SEO Stratergy for new ecom site
-
Hello Experts,
I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product.
I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ?
Targetted traffic is India. PR is currently 0.
Thanks in advance.
-
Here's my feeling on that: When you say you are targeting "all major categories of product" I (rightly or wrongly) think of an Amazon affiliate-type site. When I think of someone launching an Amazon affiliate-type site and trying to market it, I think the many tens of thousands of other, similar site owners who have underestimated the budget and/or the time they need to do market it correctly. In those cases, 99% of their products remain forever invisible to searchers.
I have to tell you, the fact that your site is about finished and you're just now thinking about marketing isn't giving me the warm fuzzies. The marketing of each product-- individually chosen to be on your site because it fits a need of your target audience and within your marketing--would best have been dealt with prior to the development of your site. If the sell-everything amazon affiliate had thought that way, they may have gotten a handle on how much total time they would be investing in their marketing, as well as how and to whom they'd be marketing them to.
But since you're just getting around to it, for each product, I'd be asking myself, "why this product", "who needs" this product" "when do they need this product", "what is the buyer doing that requires this product" "how difficult will it be to get this product to show up in the search results?", "How long will it take to get this product to show up in the search results?" ,"How profitable is this product", "What's my marketing budget? "When do I need to see an ROI?" and then I'd start tossing products from my site for which I couldn't those questions right off the bat, so that I was at least starting with a core bunch of products I know something about.
If you're not that kind of site, please excuse my rant.
-
Ok, for me Ecommerce websites are little different than the normal once so I will go step by step of what I will do for the SEO of an ecommerce website that have a target market of India!
1. Local SEO
If you have a physical store as well, then it is always recommended to start with local SEO. Try to include your website and NAP to Google Locals, Yahoo Local and all other yellow pages and data aggregator websites for India.
2. Keyword Mapping
In this step I will divide the keywords in to four different parts that includes
- General Niche related keywords
Category Level Keywords
- Product Level Keywords
- Information related keywords.
Ideally my focus will be to rank for product and category level keywords for all product and categories as usually people who convert usually search for exact product or category related keywords.
Information regarding product usually help in the decision making process so it is important to rank for these keywords and if you provide exactly the information you are looking for then chances are he/she will buy from you!
There is a low but good amount of people who search general keywords to buy any specific product so ranking for these keywords can actually help in increasing traffic to the website and possibly sales.
3. Branding
My 3 step towards the SEO for a website is to build as many branding links as possible. In the ecommerce industry, it’s not about selling one time but you have to build a relationship with a client in such a way that they keep coming back and perchance again and again from the website... in that case it is important to have a good positive brand name across in the inbound channels so that people convert on the brand name instead of product and category related key phrases.
Obviously the list could go on and on as there are several other factors that ideally should be put in consideration but discuss are the most important ones!
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would you expect an SEO agency to deliver in 6 months?
Hi All, Looking for some views/opinions on this one, my question is "What would you expect an SEO agency to have delivered for a single client over a 6 month period with a budget of £12k?" I appreciate that its fairly open ended and very subjective not knowing the site/circumstances but is there a general consensus or minimum you'd expect to have seen delivered for example x number of backlinks, x number pieces of content created, technical improvements made etc etc. Any steer, views or opinions would be greatly appreciated. Jon
SEO Learn Center | | Jon-S1 -
Webinar: Get to Know the New Site Crawl Recording
Good morning all, Does anyone have the recording for Friday, June 9th's webinar? I was at an off-site event that day and couldn't listen in. The recording isn't listed in the moz.com/webinars section. Any help is appreciated, thank you!
SEO Learn Center | | Corporate_Synergies1 -
SEO for business owners course link?
Hi, something I saw a few weeks back.. something Rand was doing titled something like 'SEO for business owners'? Could someone be so kind as to post the link (I'm sure i didn't imagine this!) Thanks 🙂
SEO Learn Center | | GregDixson0 -
SEO as part of University Curricula - real examples
Does anyone know of any universities that offer SEO as part of the curricula? I am currently working on getting SEO into an Argentine University and it would be nice to have precedents. There appears to be demand as you can see here http://www.google.com/trends/explore#q=seo%20university yet when you search "SEO university course" or something similar, no name brand universities show up. https://www.google.com/#q=seo%20university%20course. Distilled does. I am interested in hearing people’s opinions on having SEO be taught at universities. Thanks Carla
SEO Learn Center | | Carla_Dawson0 -
Listing multiple locations on Facebook for local business and top platforms for local SEO
What is the easiest way to register multiple locations for a business to Facebook local? I'm sure we've all had the challenge of multiple local business listings for a client. The set up is just busy work, but the verification can be an issue with some busier or less organized locations. I'm interested to see if anyone has a more eloquent solution to achieve this. I also have a second question as far as local listings go - how would you rank the most influential local listing platforms? Thanks, Bill
SEO Learn Center | | wpsoule0 -
Best X-Cart SEO Solutions / Modules?
We recently acquired an e-commerce client that uses X-Cart. We have no previous experience with this platform and it's hard to find any good / helpful info regarding SEO functionality online. Right now I need to figure out how to handle mass redirects of 404 errors, friendlier URLs, resolving duplicate content, XML sitemap generation, robots.txt generation. The functionality built into the platform so far is terrible and all of the modules are pricey. Any recommendations, general or specific, would be insanely helpful if anybody out there has experience with this particular platform. Thanks!
SEO Learn Center | | MichaelWeisbaum0 -
Sale-a-day websites massive unused seo power, where's their marketing?
How do these companies market themselves so well? Is it 90% social media? www.gilt.com http://www.hautelook.com/ http://www.ozsale.com.au/ I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
SEO Learn Center | | seoninja200 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0