Dumb International SEO question?
-
Buongiorno from 18 degrees C Wetherby UK...
Client asks - "My swedish site is http://www2.kingspanpanels.se/ how important is having the swedish suffix in the url with regards to rankings in Sweden?"
I find these questions really challenging, its like the Hey if i change this url my SEO problems will be fixed, as if its that easy.
So my question is - "How weighted is the url suffix / ccTLD in terms of SEO success for a territory / country" Put another way "If the swedish suffix .se was removed would it impact rankings in any way in Sweden?"
Grazie tanto,
David -
Thanks Mark I'll have a look at the article.
Best regards
David
-
Hi David,
All your questions are basically answered in this article http://searchengineland.com/11-considerations-for-international-seo-117798
For starting it's a plus to have the .se domain. However it takes more time to build up a nice link profile for a single domain in contrast to a TLD with subfolders. There you have s stronger domain authority. It's a matter of budget here. I'm sure the article will deliver the rest. Hope this helps
-
Hi David,
I think it is pretty important where you can employ the ccTLD of the target country. I have Swedish clients and I do want to reach out and target our potential clients in this country. However I don't have a Swedish domain.
This page which is in Swedish does rank in Sweden http://www.instantatlas.com/Helse_Nord_Story-swe.xhtml
I have adopted schema for it and as well as obviously having the page in Swedish I did add the following:
So as much as possible if I don't have the ccTLD I at least try to cover all the other potential options such as title, description.
I suppose as well could change the URL to something more Swedish.Hope that helps a little.
David
-
From my limited experience in my opinion i find it a strong factor, we have a couple of websites in different countries that seem to rank particularly well with the correct country code,
But i remembered this Matt Cutts video which should give you a better idea http://www.youtube.com/watch?v=yJqZIH_0Ars
Hope this helps
James
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Giving Follow Links is good for SEO ?
Hi Friends, In my website I am having PR 5 for my home page and I am giving 25 external links as follow link. Reason is all links are natural links so I gave as follow links. Will my website will be decrease PR in future. 1) Should I need to give as nofollow links? 2) Can I update only for reciprocal links as nofollow? In total 25 links I have 3 reciprocal links only. Your suggestions on this are important for me. I had watched couple of videos from Matt Cutts on this: http://www.youtube.com/watch?v=x4UJS-LFRTU http://www.youtube.com/watch?v=g37bwBlifnk http://www.youtube.com/watch?v=mg1A5wF3Ac4 Thanks for your valuable time.
Algorithm Updates | | zco_seo0 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0 -
Domain Name History Question
Hi, When launching a new domain, do you think Google holds these back in the rankings for a certain time period? I have noticed with a few, the rankings are held back for a few months (10 page deep results when the site's first indexed and ranked), then almost like a switch rankings start to come through pretty aggressively in some cases. For example: a result could be on page 16 for a month or so, then all of a sudden jump through to page 6 (with no link building or site update), at this point the result would stay steady and would need work to push through. Anyone else get this, or does anyone have any insight about domain history and Google. Cheers
Algorithm Updates | | activitysuper0 -
SEO ANALYSIS ON A NEW SITE
Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/ main keyword is mis-sold ppi Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services. Also running out of ideas as to how to create quality content any tips please? many thanks
Algorithm Updates | | conversiontactics0 -
Does the use of an underscore in filenames adversely affect SEO
We have had a page which until recently was ranked first or second by Google UK and also worldwide for the term "Snowbee". It is now no longer in the top 50. I ran a page optimization report on the url and had a very good score. The only criticism was that I had used an atypical character in the url. The only unusual character was an underscore "_" We use the underscore in most file names without apparent problems with search engines. In fact they are automatically created in html files by our ecommerce software, and other pages do not seem to have been so adversely affected. Should we discontinue this practice? It will be difficult but I'm sure we can overcome this if this is the reason why Google has marked us down. I attach images of the SEO Report pages 8fDPi.jpg AdLIn.jpg
Algorithm Updates | | FFTCOUK0 -
Bing SEO?
I've put in a lot of time on my site to make sure it is full of good relevent content and has a healthy back link profile. I rank well on google but not on Bing. How do I go about optimizing my site for Bing and what does Bing look for that makes them rank sites differnetly than google? Also what other search engines should I be looking to optimize for? As a note I am a Realtor with a Real Estate website.
Algorithm Updates | | bronxpad0 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0