How to prevent affiliates from bringing negative SEO?
-
Hi there,
I'm just about to integrate iDevAffiliate network for one of my sites, however it occurred to me that affiliates may (unfortunately) resort to black hat methods without me becoming aware of it, which could pass negative link juice to my site.
Is there any way to use affiliate networks such as iDev without causing this problem? I was thinking of simply using a different URL, but the problem is that 301 redirects won't mitigate the issue.
Thanks!
-
You can give the affiliates code with nofollow in there but if they remove it you have no control over that. However, 99.99% of the time they'll leave it in there. Affiliates don't want to help you outrank them anyway.
As Wesley said above, have them use rel nofollow on the links and you should be fine.
-
302's are for temporary redirects.
I would not recommend using them for your situation. -
Thank you for that suggestion. But the problem is that I might not detect/be able to monitor the issue across thousands of links.
What do you think about using 302 redirects? Is there any problem with that?
Should I just get my affiliates to use nofollow tags when linking to the main site?
Too many options! Thanks for your help.
-
In the iDevAffilliate control panel you should be able to set the "default incoming traffic" URL and the "alternate incoming traffic" URLs to whatever you want. This would be a good opportunity to set up your affiliate program so ALL affiliate links go through a redirect on another domain or subdomain. For instance, a premium URL shortening service or a redirect script on another domain you own, or even one installed on a subdomain for that site.
This way you can kill off all of those links at once by removing the redirects so they don't affect the final destination page should you need to clean up your link profile. Whereas, if you had those links go straight to the destination page you'd have to ask the affiliates to remove each and every link, and/or use the disavow tool on them. To put it another way...
If spammy affiliate #123 links to www.YourSite.com/Product?affiliate-id=123 you would have to either get them to take the link down or use the Google Webmaster Central "disavow" tool (which is spotty, at best). Multiply this by hundreds or thousands of affiliates and it becomes a royal pain.
However, if spammy affiliate #123 links to http://adsever.yoursite.com/link-id=1 or www.URLShorten.er/asdf, which then redirects to www.YourSite.com/Product then you can simply remove the redirect on your end without ever having to deal with the affiliate, who will then be linking to a 404 page on a different domain, which is of little concern to you.
-
also ensure they dont steal your content and create duplicate content issues for you.
-
As long as the affiliate links are 'nofollow' there won't be any problems for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What impact do affiliate links have on SEO
We commonly reference engineering standards on our site (because half our products are known and searched for by those standard names) and have just signed up as an affiliate to an organisation that sell the standards. Which seems a nice match We're going through and making sure all are no follow now because that seems the general advice - but should we be doing anything else? Yoast says you should mask affiliate links - https://yoast.com/affiliate-links-and-seo/ - but that was from 2010. Matt Cutts is fairly clear on nonfollow - http://www.webpronews.com/heres-what-googles-matt-cutts-says-about-affiliate-links-and-nofollow-2012-06 - but not on whether it affects SERPS Does it? And what is the best way to handle it? This is a typical example of a page where we would have an affiliate link or two. http://www.oakleysteel.co.uk/fake-mill-certificates-en10168
Affiliate Marketing | | Zippy-Bungle0 -
Choosing an Affiliate Software & Link SEO-Value
Hello everyone. I'm looking for recommendations for affiliate software. I'm also curious if there is any truth in the "SEO-value" that some softwares are touting as a benefit. Choosing a Software: This Moz Blog Article says to build it yourself. However, I'm inclined to use an out-of-the-box software for advanced features such as real-time analytics for the affiliate, w-9/1099 processing, etc. MozPerks promotes hasoffers.com which seems overly pricey ($230/month with perk discount) and OMNISTAR who just left me on hold for 10 minutes (and still no anwer from their sales department). So I'm still looking. Any recommendations? SEO-value of Links from Affiliates: Here's an example of what OMNISTAR claims about the SEO value of the way they structure the links from affiliate sites to my site. I hear a variation on this pitch from each software and none of them seem to agree. Does Google want me to clearly tag promotional vs. editorial links? Is there SEO-value in promotional links on affiliate sites or is that a load of bologna? Thanks a bunch!
Affiliate Marketing | | Harbor_Compliance0 -
What is an 'Anchor Text' and does it have any SEO Benefit?
Hi - we have been building as SEO strategy but need clarification on what benefit 'anchor text' has for SEO rankings? For example - we have been creating links from external sites to ours, but the anchor text is not our main search term. I.E - the Anchor Text reads 'web design', but the ALT TAG reads 'web design birmingham'. Question is - if we wish to achieve maximum SEO rankings for the term 'web design birmingham', where should it appear....in the ALT TAG or the Annchor text'? Many thanks! Phil
Affiliate Marketing | | Globalgraphics0 -
Affiliates content sharing
Quick question: Is it ok to provide our product descriptions to affiliates? Ho does this effect our SEO as far as duplicate content issue? Best Regards
Affiliate Marketing | | Jvalops0 -
How many affiliate links is considered too many?
Hi, Let's say you have great reviews for 50 products and some of these products do have affiliate links on review pages. And then you have user scores and you come up with a top 20 product list sorted by user scores. Now if you have the list of top 20 products on one page and all these products have an affiliate link (with nofollow relation and a 301 redirect) on the same page with only a couple of images and a summary of the review linked to the review pages, would this still be considered as what Google calls a "bridge page"? Would it be better to still generate the top 20 list but rather link to review pages only? (to avoid too many affiliate links on one single page).
Affiliate Marketing | | Gamer070 -
Can a disapproved adwords ad affect SEO ranking?
Hi No not used adwords before as our onsite SEO was going well - with long tail terms ranking well to product detail pages. On Sunday we tried to set up an adwords ad as it wasgoing to be used for the forthcoming launch of a new product. - - PS Vita I think it is being classified as a bridge page although other price comparison sites such as kelkoo and pricerunner gocompare, travelsupermarket etc all seem to get through and have ads on Google? More interesting though is since the ad was disapproved my organic search results have disappeared? (which have all been white hat) Coincidence perhaps or something more sinister from Google?? One for you Randfish perhaps?
Affiliate Marketing | | ocelot0 -
How much link juice passes through urls with affiliate id's?
hi we can get a valuable link with the desired anchor text from a news site. the destination url would be something like www.site.com/product. but in order to track conversions, our sales team would like to add an affiliate id to the url, so that it would look like this: www.site.com/product?sess_affiliate=ta how much link juice would a link to this affiliate url pass? would we be shooting our wad by linking to the ?sess-URL instead of the original URL?
Affiliate Marketing | | zeepartner0 -
In search of the perfect SEO affiliate ID'd URL
Hi, I'm building an affiliate system for our website, and I obviously want to gain as much SEO benifit from it as possible. So I am wondering what the optimal solution is with regard to how an affilaite URL is tagged. After looking into it a bit more - I have come up with the following. 1/. Use an affilaite URL idendifier with a #
Affiliate Marketing | | James77
EG like www.mysite.com#123 2/. 301 redirect the affilaite URL to the "real URL"
EG www.mysite.com#123 301 -> www.mysite.com What do you think of this? Thanks0