E-commerce site Content guidelines
-
Hi Everyone.
Im the owner of a mens underwear company start up I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe people tell me do a blog, but honestly on a start up who has time for that? plus we are not shedding money to hire a full time employee to take care of that.
I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough? I have seen sites ranking #1 under mens underwear with way less content or almost non existent.
Any comments would help me a lot.
Thanks
R
-
Magento Community Edition 1.6.02
-
This site is built in DreamWeaver.
I don't use CMS for my most important pages - because I want them to be finely craft arrows... also building LONG content pages with lots of images in Dreamweaver is much easier for me than building them in the tiny window of a CMS.
-
Great! Glad to hear that you have the fever!
-
EGOL,
Are you doing this on a CMS like Magento or Open Cart, or something else? I'd definitely be interested in trying to implement something like this on Magento.
-
I dont quite understand.
Im using Magento so I'm not quite sure I can add content to the prodcuts displayed.
I was planning on adding content to the category header and also add content to the Meta description since according to google webmastertools videos the SE uses as a sniped in the serach results.
I have attached a printscreen of a page with no content and wehre I paln to palce content but the idea of inserting content to each prodcut is very interesting. Would you be able to elaborate on it? if you can and have time.
Thanks
-
By the way EGOL. Thanks for the though love and right now I do belive that this is the most important job of my life. I have a lot at stake and that's why I was motivated to post in this forum looking for some expert opinions.
Raul
-
My category pages show a thumbnail of each item and a unique block of text for that item. This text block is usually 50 to 100 words per item.
So, if I have category pages with 20 items, they are going to have 1000 to 2000 words. These seem to rank really well and they pull in lots of long tail queries.
-
Hi Bashseo.
I want to place content on our categories, the main goal is to rank well in each category, we dont have that many probably 10 - 12.
Thanks
Raul
-
Hi EGOL.
Our site was founded in 2003 and we had a good run as online retailer, however 2 years ago we decided to focus only on our brand and since then we have done it. we started selling our brand just 2 years ago and focusing on our site probably 8 months ago.
Thanks you for your comments and I will make sure to write along those suggested lines. However lets say a customer lands in one of my category pages (Mens Boxers) please have in mind that I do know the content has to be interesting but how big should that block be? IS it the same if I write 60 words as if I write 300? I could probably say the same in both versions.
Thanks
Raul
-
Raul,
If you wouldnt mind, could you shed a bit more detail as to what you meant by the following question:
"I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe people tell me do a blog"
As a fellow ecommerce store owner, I can definitely relate to your unique situation. Content for ecommerce sites can sometimes be a bit different than other non-ecommerce sites, and things can definitely get very confusing. As EGOL mentioned, you have to have the mentality that your going to make your site the best damn site on the planet. Unfortunately, sometimes that can be EXTREMELY difficult to do, but EXTREMELY simple to say (especially when a person doesnt work in the ecommerce field). Where exactly are you looking to get your content? Product Pages or Category Pages? Some content on category pages can be very helpful for UX depending on the brand, and if there is anything to say that wont distract your customers. Product Pages are the pages where your going to have more flexibility as far as content is concerned.
In regards to the blog, you dont have to blog 10x per week, and there are plenty of websites out there that are geared towards helping people who have absolutely no clue about blogging. Here are a couple links that should help you out:
1. Darren Rowse - 31 Days To Build A better Blog : [http://www.problogger.net/31dbbb-workbook/
2. ](http://www.problogger.net/31dbbb-workbook/)http://skyrocketseo.co.uk/blogging-for-your-business-guide/ (This was written by forum member James Agate, a very generous contributor here)
There is more out there, but that should be plenty to get you started.
Hope that helps
-
Im the owner of a mens underwear company start up...... but honestly on a start up who has time for that?
Sir,
There are many underwear sellers out there. I can name at least a dozen and I can't even tell you what kind I am wearing right now.
If you hope to compete with these other companies you will challenge them by using your voice to clearly explain why their product is half ass and yours is not. If you don't have anything to say about that then why are you in this business?
