How about a discussion on Penguin 2.0?

[jhinchcliffe]

Penguin 2.0 was officially released today. I'm sure we've all seen Matt's video.

http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544

Ideas for building sharable, linkable content? New strategies? What to avoid, what not to do, etc?

Let's get a discussion going!

[freestone]

Amazing ..... this huge update (from what I read on other sites and listening to Matt) and almost nothing here on SEOMoz.....What is up with that.

[jhinchcliffe]

Good point Maria. Google will be pretty unstable for the first little while. It's better to keep calm and carry on with good content

[IOSC]

Daniel,

To your first point -- for my main keywords (which according to Google have been commercial in intent for the last few years -- i.e. the kw queries bring up only retail options) are now showing reviews from authoritative/journalistic sites.  So for instance, "Men's Jeans" might have used to bring up all retail stores, now it might bring 8 stores (plus ads) and 1 or 2 "Men's Jeans" reviews from GQ or something to that effect.

But having said that, I started noticing this about a week ago...

[chanel27]

Google penguin 2.0 rolled out today!
I saw many some changes on Google.

[DanDeceuster]

A few observations from the many keywords and sites I monitor:

1. A lot of what I track is in reviews of various products. I've seen a big jump for Consumer Reports. In many instances they now have two listings and they are higher than where their one previously was. Anyone else seeing this?

2. I'm seeing a lot of new sites I haven't seen before, especially after the first page. In the top 20 of one of my main keywords there are 4 new domains that have never been there before...nor should they be. Horrible sites. One of them is [extremelylongkeyword2013] (dot) blogspot.com. It's pretty nuts to see that.

3. In every search, whether searching for the product or reviews of the product, sears, amazon and walmart are almost always the top three in some order. I'm even seeing Wikipedia higher than ever. This is a shuffle from what used to be.

4. I'm seeing a lot more about.com results than I did before.

5. I have noticed News results on almost every search, many unwarranted. Often the news results are appearing after the top 10.

6. No major shakeups on any of my own sites. Little bit of shuffling, some up, some down, but nothing major. Biggest winners I am seeing are consumer reports, sears, amazon and walmart.

[MarieHaynes]

I find that the first few weeks after an update the SEO world is awash with dangerous speculation.  I'm excited to see some real data on sites that have recovered.  Until then I'm going to try to avoid speculating.

[seomozzy]

To me it looks like larger authority sites are ranking better. I had a few top position drop to under position 5-10 (I deal with mainly local niches), and now see larger websites although not as relevant as mine doing better imo.

[IOSC]

I'm with Jesse -- it will take a bit before we can tell anything conclusive, but I'll watch my site, and if I notice anything I will report and add to the discussion.  I don't think it will be anything unexpected if you have been following what Google says and watching the trends within your markets for the past few weeks/months.

But we will see...

[jesse-landry]

Will probably be awhile before we know anything concrete but my guess would be the same strategies of 1.0 apply toward 2.0. I'd imagine they just widened the umbrella, so to speak.

We'll see! I've got a close eye on a few sites I'm curious to see what will happen to...