Image Alt For Logo

[davidoff574444]

I've just run an on page audit of my website www.octopus-hr.co.uk and it seems in reasonable shape. However, I wonder whether I'm missing a trick with the Image Alt for my company logo. The logo appears on every page and links back to the home page.

Currently the Alt tag is just the Company name "Octopus".

We develop HR Software and we would love to rank better for the term "HR Software". Is it legitimate to change the alt tag to "Octopus HR Software" for my logo or is considered spam and likely to get us hit with a penalty?

Thanks in advance

David

[PaddyDisplays]

I would do it, but other might think its a bad idea

[Chris.Menke]

You won't be penalized for that, for that alone.  There's no reason why that would seem inappropriate if someone had their images turned off on their browser and those works were visible in place of your logo.

[TomRayner]

Hi David

I think this would totally fine.  You're still giving a descriptive alt text.  As a matter of fact, your alt text would be more descriptive with the change, as you're giving the company name and your primary function.  You're not unnaturally using or stuffing a keyword in there, so I would say this is completely acceptable.

I would say that the SEO benefit of this change may not be noticeable, but I think it's good practice to optimise all of your alt texts, so I would definitely go ahead and make the change.

Hope this helps.