Linkbuilding actions?
-
Hi there! My cliente has a website about a kitesurf camp and I'm trying to do the linkbuilding strategy. Some actions that I've carry out:
Looking for forums in which people talk about this issue and the services, trips and products the companies offer. The strategy of the company is to focus on the french, english and german market although its main market is in Spain. Are there any risks if we participate in out-of-spain forums? I mean regarding SEO. Should we benefit more from the spanish market in terms of SEO
Looking for websites that are willing to put or exchange a link in its site in order to gain more visibility (on our behalf). I guess this action is complicated. I doesn't depend on us.
Looking for well known directories in which I can anounce the services of this company. I've posted here about this before. Some tell me that is ok but doeesn't have enough relevancy to be present in the directories.
Looking for blogs of the "industry" that give us some insght and try to make any comment on them with a link to our site (if permitted and are followed link). We don't have the enough background in this issue to write a post on a blog or have our own blog to generate enough, freesh and up-to-date content about this topic.
I guess I'm missing something. Any suggestion about how could I lead the linkbuild strategy?
Thanks in advanced.
-
Thanks!
-
You could find opportunities for local linkbuilding like blogs that cover local activities. You could offer local bloggers a press pass to check out the camp for free which would encourage them to write about their experience.
Local newspaper sites often have a local event section where they highlight local events. If the camp is held on specific days you could submit it as an event for their event calendar.
If you hold the camp at a local address you can submit the business to local business directories like Yelp or CitySearch.
You could look at non-profits in your area and donate to them to be featured on their sponsors page. You could also donate a free pass for a non-profit auction in return for a link.
You can pay to be added to the directory of your local business organization. In the U.S., this is typically a local branch of the Chamber of Commerce.
-
thanks Gina. Very helpful answer. I'm just doing my first linkbuilng campaing and depending on the business model and the requirements and resources of the company this activity could be an authentic mess.
-
Other than finding site owners of good sites willing to include your link within the content on their site without an exchange, the kinds of links you are describing aren't really your best bet in terms of high quality links that will impact your standing. While these tactics aren't necessarily bad practice per se, they each have their cautions and they won't earn you especially potent links.
Watch out for the link exchange route- only do this within your niche with sites that have an indisputable relevance and connection to what your website is about. Forums are great to participate and learn in, and you stand to develop some strong relationships that way, but don't count on links within the forum to benefit your link portfolio. Same for blog comments even if they are follow links.
What is raising my curiosity the most here, is why your client has website in an industry she or he doesn't know enough about to create content? Is this a new business endeavor in a field they have yet to understand or participate in?
Here's my real answer to your questions:
It's not all about links. Having a successful business and website is about offering something of value.
My best suggestion is for you both to spend your time developing knowledge and confidence to write about kite surfing and related topics. Read like crazy. Research and learn. Gain knowledge and build opinions and a viewpoint to write from. You can write about related topics also- what are kite surfers interested in? Great locations for kite surfing, other related water sports, equipment, lessons, stories about kite surfing experiences, dolphins, beaches, dangers.....
Creating compelling and helpful content and publicizing it on your social accounts and anywhere else you can will give your readers an opportunity to share and link to your site is the way to earn quality links.
Hope this is helpful, Juan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wich are the best tools for linkbuilding
Which are the best tools for link building?
Link Building | | Roman-Delcarmen
I know this look like a simple question, but when you research about it, there's too many information, too many app claiming be the best tool for that, There's millions of "gurus". So there is too many noice. So I want to hear real opinions with pros and cons1 -
Opinions On Resource-Page Linkbuilding
Hi, I'm just looking to get some opinions on resource-page linkbuilding. These are links you would gain from sites when you use the following type of search operators: "keyword" + inurl:links
Link Building | | Tomwindham
"keyword" + inurl:resources
"keyword" + "helpful links"
... and so on... What do you think Google's thoughts on this subject would be when a large portion of the pages returned are long lists of links - usually these will be the title of the page linked to as well as either a bare link or an anchor text link. In some instances a short description of the page linked to would also be there. Are these long-term links that will continue to be relevant and worth spending time on for linkbuilding, or are these going to be see by Google as lower-quality links and potentially unnatural ? For example, Google's page on link schemes states; "Low-quality directory or bookmark site links" may violate their guidelines. Do you think that in some cases, resource pages may be seen as somewhat fitting this description? Thanks! [Edit] I have also found this comment from a Moz post 4 years ago, but cannot find any other reference to John commenting on resource pages: "A while back, someone asked John Mueller in a hangout about the benefits of getting a link on an outdated resource page and the answer was that if it is a link that never gets clicked on then it's probably not passing a lot of value."1 -
Manual action and no ranking impact?
Hello, I received the message in Google Webmasters Tools about unnatural links to site (https://www.youtube.com/watch?v=6UFHCw4Q_FQ) for two of my websites. I have a hard time undestanding why since I don't buy links, I don't do link exchanges and I don't directories or article directories. Anyways, I received this message on Friday and I didn't lose any rankings on either of those sites or at least not on my main keyword which is the only one that matters. Is it normal that I didn't lose any rankings? Would you advise I do anything specific? Thanks a lot.
Link Building | | EndeR-0 -
Is Linkbuilding in Middle East dead?
Is linkbuilding in middle east dead? if not from where i can get the backlinks?
Link Building | | chainreaction0 -
Linkbuilding to http/https
Hello, Last year we changed our domain name from http to https. In the .htaccess we included a 301 redirect from http to https. Nevertheless, some pages do not let you link to https, so for linkbuilding we sometimes need to use http://www.domain.ext in stead of https://www.domain.ext. Would this be a problem? I should expect with the 301 redirect that we don't have an issue here, but I would like to be sure. Although, I can make the site accessible without https too, but I don't think this is a good idea regarding duplicate content, is it? Thanks. Tom
Link Building | | Onlinq0 -
Linkbuilding without blogging?
I am looking at starting to do some link building for my site. I have already done directory listing. What are my options for link building without blogs? Things like Wikihow?
Link Building | | EcommerceSite0 -
Wikihow Linkbuilding
My question is simple. How does a Mega Site like WikiHow does it link building ? Just curios ... might learn a bit or two about SEO 🙂
Link Building | | iamnew0 -
Linkbuilding for Clients? Do I create new email account for outreach?
Hey Guys, So in the past when I would build links for a client I would create a new email account or have them create a new email account for their website which I can use for email outreach for building links. Also I would try to use their twitter user accounts to get in contact with other niche bloggers for a potential link back or a social mention. Is this how you guys suggest I should continue going about building links for a client? Or do you suggest using my email (agency email) or a random gmail account for email outreach? Thanks
Link Building | | asimahme0