Why you should never use Google Adwords To Conduct Key Word Research

[Nightwing]

Buongiorno from 22 degrees C too damn humid Wetherby UK,

The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live....

A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions:

1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated.

2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak.

Grazie tanto,
David

[Nightwing]

Thanks for all your replies, like the idea of seetiing up an adwords account not hooked up to credit card
Grazie tanto

[BedeFahey]

Given how broken Google Alerts has been, I probably wouldn't rely on that. Venture Beat did an article on alternatives and there's a nice comparison of three alternatives on YouMoz.

Personally, I use an AdWords account that isn't linked to a credit card when I use the keyword tool to check things out.

[PremioOscar]

Salve David

If you create a campaign in adwords it goes live straight away. There is no message coming up saying "would you send it live?"

So you better create it on AdWords Editor and then post in on Adwords when you decide to go live with it.

About the alerts I think could be a good idea, but if the keyword get a lot of traffic you might end up having tons of alerts that I am not sure would give you any benefit.

Ciao ciao!