Schema Markup Location

[PeterRota]

I had a quick question, I want to do schema markup for a local business. Do I need to put it on every page, or just the home page? Also, where should put it i.e. Header, Body, or footer

[PeterRota]

Thank you both, I appreciate it.

[RepLoc_Tim]

Peter,

Definitely add it to every page, not just the home page.

As John mentioned, aesthetics are important in determining the best locations.  Here are a couple of considerations:

1. Aesthetics and usability (where it will best benefit the visitor while also achieving your goal)
2. Common areas where it will be automatically inserted into each new page, especially in CMS/ blog sites, such as footer or sidebar

Limitations occur when you have a business with multiple locations (more than 2 or 3), as it will start to create aesthetic and space problems for you.  In these situations, you will have to determine the best method on a case by case basis.  For example, if you have a bank with one main location and 10 branches in a metro area.  You may decide to run the main office location schema on the common pages and then use the individual location schema on their specific contact/ location pages.

Hope this helps.

[Johnny4B]

Peter.

The markup is added to content (text) on your website already.

For example, if you have your address and phone number placed in your footer or sidebar, you would add the markup to them.

So naturally where ever you fell your content should sit within the aesthetics of your website, you just add the schema markup around that content.

If for example you have your address in the footer on every page, yes add the markup to every page. Marking up as much content as possible can help the search engines.

Or if you have an events page, with several events on that page, you would add the markup to each event.

Have a look here ... if you have not already http://schema.org/LocalBusiness

There are lots of properties  you can use ...

Hope that helps

Regards

John