On-Page E-commerce Site Optimization
-
Hello everyone!
Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization.
I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords.
-
All the titles tag are too long, some of them are up to 100 characters
-
The meta tag isn't optimized properly to attract people and get clicks
-
the content on the product pages is laid out badly and there aren't many keywords
-
a lot of duplicate content
-
there are little inbound links
-
there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder
Here my challenges:
-
Create well optimized product, category , subcategory pages to improve also the PPC landing pages
-
Improve the rankings at least to get on the first page for general keywords
-
Choose the right keywords to optimize the site for
-
increase the number of inbound links.
I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated.
Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful .
The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse.
Thank you for reading
Oscar
-
-
Also ask the sales guys WHO are they selling to. As in, the persons they interact with and what they are like. Who makes the decisions, who looks for the different options, and so on.
-
You wrote:
"Other than the one you mentioned what information could really help me?"
--The only thing that pops out at me right away is, and I don't know it you do the copywriting, but the language used is extremely technical. I understand that you are B2B, but you might add some descriptive text to the product descriptions (for long-tail kw's) and a maybe a bit more sales-oriented text.
-
Thanks for your reply!
I will take the hint! It is very difficult and the feeling you had looking at the homepage is basically what happens to me every time I look through the site!
But I am getting there through competition analysis and articles I am learning a lot about the industry.
In order to gather information, I have though to create a spread sheet with questions and ask to my colleagues to answer it in order to gather some information.
Other than the one you mentioned what information could really help me?
Regarding the title tags I can't change at the moment because the platform (MS Access) on which the website is built on doesn't let me change the html documents even if it should, I am trying to sort this out as well.
-
You wrote:
"The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse."
The first thing that sticks out at me is the title tag of your page: repsole.com - a leading supplier of datacom and...... it goes on forever. It seems like there is no focus. I noticed that on a few other category pages. That would be a good start I think.
But...
My advice would be to start learning about the company (what does it sell? who are we selling to? why are they buying from us? what are the best selling products? what products make the most profit? etc.) and then you will start to have an idea of what keywords to optimize for.
Then google those keywords, and try to learn as much as possible about competitors. And note what are they doing? Why are they doing it? How do I catch up?
The products on the repsole webpage are so foreign to me, that if I were in your shoes, I would not feel comfortable until I had a grasp on the basics of the company, its niche and the market -- and knew the language of the company, niche and market.
Hopefully that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Diminish the spam score of the site?
I AM HERE TO DISCUSS MY PROBLEM AFTER THE GOOGLE CORE UPDATE OF OCTOBER MONTH MY WEBSITE SPAM SCORE IS INCREASING RAPIDLY HOW TO CONTROL THIS PROBLEM PLEASE HELP ME ASAP MY WEBSITE NAME IS EGYPT DIRECT
Link Building | | aprase1 -
Diluted Link Pages
When looking at a competitor's links, is it worth the time to try to get listed on sites they're listed on if all they seem to be are pages with links? Here's an example: http://blacktieaffairlimousines.com/links.html I'm finding a lot of these, along with other low quality links from sites in other countries such as China, that have nothing to do with their business. This is for a self storage company. Most of what I'm finding are what seem to be more "old school" link building (farming).
Link Building | | DougHoltOnline0 -
Links on a search page
On search page (listing products) we may have more than one link for the sameproduct : a link on the title of each product a link on each image's product a link on a "buy" button What is the best practice for this ? Link obfuscation? Do nothing special ?
Link Building | | ouicar1 -
Backlinks to site.com (without www)
I have a website with 301 redirection from site.com to www.site.com. And we have built many backlinks to site.com (without www). Are these backlinks still give us juicy?
Link Building | | bele0 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
How can I Improve My Site Page Rank?
How can I improve my site page rank? We were a three now a two as of today. How can I get it back to three at least or more?
Link Building | | AppleCapitalGroup0 -
What pages to nofollow?
We are doing a homepage redesign on our site and as I was going through the code I noticed no links are nofollow links. We have pages such as policies, contact us, links, about us and FAQ that we are not really concerned if anyone visits or if they are indexed. Would it be smart to nofollow these links? Also what other types of links would you recommend we no follow? We would like to get as much link juice as possible to our top categories, but don't want necessary pages to get forgotten. Also, do links higher up on the page get more link juice than items on the bottom of the page? Any knowledge or suggestions on the topic is greatly appreciated!
Link Building | | ClaytonKendall0 -
How Google finds landing page?
whats would be some crucial numbers for mr. Google to chose Landing page over other pages? Your thoughts? Your experience?
Link Building | | DiamondJewelryEmpire0