SEO Stratergy for new ecom site

[nsale]

Hello Experts,

I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product.

I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ?

Targetted traffic is India. PR is currently 0.

Thanks in advance.

[Chris.Menke]

Here's my feeling on that:  When you say you are targeting "all major categories of product" I (rightly or wrongly) think of an Amazon affiliate-type site.  When I think of someone launching an Amazon affiliate-type site and trying to market it, I think the many tens of thousands of other, similar site owners who have underestimated the budget and/or the time they need to do market it correctly.   In those cases, 99% of their products remain forever invisible to searchers.

I have to tell you, the fact that your site is about finished and you're just now thinking about marketing isn't giving me the warm fuzzies. The marketing of each product-- individually chosen to be on your site because it fits a need of your target audience and within your marketing--would best have been dealt with prior to the development of your site. If the sell-everything amazon affiliate had thought that way, they may have gotten a handle on how much total time they would be investing in their marketing, as well as how and to whom they'd be marketing them to.

But since you're just getting around to it, for each product, I'd be asking myself, "why this product", "who needs" this product" "when do they need this product", "what is the buyer doing that requires this product" "how difficult will it be to get this product to show up in the search results?", "How long will it take to get this product to show up in the search results?" ,"How profitable is this product", "What's my marketing budget? "When do I need to see an ROI?" and then I'd start tossing products from my site for which I couldn't those questions right off the bat, so that I was at least starting with a core bunch of products I know something about.

If you're not that kind of site, please excuse my rant.

[MoosaHemani]

Ok, for me Ecommerce websites are little different than the normal once so I will go step by step of what I will do for the SEO of an ecommerce website that have a target market of India!

1. Local SEO

If you have a physical store as well, then it is always recommended to start with local SEO. Try to include your website and NAP to Google Locals, Yahoo Local and all other yellow pages and data aggregator websites for India.

2. Keyword Mapping

In this step I will divide the keywords in to four different parts that includes

-          General Niche related keywords

Category Level Keywords

-          Product Level Keywords

-          Information related keywords.

Ideally my focus will be to rank for product and category level keywords for all product and categories as usually people who convert usually search for exact product or category related keywords.

Information regarding product usually help in the decision making process so it is important to rank for these keywords and if you provide exactly the information you are looking for then chances are he/she will buy from you!

There is a low but good amount of people who search general keywords to buy any specific product so ranking for these keywords can actually help in increasing traffic to the website and possibly sales.

3. Branding

My 3 step towards the SEO for a website is to build as many branding links as possible. In the ecommerce industry, it’s not about selling one time but you have to build a relationship with a client in such a way that they keep coming back and perchance again and again from the website... in that case it is important to have a good positive brand name across in the inbound channels so that people convert on the brand name instead of product and category related key phrases.

Obviously the list could go on and on as there are several other factors that ideally should be put in consideration but discuss are the most important ones!

Hope that helps!