Lawyers or Solicitors when Key word research feels like splitting hairs
-
Buongiorno from 16 Degrees C wetherby UK
What if a client wants to rank for commercial solcitors & commercial lawyers regardless of the best argument you could present. Isee this as a problem as semanticall lawyers & solicitors semantically mean the same thing like ATM & cashpoint, cab & taxi
So your left stuck with two phrases both menaing the same thing and you have to create physical web pages.
Do you A
Create pages just about commerciual solicitors
& Create Pages just about commercial lawyers
Do you B
Create & blended page with copy focused on Laywers & solicitorsHelp my head hurts http://i216.photobucket.com/albums/cc53/zymurgy_bucket/confused.jpg
Grazie Tanto,
David
-
Grazie tanto
-
If you plan to attack with a five page website then it is going to be pretty hard to cover these keywords. However, if you are attacking with a blog and lots of diverse content in this niche then you just mix up the terms but strongly favor the one that produces volume and conversions.
-
If the client is so hard headed that even after you've explained to them how hard headed they are--and that they may not get the ROI they're hoping for out of this tactic, they still insist, then I'd focus you efforts on a single page. I'm guessing there is a geo term associated with your search and I'd pull out the stops as far as creativity of the content on the page, getting local citations, as well as getting internal and external links to the page with anchor text that includes both terms.
I'd say it might be a toss up as to whether or not to use both term in the title but if you used one, then I'd go heavier on the link anchor text for the other. Examine the real differences in the words--are they exactly synonymous or are their some slight differences in their meanings? If there are differences use each of the words in the first couple of sentences that distinguish their differences--in fact, I might just make the whole page about what is the history of the two words, how are they different, when should you correctly use one vs. the other, who might be using them correctly or incorrectly, which one might apply best to your hard headed client... that kind of thing.
I'm sure it can be done but it is going to boil down to creatively building authority and relevance for the page. Good luck. I love lawyers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I insert a "stop" word into a long tail keyword, will it break it up?
I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword? Countless examples of similar keywords "Car accident new york" etc. Thanks!
Keyword Research | | cgs2303 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
Where do I go from here with my keyword research?
Hi all. I'm wondering if I can get some assistance on keyword research. I've set out a step-by-step process for myself about how to go about finding a list of keywords we want to optimise our site for. I've used a guide over at http://www.seonick.net/keyword-research to break it down step-by-step. After using Keyword Tool and Ubersuggest to get a list of keyword suggestions with their local monthly search volumes, I now have an Excel file with 1663 suggestions (yikes!). It is at this point where I am not 100% sure of what to do with this data & how to figure out which of these terms we should optimise for. I know not to go purely based on the local monthly search volume because that is not based on organic searches. So how would I go about condensing this into a list of keyword suggestions to target for optimising? Thanks in advance for assistance on this.
Keyword Research | | janc0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Keyword Research tool time-effort equivalent
SEOMoz's keyword research tool is awesome, but what does the competitiveness actually mean in terms of time/effort? I've read the help file which is great but to get an idea, to rank for highly competitive keywords, is that 12 months of constant effort, link-building and keyword buying or more like 3 months? (how massive is massive?) I know its a hard question to answer, but an idea would be awesome. Thanks to anyone that can answer in advance...
Keyword Research | | hu1220 -
How do you limit the number of keywords that will be researched
I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.
Keyword Research | | EricVallee340 -
Keyword research is tough isn’t it ?
I am only just realising that the Google Keyword Tool I use is aimed at Adwords customers and where competition is stated as low, they mean competition for adverts. When I have a ridiculously low amount of links and an equally low Domain Authority finding keywords is not easy. I presume there is some correlation between the SEOMOZ Keyword Difficulty score and the amount of Adwords traffic, but even very low Adwords Traffic Search Terms still seem to be moderately competitive. I guess its a case of plugging away with the Keyword Difficulty tool.
Keyword Research | | jp_cp1 -
How do you do Keyword Research for a company that creates a lot of content
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
Keyword Research | | DerekSwanson0