Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to content marketing: Should my blog posts link to my sales page?
-
Hi,
I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page.
Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links?
I couldn't find any resource online about this matter. Thank you for your opinion and help!
-Marc
-
Thanks!
-
Thank you for your help, I'll try that
-
Thanks Phil
-
Great response Tom!
-
It's to be expected that some of your blog posts will have a hook to whatever your selling. Every single post might be overdoing it slightly, but certainly some would be a good idea. Not just for sales, but also for SEO.
If one of your blog posts becomes very popular, as in it earns external links and social signals, it will become a strong page on your site. If you link your strong pages to your key landing pages, some of the SEO strength will pass through. Furthermore, your internal links can use a lot more exact match anchor text than external links, so feel free to link to those pages with the keywords you want to rank for. Again, don't use exact match every time, but you can use it much more often than with external links.
Hope this helps.
-
It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.
It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.
-
Maybe linking each blog post might be overdoing it. But link to your sales pages where it makes sense, i.e. where you specifically talk about the products/services you sell. Don't overoptimize your anchor text though. But smart internal linking can indeed improve authority of your linked-to pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer menu links: Header tags or list items?
Hi, I would like to know header tags (h5 or h6) or list items ( ) works better for footer menu links for the best linking structure. Thanks
Algorithm Updates | | vtmoz1 -
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
Why is old site not being deindexed post-migration?
We recently migrated to a new domain (16 days ago), and the new domain is being indexed at a normal rate (2-3k pages per day). The issue is the old domain has not seen any drop in indexed pages. I was expecting a drop in # of indexed pages inversely related to the increase of indexed pages on the new site. Any advice?
Algorithm Updates | | ggpaul5620 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
US domain pages showing up in Google UK SERP
Hi, Our website which was predominantly for UK market was setup with a .com extension and only two years ago other domains were added - US (.us) , IE (.ie), EU (.eu) & AU (.com.au) Last year in July, we noticed that few .us domain urls were showing up in UK SERPs and we realized the sitemap for .us site was incorrectly referring to UK (.com) so we corrected that and the .us domain urls stopped appearing in the SERP. Not sure if this actually fixed the issue or was such coincidental. However in last couple of weeks more than 3 .us domain urls are showing for each brand search made on Google UK and sometimes it replaces the .com results all together. I have double checked the PA for US pages, they are far below the UK ones. Has anyone noticed similar behaviour &/or could anyone please help me troubleshoot this issue? Thanks in advance, R
Algorithm Updates | | RaksG0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
Youtube dofollow link to web site
Is there still a dofollow link back from a youtube channel to your web site? I filled in the site url in the profile, which in my understanding used to be the single dofollow link back to your web site. However, when I view the page source for the youtube channel it shows up as a nofollow link. Also, in OSE the link does not appear. Has this changed or am I just not doing this correctly?
Algorithm Updates | | uwaim20120