If you can make your case and present your products clearly with enthusiasm, verve, humor and common sense then you have a chance to succeed on the web and I will bet my money on you. If you can't then I am willing to bet a month's pay that you will fail.
I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough?
People buying underwear don't give a damn about this. Google doesn't care either. Forget the numbers and do a fantastic job describing your product. If you don't care enough about it then let the underwear selling to somebody else. Why should anybody anywhere buy from you?
Show people that you know your stuff. Explain why your product is the one that they should buy.
I have seen sites ranking #1 under mens underwear with way less content or almost non existent.
Success on the web does not fall to the lazy man or to the sloppy. it goes to the person who does a fantastic job. Since these guys are doing such a crappy job that should motivate you to show them up. When I see crap like that above me it gets my blood pumping to outdo them.
You arrived at this battle about ten years too late. They have a huge head start on you and you must play catch-up if you want to unseat them. They grabbed the high ground when the time was right. Its just like getting the best location on Main Street or at the Mall. You must fight uphill to make up for being tardy. They are not going to step aside for you.
.. plus we are not shedding money to hire a full time employee to take care of that.
II think that this is a job that you should trust to nobody but yourself. Certainly you should know an awful lot more about underwear than they ever did or ever will. Why would you hire a cheap noob to explain your valuable product and try to sell your hard work on your most important marketing place?
Tomorrow get out of bed and decide to make your website the best place on this planet to purchase underwear. Write articles that help people learn to judge quality. Write articles to help them select the right style, the right fabric and the proper fit. Certainly you must know a lot about these things. You probably don't see that type of information on the cheap ass underwear sites. Yours can be different if you get it into your head that building a great website is one of your most important jobs. Make yours the best-on-the-web where people can learn and buy with confidence.
That's how you win on the web.
-
Regarding 170 words, are you referring to the meta data description or the actual content in a product page? If you are referring to the latter, you can (and should ) have much more content than 170 words.
Best,
Christopher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Explore by Site Feature not working properly
Hello! I am searching for high-ranking keywords through Explore by Site feature. But, it doesn't show me the relevant keywords I'm looking for. Like if I search for "written communication skills" on Google and copy URL of a lower authority domain and paste it into the Explore by Site search bar, it shows the results for "example of proposals", "hardware vs software", and so, but not relevant to written communication. What should I do?
Keyword Research | | Zafar4350 -
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Need advice w/ keywords & content to get started with SEO on my own website
I am a real estate agent, marketing properties to Germans moving to / buying an overseas home in my country. I inquired with a few different SEO agencies and I cannot afford their services, $3000+ a month and my market is not huge as you will see in the search data below. So I will have to go ahead and do SEO on my own and will obviously need some help. The space is not competitive which is awesome. That's how the volume and competition look for the most popular (& broadest) search term is "immobilien countryname" (property countryname), according to Ubersuggest - attachment 1 (translation for reference): property countryname 1300 property in countryname 480 buy property countryname 260 property countryname seaview 170 buy property countryname 110 Here is an example of the top 10 searches for houses by volume. (Attachment 2 is a screenshot of the competition) 1. haus in countryname kaufen 720 $0.14
Keyword Research | | dnlpwrsellr
(house in countryname buy)
2. countryname haus kaufen 590 $0.36
(countryname house buy)
3. einfamilienhaus countryname haus kaufen 210 $0.45
(single family countryname house buy)
4. häuser in countryname kaufen 170 $0.29
(houses in countryname buy)
5. haus countryname kaufen 170 $0.46
(house countryname buy)
6. günstige häuser in countryname 110 $0.10
(cheap houses in countryname)
7. häuser kaufen in countryname location1 110 $0.22
(houses buy in countryname location1)
8. haus kaufen countryname meerblick 90 $0.20
(house buy countryname sea-view)
9. haus in countryname location2 kaufen 70 $0.03
(house in countryname location2 buy)
10. countryname haus am meer kaufen 70 $0.05
