How many keywords?
-
Hi,
I have a client asking if they can target 50-100 keywords.
Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough.
So unless you had a team of 50 people doing the work, is this a reasonable request?
Any advice welcome.
Thanks
-
I don't think 50-100 KW is that much. I'm rarely targeting less than 30 on a very small site of 20-30 pages, and on an ecomm site, 1000+ KW is nothing out of the ordinary. Resources, as you say, are the governing factor in determining how many KWs you'll be going after simultaneously. I'm usually only focusing on a handful at a time.
-
Yes that's the way I am working. Not committing to too many keywords and defining the project up front.
I'm just strugglin to understand the time involved in each area. I know what it takes me but not sure if I am under selling myself, over selling or not doing enough with the time and resourse I have.
Thanks
-
Your on-page factors provide relevance to the keyword topic, but it's not what gives your site/page the oomph required to rank above other sites. (It used to be that "keyword dense" pages was all that was needed, which is what led to pages with more keywords than information for the visitor.) Off-site authority building is what lifts your site above other strong competitors.
Part of SEO is understanding where to put your efforts for the best impact with the available time/budge/knowledge resources. To do that, you need to know what the marketing budget is, what the SEO skill level is, what the client goals are, the competitiveness of each potential keyword, the time frame that the client needs to see a return on their investment, and the strength of the page/site being worked on.
For a one man band the more narrowly you define the project and the client's perception, the better off you're going to be--especially early on.
-
Thanks for response.
What I don't get is the time and effort involved in off site backlinking per keyword.
Sure I can make each page keyword dense with great content and images.
But what about the off site stuff? For a one man band I always think it involves too much work to target that many words off site?
-
Indeed. I'll keep you on my short list.
-
"In a competitive space" as you say, is the key factor. : )
-
Hey there,
To be honest that doesn't sound unreasonable to me. Although I guess that does depend on the site and what they selling, if anything!
By writing good content around each product will soon see you ranking for each individual product.
What is the company? what are they selling? maybe I can help some more if I know more about the project.
Thanks
-
The initial content creation is the big obstacle for 50-100 keywords (focusing on quality). To do this correctly does require a good amount of resources. Continually monitoring, optimization can be done by a one/couple/few people (it all depends on what kw's/what industry & so on).
-
totally doable, 1-2 keywords per page, so a 50-100 page site can accomplish this. no problem at all
-
Chris, if you can rank for up to 7 keywords on a page in a competitive space I might try to hire you someday.
-
You can setup FAQ pages and an info guide on all the products. The key is to create lots of good quality content and each content piece should be focused on one keyword.
-
In the planning phase, ballpark a page of content optimized on-page and -off for each keyword and one page per product. Your results will differ widely based on a number of criteria. Before moving forward, I recommend digesting the following:
-
Within an e-commerce setting how would you equate that?
Say I have hundreds of different products and want to target 50 of them?
If I have armani jeans, slim fit, straight fit, boot fit etc.. all different products. How do I target 7 for one product? Or would I target 1 for 1 product but then say 50 different products?
In your experience how many hours would you say you put into targeting a keyword?
Thanks
-
Sure, it's possible, just not for one page. 1-7 keywords per page is a good estimate, but perhaps a bit high but a site can target hundreds, even thousands or tens of thousands with enough pages and enough effort. And your right, the more keywords being targeted the more man hours will have to be put into it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broad keyword use
It seems that the broad keyword use is not very accurate. I have 3 very similar keywords: Dive Florida, scuba diving in Florida, Florida scuba diving. Why does the program not recognise them as broad usage when assessing the page title? And if the program cannot understand broad usage terms, how confident can we be that the program can properly measure for keyword stuffing?
White Hat / Black Hat SEO | | Zambezikid0 -
Too many dofollow links = penalty?
Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone. So I have a few questions: 1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing? 2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%? Thank you!
White Hat / Black Hat SEO | | NathalieBr0 -
Many Regional Pages: Bad for SEO?
Hello Moz-folks We are relatively well listed for "Edmonton web design." - the city we work out of. As an effort to reach out new clients, we created about 15 new pages targeting other cites in Alberta, BC and Saskatchewan. Although we began to show up quite well in some of these regions, we have recently seen our rankings in Edmonton drop by a few spots. I'm wondering if setting up regional pages that have lots of keywords for that region can be detrimental to our overall rankings.Here is one example of a regional page: http://www.web3.ca/red-deer-web-design Thanks, Anton TWeb3 Marketing Inc.
White Hat / Black Hat SEO | | Web3Marketing870 -
Sure, but what about non-keyword rich anchor text links?
Could spammy non-keyword rich anchor text liks help your website rank? Of course, there's been a lot of discussion around Google's update of its link scheme. Specifically, they target press releases with do-follow links on keyword-rich anchor text and "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links". Well, that leaves the question unanswered, what if you're doing these spammy linking techniques, but on non-keyword rich anchor text, such as "click here", "find information", and "click here". Will you still get smacked down by Google then? Given that links on non-keyword anchor text can still help increase domain authority, it seems like Google left a door open here for large scale publication of a certain class of spammy links that can still assist rank, no? Also, in answering, please distinguish between best practice, and effective. For instance, purchasing links isn't a good practice, but it can still be an effective technique. While spammy links on non-keyword rich anchor text is certainly not a good practice, is it nonetheless effective?
White Hat / Black Hat SEO | | ExploreConsulting0 -
Am I Being Penalized For Having My Whole Site In A Subfolder Named With A Keyword?
I inherited a client. For some reason, their previous webmaster set up the site so everything is in a subfolder /law/. It's an attorney website. All the urls have the primary domain name /law/ and then assigned url. I can't image this is helping but could the site be penalized for this by Google or Bing? It's set up like this: www.attorneysite.com**/law/**therestoftheurl /law/ is included in EVERY PAGE... even the homepage.
White Hat / Black Hat SEO | | DeltonChilds0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0 -
Single-words high keyword density. How many is too many.
Dear All SeoMoz users, I'm a web designer for some time now. Doing some basic SEO from time to time. I just started up with brand new website. The website is not ranking very well for 2nd line keyword (keyword density < 2%), but the problem is not ranking at all for for my main keyword. I think the problem is the keyword density. For phrases that are 3-words long my keyword density is less than 4%. I suspect the problem is that keyword density for single-word phrases is between 8-12%. Please note that the 3 words with highest keyword density make my main 3-words long keyword. Is this the case? Should I be avoiding keyword density larger than 4% for single-word phrases as well? What is you experiences is this matter? Could my single-word phrases be treated as keyword stuffing by Google?
White Hat / Black Hat SEO | | pseefeld0 -
Spammy Links, SERPs, and Low Competition Keywords
While I've seen a lot of news about Google cleaning up content farms, link farms, and similar spam, I've also seen some companies start ranking very well for niche terms using these same practices. Question: Does Google completely discount links from content farms and similar sites or simply give them low value? Observation: I've seen a company start ranking well (top 3) for several terms when they used be on page 2. When I looked at their links, they are from article farms, directories, do-follow blogs and similar low-vale sources. Relative to others, they have about 10x the volume of links with the precise anchor text they are targeting. I wonder in absence of other information that these spammy links still count for something. Given the low competition for the term, this is enough to boost their rank. Just thoughts some thoughts as we are working on long-tail strategies for some key terms.
White Hat / Black Hat SEO | | jeff-rackaid.com0