....
There are about 10 franchisees. Should I use just the company name? Is the city in there going to be a negative?
-
Hi Thomas,
That's not a good idea. You should publish your client's business name identically across the whole web. So, if they are Trusty Tax Preparation, list them exactly that way with no additions or subtractions every single place you list them. If you are using Schema to markup the business, for instance, on the website, rely on the address fields to differentiate Trusty Tax Preparation in Miami from Trusty Tax Preparation in Los Angeles. Remember, local rankings are founded on the clarity of NAP (name-address-phone number) so be absolutely consistent everywhere you list NAP.
-
I'm not sure whether its a negative or not but I tried to get a little creative with the location.
Depending on where you go for the serps you get different places giving different rich snippets. For me on Firefox in the Bahamas I get different results to AOL.
I think you'll get the same serps on AOL as I do (I've included images for what I get). You can see that I tried to add "on the most relaxing resort in the Bahamas".
Not sure if its hurting my serps or not in fact before the March Panda update I was climbing in ranks, although what you can attribute that too I don't know, but we were getting 7.8 for "Bahamas All Inclusive" in the States. We're 16 for the moment
Anyway someone with more authority can tell whether it hurts or not, but for me it was working very well...
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use Google search console's 'Name change' tool?
Hi There, I'm having trouble performing a 'Name change' for a new website (rebrand and domain change) in Google Search console. Because the 301 redirects are in place (a requirement of the name change tool), Google can no longer verify the site, which means I can't complete the name change? To me, step two (301 redirect) conflicts with step there (site verification) - or is there a way to perform a 301 redirect and have the tool verify the old site? Any pointers in the right direction would be much appreciated. Cheers Ben
Technical SEO | | cmscss0 -
Hello folks :)...Is pop-up a good idea for city selection from SEO perspective?
I manage an e-commerce website which asks a new user for his/her city by throwing up a pop-up. Please check yourself by visiting www.furlenco.com. Will this pop-up have any effect on the seo?
Technical SEO | | Furseo0 -
Home Page Blog Snippets - Duplicate Content Help?
Afternoon Folks- I have been asked to contribute to a new site that has a blogfeed prominently displayed on the home page. It's laid out like this: Logo | Menu HOME PAGE SLIDER Blog 1 Title about 100 words of blog 1 Text Blog 2 Title about 100 words of blog 2 Text Blog 3 Title about 100 words of blog 3 Text Footer: -- This seems like an obvious duplicate content situation but also a way I have seen a lot of blogs laid out. (I.E. With blog content snippets being a significant portion of the home page content) I want the blogs to rank and I want the home page to rank, so I don't feel like a rel canonical on the blog post's is the correct option unless I have misunderstood their purpose. Anyone have any ideas or know how this is usually handled?
Technical SEO | | CRO_first0 -
Are bad links the reason for not ranking?
Hello Moz community. I'm looking here for some input from the experts on what could be wrong with a site I'm working on. The site is in Spanish, but I'm sure you'll get the idea. We want to rank the site first page on Google Mexico (www.google.com.mx) for the keyword "refacciones Audi" and some other brands (refacciones = replacement parts would probably be a good translation, just FYI). Now, our page hasn't been completely optimized, so in my mind it's OK not to be on first page yet. However, our main competitor is ranking first page for all the keywords we want to rank for, but when you check their site, you'll find there is hardly any content, no keywords are being used in their content, all pages have the exact same title and meta description, their catalog is in a completely different domain. In short, no SEO whatsoever. Looking at Moz data, our site has a DA of 26, while our competitor's has a 10. They have no external backlinks at all, while we have a few hundred. This leaves me scratching my head: how can a completely non-optimized site outrank us? I decided to check our backlink profile, and a previous SEO agency seems to have built MANY fake blogs with lots of backlinks with rich anchor text. Quite a big percentage of our backlinks are of this kind, so this is the only thing I can think can be affecting our ranking. Will disavowing be our solution? If you'd like to check, our site is: www.refaccionariaalemana.com.mx Our competitors' is: www.saferefacciones.com ANY help will be extremely appreciated as I feel a bit lost. Thanks!
Technical SEO | | EduardoRuiz1 -
Ranking for brand name but no other terms (no manual penalty) is this penguin?
Hi guys, I would like your opinions on this site www.colourbanners.co.uk Seems to be ranking for 'colour banners' but has dropped for keywords such as 'banners' and 'pvc banners' which were ranking well. There has been no manual actions against the site so im assuming this is an algo penalty? Any ideas/suggestions what could be causing this? regards Gerry
Technical SEO | | gezzagregz0 -
Will having a big list of cities for areas a client services help or damage SEO on a page?
We have a client we inherited that has flat text list of all the cities and counties they service on their contact page. They service the entire southeast so the list just looks crazy ridiculous. --------- Example: ---- South Carolina: Abbeville, Aiken, Allendale, Anderson, Bamberg, Barnwell, Beaufort, Berkeley, Calhoun, Charleston, Cherokee, etc etc ------ end example ------ The question is, will this help or hinder their seo for their very specific niche industry? Is this key word spamming? It has an end-user purpose so it technically isn't spam, but perhaps the engines may look at it otherwise. I couldn't find a definitive answer to the question, any help would be appreciated.
Technical SEO | | Highforge0 -
Is Go Daddy a bad domain?
I heard today that Go Daddy is not the besting hosting domain for websites...it isn't crawled well by websites. Is this true? What is the best hosting domain?
Technical SEO | | CapitolShine0 -
Domain Masking with New Keyword-Rich Domains
Hello, friends. We have an ecommerce site and we also own several keyword-rich domains but haven't done anything with them yet. Is there any value in using domain masking to point them to either product pages or special landing pages on our primary ecommerce site? Here's an example: Primary site is widgetzone.com Keyword rich URL is acmewidget.com (which is totally blank and isn't indexed) It could point to our category page for Acme Widgets: widgetzone.com/category/acme-widgets or it could point to a new landing page: widgetzone.com/acme-widgets My concern is that because the keyword-rich URL hasn't been utilized at all there's really no point in redirecting it. I'm of the mind that it's either going to be ineffective at best or a duplicate content issue at worst. What do you guys think? As a follow-up, if we don't redirect these domains, what should we do with them? Just try to sell them off rather than create totally new sites?
Technical SEO | | jbreeden0