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Content Architecture - Breakout Pages

Content Development

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SSFCU last edited by

If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information?

The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
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AWCthreads last edited by

Thanks Sarah. Good luck!
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SSFCU last edited by

Thanks for the answer. You got my wheels turning and I was about to think through it.
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AWCthreads last edited by

Hi Sarah,

It depends. Can you purchase each product from that one page?

How do the keywords differ from the summary page vs the "would be" product pages?

The usability and common sense of it may depend on the answers to the above questions.

It may make the best sense to land on a branded summary page and link to individual products. Or not.
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