Dumb International SEO question?
-
Buongiorno from 18 degrees C Wetherby UK...
Client asks - "My swedish site is http://www2.kingspanpanels.se/ how important is having the swedish suffix in the url with regards to rankings in Sweden?"
I find these questions really challenging, its like the Hey if i change this url my SEO problems will be fixed, as if its that easy.
So my question is - "How weighted is the url suffix / ccTLD in terms of SEO success for a territory / country" Put another way "If the swedish suffix .se was removed would it impact rankings in any way in Sweden?"
Grazie tanto,
David -
Thanks Mark I'll have a look at the article.
Best regards
David
-
Hi David,
All your questions are basically answered in this article http://searchengineland.com/11-considerations-for-international-seo-117798
For starting it's a plus to have the .se domain. However it takes more time to build up a nice link profile for a single domain in contrast to a TLD with subfolders. There you have s stronger domain authority. It's a matter of budget here. I'm sure the article will deliver the rest. Hope this helps
-
Hi David,
I think it is pretty important where you can employ the ccTLD of the target country. I have Swedish clients and I do want to reach out and target our potential clients in this country. However I don't have a Swedish domain.
This page which is in Swedish does rank in Sweden http://www.instantatlas.com/Helse_Nord_Story-swe.xhtml
I have adopted schema for it and as well as obviously having the page in Swedish I did add the following:
So as much as possible if I don't have the ccTLD I at least try to cover all the other potential options such as title, description.
I suppose as well could change the URL to something more Swedish.Hope that helps a little.
David
-
From my limited experience in my opinion i find it a strong factor, we have a couple of websites in different countries that seem to rank particularly well with the correct country code,
But i remembered this Matt Cutts video which should give you a better idea http://www.youtube.com/watch?v=yJqZIH_0Ars
Hope this helps
James
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone suspect that a site's total page count affects SEO?
I've been trying to find out the underlying reason why so many websites are ranked higher than mine despite seemingly having far worse links. I've spent a lot of time researching and have read through all the general advice about what could possibly be hurting my site's SEO, from page speed to h1 tags to broken links, and all the various on-page SEO optimization stuff....so the issue here isn't very obvious. From viewing all of my competitors, they seem to have a much higher number of web pages on their sites than mine does. My site currently has 20 pages or so and most of my competitors are well in the hundreds, so I'm wondering if this could potentially be part of the issue here. I know Google has never officially said that page number matters, but does anyone suspect that perhaps page count matters towards SEO and that competing sites with more total pages than you might have an advantage SEOwise?
Algorithm Updates | | ButtaC1 -
Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?
Hi all, I want to put this question straight with an example rather than confusing with a scenario. If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics? Thanks
Algorithm Updates | | vtmoz0 -
38% of SEOs Never Disavow Links: Are you one among them or the other 62%?
Hi all, Links disavowing is such a advanced tasks in SEO with decent amount of risk involved. I thought many wouldn't follow use this method as Google been saying that they try to ignore bad links and there will be no penalty for such bad links and negative SEO is really a rare case. But I wondered to see only 38% SEOs never used this method and other 62% are disavowing links monthly, quarterly or yearly. I just wonder do we need to disavow links now? It's very easy to say to disavow a link which is not good but difficult to conclude them whether they are hurting already or we will get hurt once they been disavowed. Thanks Screenshot_3.jpg
Algorithm Updates | | vtmoz1 -
More pages or less pages for best SEO practices?
Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,
Algorithm Updates | | vtmoz1 -
International foreign language SEO questions
I'm looking to add some foreign language pages to a website and have a lot of international SEO questions. I think the overall question is can you do SEO yourself if you are a native English speaker for a language you don't speak (like Chinese)? 1. How do you go about doing keyword research for a foreign language? What tools are available? 2. How do you know what search engines you should optimize for in a different country? And where can you find the technical SEO requirements for each? I'm wondering things like title tag length for Baidu. Or is the Title length different for Yahoo Japan vs. US? Do you write titles and meta tags in Chinese/Japanese for respective countries? Etc.
Algorithm Updates | | IrvCo_Interactive0 -
SERP Question - Site showing up for national term over local term recently
Hey Moz, This has been happening to me with a couple of clients recently and I wanted to kick it out to the community and see if anyone else has experienced it and might be able to shed some light on why. (Disclaimer: Both clients are in the elective healthcare space)
Algorithm Updates | | Etna
Scenario: Client's site is optimized for a fairly competitive "procedural keyword + location" phrase. Historically, the site had been ranking on the first page for a while until it suddenly dropped off for that query. At the same time, the page now ranks on the first page for just the procedural term, without the location modifier (obviously much more competitive than with the location modifier). Searches on Google were set to the city in which the client was located. Not that I'm complaining, but this seems a little weird to me. Anyone have a similar situation? If so, any theories about what might have caused it? TL;DR - Site ranked on 1st page for "keyword + location modifier" historically, now ranking on 1st page for "keyword" only and not found with "keyword + location modifier" TRQd9Hu0 -
Local SEO url format & structure: ".com/albany-tummy-tuck" vs ".com/tummy-tuck" vs ".com/procedures/tummy-tuck-albany-ny" etc."
We have a relatively new site (re: August '10) for a plastic surgeon who opened his own solo practice after 25+ years with a large group. Our current url structure goes 3 folders deep to arrive at our tummy tuck procedure landing page. The site architecture is solid and each plastic surgery procedure page (e.g. rhinoplasty, liposuction, facelift, etc.) is no more than a couple clicks away. So far, so good - but given all that is known about local seo (which is a very different beast than national seo) quite a bit of on-page/architecture work can still be done to further improve our local rank. So here a a couple big questions facing us at present: First, regarding format, is it a given that using geo keywords within the url indispustibly and dramatically impacts a site's local rank for the better (e.g. the #2 result for "tummy tuck" and its SHENANIGANS level use of "NYC", "Manhattan", "newyorkcity" etc.)? Assuming that it is, would we be better off updating our cosmetic procedure landing page urls to "/albany-tummy-tuck" or "/albany-ny-tummy-tuck" or "/tummy-tuck-albany" etc.? Second, regarding structure, would we be better off locating every procedure page within the root directory (re: "/rhinoplasty-albany-ny/") or within each procedure's proper parent category (re: "/facial-rejuvenation/rhinoplasty-albany-ny/")? From what I've read within the SEOmoz Q&A, adding that parent category (e.g. "/breast-enhancement/breast-lift") is better than having every link in the root (i.e. completely flat). Third, how long before google updates their algorithm so that geo-optimized urls like http://www.kolkermd.com/newyorkplasticsurgeon/tummytucknewyorkcity.htm don't beat other sites who do not optimize so aggressively or local? Fourth, assuming that each cosmetic procedure page will eventually have strong link profiles (via diligent, long term link building efforts), is it possible that geo-targeted urls will negatively impact our ability to rank for regional or less geo-specific searches? Thanks!
Algorithm Updates | | WDeLuca0
