Value of Inbound Links to Pages With a lot of Outbound Links
-
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page.
Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain?
Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
-
Very good thread...I see what you're saying about time being used to do other "high priority activities" vs. controlling link juice, but I've found controlling link juice to be a high priority issue its self. To me, that's kind of like, "Why worry about how many MPG your car gets when you can figure out how to buy more gas".
Again, this is just in my experience, but I have seen remarkable ranking increases through conscious use of link equity. Whether it be with the use of NoFollow (which I know Google has said doesn't work but I believe otherwise), restructuring site architecture, or using Robots.txt, it seems like making the most use of the "juice" (or fuel), would be a worthwhile task.
I'm also still torn about "Top 50" pages that don't generate a a substantial number of links. And to explain why, I'll pose a hypothetical.
Is link juice zero-sum?
-
I'd also like to flesh out a key thing EGOL said and that Joe touched on.
"personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors."
In my experience, if you are spending any significant amount of time on trying to figure how to pass more or less link juice from a particular area or page of your site, you are more than likely expending energy that could be used much more effectively if it's directed toward developing more content, more inbound links, social mentions, or any number of other high priority tasks.
The return on investment of evaluating link juice distribution in a way like you've described is unbelievably minor at best. And in fact, unless you have the capacity, time, and energy to do true A/B testing on a dozen or more specific sub-factors related to that link value passing, you wouldn't even come close to being half accurate in your evaluation.
Sure, it's a great exercise, and could be fascinating to write an SEO article about. But that's really about it.
-
I agree with EGOL. He has taught me to consider the value of my content and helped me realize that producing more valuable content is better than most things we think we can do to manipulate the search engines.
-
I think that the key here is the quality of your content.
If you have substantive content that is genuinely linkworthy then you should not be afraid to link out to other domains. However, if you are just tossing up yada yada yada content that nobody cares about then you are not only wasting those links, you are wasting those pages and you are wasting your time.
Now, if you are worried about linkjuice then consider how that page fits in the linkage of your site. If it has a sitewide link into it then a lot of linkjuice is going to flow in and a lot is going to flow out. However, if there is only one link from an unimportant page coming in then not nearly as much will flow out.
I personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I search for a link within a competitors website that is linking my website?
Hello, I have just been checking my link profile and according to webmaster tools a competitor is linking to my website. Is there anyway of finding this link besides looking at every page within their website? Many thanks
Link Building | | mblsolutions0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
What value do external broken links give to a domain?
I ask, as I've just used opensite explorer to look at external links a competitor has, and I've found the high value ones at the top of the list go to a page that no longer exists on their site. Are these stiill of value in the SERP's, or have they messed up by not putting a 301 redirect on them?
Link Building | | xposurecreative0 -
How long does it take to get the juice from a new inbound link?
Hi guys, I have just recived some new inbound links; in your opinion how long does it take to see some benefits in term of rankings? And when i will able to see them in the inbound links checker report? Thanks Guido
Link Building | | guidoboem0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Nofollow link from page rank 7?
What do you think about a nofollow link from page rank 7? will I see any results? how much is it worth?
Link Building | | DiamondJewelryEmpire0 -
The Value Of A Link
Hi There, Let's say I am able to get a link from a very well trust worthy blog that writes abot things related to my business. Now my question is how much value does another link with the same anchor text, from the same blog has compared to the first link, or compared to a new link from a slightly less powerfull blog? Or in another words, if I got 1 link from this great website should I invest my time to find another website where I can get a link from or should I invest it in getting another link from the website I already got a link from ( which might be easier)?
Link Building | | liors0