How to promote press releases and guest posts
-
Hi, i would like to know what is the best way to promote press releases and guest posts.
We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts.
what I would like to do is to have our brand name come up a lot in the search engines.
any other methods to do this would also be a great help
-
thank you for the advice
-
Your first go-to resource should be your existing audience, but try going above and beyond on Social Media! Push out your content over the obvious social platforms where you've already built up a following. You can enhance this by tweeting to specific industry experts you want to grab the attention of, joining and posting in Google+ Communities related to your industry, as well posting in professional groups on LinkedIn. Good luck with your promotion efforts!
-
thank you
-
Hello there,
Also don't forget about Google +, that will help you
-
hi, thanks for that. Some of the blogs have do follow. What we are trying to do is to promote our brand by getting the articles we have written for other sites and our press releases appearing higher up in the search engine.
We spend a number of hours researching and writing the articles and do not want them to vanish, we write articles for other sites to promote our brand name.
At the moment we are already linking them from our site but we are looking at other ways to give the articles and press releases link juice and improve its position in google
-
Social Media is considered the best way to promote Press Release. Use Hashtag feature in both Twitter and Facebook to promote the posts to the target audience in similar field
Also, for guest articles - are these done in high quality blog sites. If its so, do you use anchor text and links and is it dofollow. If its yes, then may be you can also again use Facebook posting, Twitter and Pin it to get audience for your posts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
old posts / delete or update Big Site with more than 6000 articles
Hi, my site is related to education and i published more than 6000 articles from last 10 years, i naver delete but frequently update the Good Articles but some old articles that is not giving visitors, i did not update and some of them are short articles. i started in year 2021 and many articles in year 2012 to 2023 i write. please check my site and advise can i delete old out dated articles ? and countinue writing new articles with same topics, actuly from last month of August 2023 my site visitors lost with time from more than 70 percent.
Content Development | | bedah
thank so much for advise.
can i delete out dated content?
some of my contents are not ranking even i update before it was on top position but now even after update still other website is ranking more than me in current year.
#old Content ?
#update or delete?0 -
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Hi Moz, Asking on how to put the canonical header manually onto old blog posts?
Hi Moz, Can you help me on how to put canonical header manually onto old blog posts? Thanks
Content Development | | Jeanie040 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Guest blog on my web site.
**I received this email from a lady who wishes to write articles and post them on my site under my news section . Ok, if its quality I dont mind hiring somebody to create a post. Her proposal is as follows and this is her email :-**Basically what I can offer is to write a couple of articles for your News section, something fun and interesting for your visitors which will hopefully drag some traffic your way. I could make them well suited to your site and I could include in each a link to a client of mine - one who wants to be exposed on a good site like yours - and for doing that I can offer you compensation of £33 for each client link - 1 per article. For example, one client is Watches of Switzerland, so I could write an article about ideal wedding gifts for a groom maybe, or something about a perfect Honeymoon destination like Switzerland, and slip a link in there. Other clients include Weddingsite and Lampcommerce - which could be included in something about making a matrimonial home. There are a few stipulations I would need to abide by, like - the article would need to be 500 words, it would need the link to be a 'do follow' link, it would need a picture or two, and it would need a couple of 'sacrifice links' (just links to Wikipedia or something to make it more Google friendly). Question. Is this what a guest article is ? and also is the format ok ? Sorry if this seems a dumb question but still learning guys . King regards to everyone Peter
Content Development | | weddingshoesandaccessories1 -
Rel = Canonical in Blog Posting
Hello, I'm getting a lot of Seomoz warnings about rel=canonical issues. Is the code below ok to put on our (drupal website) blog? link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"< (with the > reversed). Thanks!
Content Development | | OTSEO0 -
Press Releases
Hello, Ive used PrWeb for a few press releases with great results and was thinking of see how marketwire would work for us. Although is much more expensive they have a larger outreach. If we decided to try both of them out simultaneously (Both Different formats same style topics) would it cause any harm to the site we are promoting? Different anchor text, titles, body etc. Thank You
Content Development | | TP_Marketing0 -
How often should I write a blog post?
I'm sure this has been asked before but I've searched for it in the Q&A Forum and couldn't find any relevant answer. I was thinking that a weekly post would suffice for my blog because the audience isn't one which would be checking frequently + there aren't very many new developments in the industry I'm in that would necessitate more than that. However, I was told that if I can't blog consistently 2-3 times per week, I really shouldn't start a blog, as it would need that much posting. Thoughts on this?
Content Development | | NiallTom0