Google Product Listing Ads and SEO

[S.S.N]

Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content?  Ideally, would we want to alter the product description?

[S.S.N]

Thanks!

[S.S.N]

thanks!

[BrightHealth]

There will be no issues. There aren't any with regular AdWords ads and there won't be any in this case. Updating PLA content is essentially updating for search terms/phrases, similar to both PPC and SEO.

Using the same information, assuming it has strong search potential, will not impact anything outside of creating consistency of info for the user. You should be fine as long as everything is accurate.

[danatanseo]

I absolutely wouldn't worry about using the same product descriptions for your PLA's causing duplicate content issues. That being said, optimizing Ad copy is always a good thing. If you tweak your PLA descriptions and they convert better, then, woohoo! Might make for some interesting A/B testing....although, I don't know how you could do it simultaneously in Google without actually creating duplicate product listings with different SKUs. Otherwise you'd have to test them one at a time, which wouldn't probably give you scientific results.

No, I wouldn't worry about duplicate content at all with these. They are paid ads...different animal.

Hope that helps!

Dana