I'm puzzled
-
Last week we decided to run a facebook campaign with a small offer, any way cut a long story short.
www.specialistsonlinepaints.co.uk was dropped by google when the penguin update took place in 2012, however it has been re included by google but nothing really returned in terms of search results.
so our facebook campaign reached over 3k of people according to the stats but no one purchased anything or even clicked to visit the website. am I missing something in terms on onpage, black listing etc?
Im at a loss at the minute.
-
Yes the site would be if i gave the correct url its www.specialistpaintsonline.co.uk
even over a year not much has changed in terms of the serps, its quite upsetting as were running at a loss since then.
-
I totally agree with Christ, seems like the 3k where just not the right audience that you are after
Btw is the site up ? www.specialistsonlinepaints.co.uk
-
Teamac,
Your facebook results and your google results wouldn't be related so you're not missing anything there. You do have to delve more deeply into your stats for both platforms to get a better sense of what is happening, though. It seems obvious you were having a conversion problem with you FB ad but you can use the data from that previous campaign to make your next one more successful. Neil Patel's folks have put together some good info on that:
- http://blog.kissmetrics.com/deep-dive-facebook-advertising/
- http://blog.crazyegg.com/2012/01/02/how-to-convert-with-facebook-ads/
Your google issues may go much deeper than conversion rate and appear unresolved. For that, you're really going to need to dig into your analytics to understand what's happening and how to resolve it. While you're there looking at your stats, compare them against these examples--it may give you a starting direction for further reading.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website isn't showing on releated: google command
Well the title says everything... I really cannot understand why this happens... if you want to check by yourselves just copy paste the following in google: related:www.pccdkeys.com
On-Page Optimization | | dos06590 -
Yoast SEO doesn't recognize images
Hi, I'm currently adding alt tags to my images but the Yoast SEO plug in in Wordpress states on all my pages “No images appear in this page, consider adding some as appropriate.“ while I do have images on my pages. What could be the problem? Best, Rik
On-Page Optimization | | bbuildingbusiness0 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Google search: 'define:____'
See: http://screencast.com/t/oFSzIt5rRm Thrilled that Google is pulling our content over wikipedia (in this instance). Wondering how we can assure more success like this. Mike Corso
On-Page Optimization | | Mike_c
Gartner.com1 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
What's the point of my blog?
My website, www.toplinecomms.com has a reasonably good blog that gets quite good interaction and sharing. I introduced the blog at the start of 2013 because the general sentiment from all the SEO books and articles I had read was that a good blog could be invaluable to a search marketing campaign. The posts on the blog are keyword optimised and they get great shares and social engagement. However, I have noticed that the blog is stealing my services' pages' thunder! There are some keywords that I am keen for our services pages to rank for, but the blog is beating them to it! So my question is: How should I be using my blog to get my services pages to rank higher?
On-Page Optimization | | HeatherBakerTopLine0 -
Help I don't understand Rel Canonical
I'm really stuck on how to fix up Rel Canonical errors on a Wordpress site. I went in and changed all the URLs to remove the www and added / to the end. I get this message on page analysis details: <dt>Canonical URL</dt> <dd>"http://www.some-url.com.au/",</dd> <dd>"http://some-url..com.au/", and</dd> <dd>"http://some-url..com.au/"</dd> <dd>Well the first one with the www doesn't exists and the second two urls are the same! (Note that I have removed the actual URL for this post)</dd> <dd>I'm not sure how to read and fix the errors from the reports ether. The only issues I can see is that the 'Tag Value' has the www and the 'Page Title - URL' doesn't have the www.
On-Page Optimization | | zapprabbit
</dd>0 -
How woud you deal with Blog TAGS & CATEGORY listings that are marked a 'duplicate content' in SEOmoz campaign reports?
We're seeing "Duplicate Content" warnings / errors in some of our clients' sites for blog / event calendar tags and category listings. For example the link to http://www.aavawhistlerhotel.com/news/?category=1098 provides all event listings tagged to the category "Whistler Events". The Meta Title and Meta Description for the "Whistler Events" category is the same as another other category listing. We use Umbraco, a .NET CMS, and we're working on adding some custom programming within Umbraco to develop a unique Meta Title and Meta Description for each page using the tag and/or category and post date in each Meta field to make it more "unique". But my question is .... in the REAL WORLD will taking the time to create this programming really positively impact our overall site performance? I understand that while Google, BING, etc are constantly tweaking their algorithms as of now having duplicate content primarily means that this content won't get indexed and there won't be any really 'fatal' penalties for having this content on our site. If we don't find a way to generate unique Meta Titles and Meta Descriptions we could 'no-follow' these links (for tag and category pages) or just not use these within our blogs. I am confused about this. Any insight others have about this and recommendations on what action you would take is greatly appreciated.
On-Page Optimization | | RoyMcClean0