Google Analytics Code
-
I have an ecommerce website and have installed the Google Analytics Code. i am also spending the money for google adwords. i m getting clicks and as well as orders but in google analytics it show that i am getting all the traffic from organic search results whereas my daily budget get exhausted and i do get business for the keywords i bid.
i want to ask is there a problem with adwords or anlytics.
Or
have i placed the wrong code or have placed the code not in a proper format.
-
If you're not tagging your destination URLs in Adwords, you will need to turn on auto-tagging so that Google Analytics can track clicks from Adwords. When you log into Adwords, click on the "My Account" tab, and choose "Preferences". If auto-tagging is not enabled, enable it. What this will do is when someone clicks on an ad to your site, you'll see a parameter added, called gclid. This parameter encodes all the data that you'd normally have in your utm parameters (if you build URLs like these from here), so that Google Analytics can properly track your ad campaigns.
Also, like Chris mentions, make sure in the admin settings in Google Analytics that your account is linked to that Adwords account.
-
Hamid,
Be sure that you have installed your google analytics code on your PPC landing page(s) and be sure that you're not using two different google accounts--one for the code you're looking at for your organic results and code from another account set up for PPC. I've seen both of these things happen before.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
How To Increase Clicks In Google Shopping?
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks? Current budget is $10 a day at $0.01 per click bid. Should I increase my bid per click or add more products or both? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
Do UTM Parameters reflect in Google Analytics
Hi, We have recently enabled auto tagging in our URLs but not sure if tagging is working correctly. Does Google Analytics shows the utm parameters also in URLs in Google Analytics OR Google shows only the base url (after removing utm parameters) in Analytics. For example: Will http://www.abc.com/?utm_source=Indiaweb&utm_medium=Display&utm_campaign=CPC&utm_content=NRI_newprojects&utm_term=US be shown as is in Google Analytics under PAID Tab or only http://www.abc.com/ will be shown and the utm parameters will be removed in Analytics if auto tagging is enabled. Thanks in Advance 🙂 Regards Anirban
Paid Search Marketing | | vivekrathore0 -
Google Remarketing Tag
Is the code snippet for a Google Remarketing Tag specific to one domain, or will it collect the audience list for any webpage(s) of any domain? Best,
Paid Search Marketing | | ChristopherGlaeser
Christopher0 -
A question for Google Adwords experts
Hi Google Adwords experts, We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases). My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it? If you can include a link to any articles that will give me more info, i'll vote for your answer. Thanks!
Paid Search Marketing | | HamiltonIsland0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0 -
Google Ads not showing
Hello, I am having some trouble with my google adwords. I decided to split my existing campaign into two campaigns, one for customers in the UK and one for the rest of the world. The keywords are the same - only the message is different. i.e. Tractor Parts Free UK shipping on Tractor parts mysite.com/tractor-parts & Tractor Parts Fast shipping to Europe from the UK mysite.com/Tractor-Parts According to Google Adwords my UK campaign has had no impressions and no clicks. However if I search for one of the keywords it appears in the search results with the UK text. Anyone got any ideas?
Paid Search Marketing | | DavidLenehan0
