Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it SEO-wise to edit an already published article?
-
One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization? Of course, the ultimate goal is to be in TOP 3 for a specific keyword.
-
The page I'm talking about is more like an explanation about an offered service, but it doesn't have any on-page optimization. Great response. I will make sure to update the page and the entire website for that matter.
-
EGOL is absolutely correct.
-
If you can improve the article - especially the content - then you should do it without any concerns.
I have been running a site for about 8 years. In that time I have published a lot of content. Now I am at the point where more of my time is spent on updating articles or improving articles than publishing new articles. I am always adding additional photos, updates from the news, improved photos, sometimes complete rewrites. A lot of my early content was fairly short articles. Now I am replacing them with much more substantive articles with lots of images, photos, graphs, data. Rankings very often jump up after a major improvement is done.
One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization?
I often spend one, two or three days on improving an article like this and have someone helping me with images, photos, research. Make content on this page that will blow everyone else away. Go out there to make their content look puny.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the safest way to redirect for best SEO benefits?
What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?
On-Page Optimization | | hans-keeren0 -
Does anyone rate CORA SEO Software?
I can't really see any third party reviews of this software. Does anyone rate it?
On-Page Optimization | | AL123al0 -
Auto loading articles ?- best practices
Hi all! In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this? Thanks!
On-Page Optimization | | JohnPalmer1 -
Maximum page size for better seo results?
Does really page size affect the results in search engines? And, what is the maximum in this case?
On-Page Optimization | | Eslam-yosef0 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
German SEO
Just a quickie, Does anybody know of any strong German SEO agencies? Many Thanks Sean
On-Page Optimization | | Yozzer0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0