(countryname house near the sea buy) the first 5 results are taken by big portals, just the top one has done any optimization at all as you can see the competition is pretty lame, just some of them are doing any SEO, pretty badly (including spammy links), still rank. The way it seems, there are 4 main categories to optimize for: Properties Houses Apartments 'Move to countryname' information Should I optimize my homepage for a 'property' term, 3 other pages for 'house', 'apartment, and 'info' terms? How do I pick keywords to optimize for, esp. considering that they are basically the same e.g.: house in countryname buy countryname house buy house countryname buy or property countryname countryname property property in countryname ...and should I pick just one? What sort of content could I include in a "buy a house in countryname" type of page and how do I write around such keywords? I am having an issue finding examples to follow as there is no competition to emulate and the other markets/countries are dominated by large portals which also seemingly get ranked based on size / authority. Beyond that there is virtually no interest in the country = no traffic, besides general bs such as the language, the weather and such where there are a bunch of huge websites on the first page - so I am not sure what content could I use to drive traffic. I will come up with something, but there are no obvious ones.. My domain name is 1 year old, I have no links yet. Moz reports Page Authority 5, Domain Authority 2 for my domain. I reckon that's enough for starters... Any input and ideas are more than welcome! Thank you. Qy2gat6.png tG93AJt.png0 -
Very relevant (perhaps only) original content disappears/doing very bad on google search
Hi I know this is a general question and there multiple like it. I've read a lot over the years, but can't figure it out. 1. The site in question is https://www.glj.io which had the above problem for years. I've recently revamped it and ready to try again. 2. The specific page is this one which is a review for laptop model G3 3579 from Dell. It was posted about two weeks ago, and it's still the only in-depth review in English, it seems. However, beyond the first 1-3 days, it's been lowered in rank and finally disappeared. That happened with other articles as well, over the years. 3. When searching, for example, for "Dell G3 3579 Review", another post of mine shows up in the 1/2 places - just a general short one mentioning the "G3" (this one), instead the full in-depth review. That it make no sense. 4. Currently, the review itself doesn't show up at all, not at page 2/3 (which is bad anyway) Can anyone shed some light on the situation? or offer pro services for it? It's very frustrating, basically making all my efforts go down in the dunk.. Much appreciated!
Keyword Research | | glj0 -
Help - my site is losing rank fast and I don't know what I've done!
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'. anyone willing to take a look and throw me there thoughts?
Keyword Research | | Easigrass1 -
Looking for a recommended High Quality content creators, Recommendations?
Hi, I am looking for a recommended company which specializes in content creation to fluently create posts for our blog. This content needs to be of the highest quality. Areas of expertise - luxury goods, diamonds, diamond jewelry, fashion Any recommendations?
Keyword Research | | BeytzNet0 -
E-commerce Categories
Hello fellow SEOmozers! I'm rebuilding out e-commerce site and have a question about categories. We sell branded servers, workstations, storage and related parts/upgrades. I know that nesting categories too deep is not recommended (and slows down the shopping cart), however if were to create more main categories then I'm affraid of keyword stuffing or spamming, do you think this would be ok or what would you recommend I do in my situation? <colgroup><col width="131"></colgroup>
Keyword Research | | igor.pinchevskiy
| Dell Rack Servers |
| Dell Tower Servers |
| Dell Blade Servers |
| Dell Storage |
| HP Rack Servers |
| HP Tower Servers |
| HP Blade Servers |
| HP Storage |
| IBM Rack Servers |
| IBM Tower Servers |
| IBM Blade Servers |
| IBM Storage |
| Dell Workstations |
| HP Workstations |
| IBM Workstations |
| Dell Hard Drives |
| HP Hard Drives |
| IBM Hard Drives |
| Dell RAM | Memory |
| HP RAM | Memory |
| IBM RAM | Memory | Thanks for all your input, opinions, and comments!0 -
Are keywords rankings a zero sum game for our site?
We’ve made pages with resources for our customers. These pages have been well received and gotten us some good traffic. But these pages only target our main keywords tangentially. If we continue to build up pages like this -- that give us traffic from our customers, but don’t directly target our main keywords -- will our target keywords -- and the pages that focus on those keywords -- suffer? Is it a zero sum game for our web site? Does increasing rankings and pages for certain keywords mean that other keywords / pages decrease as a result?
Keyword Research | | boxcarpress0