Adroll for Retargeting Campaign
-
Hi guys,
Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns.
Thx!
-
Hey David!
I manage all of our retargeting and online marketing efforts here at Moz. We actually use AdRoll so we might be a little biased.
With that said, I've had nothing but great experiences with AdRoll. As John mentioned above, in order to run retargeting ads through the Facebook Exchange, you have to go through one of the ad partner networks. So, that's one major advantage right there of running with AdRoll over Google Remarketing.
We've seen amazing results with CTR's of 3-10% on Facebook retargeting ads (especially newsfeed ads) so I highly recommend at least testing it.
I also agree with John that AdRoll's customer service is fantastic. We have a dedicated account team there who is super responsive and all around great folks to partner with.
Hope that helps!
-Justin
-
We've been using Adroll for a few years now, and I can say we're very happy with them. Their performance is on-par with Google Adwords. We're now using them also to get our retargeting ads into Facebook (including in news feed ads), and we're seeing good results from those. You can't set those up without an ad partner, so it was nice for us that that relationship already existed.
Adroll, vs. any other company I've worked for in the online advertising space, has the best reps I've ever worked with. They get back to me the same day when I write to them, with detailed intelligent responses. They take appropriate and timely actions to make optimizations in our account.
As far as I know, none of the retargeting platforms are completely self service which in general I strongly prefer. With Adroll, I don't mind as much, as the reps are so responsive.
Also, I met with their head of product not too long ago, and they have some really cool things in their pipeline over there that I think will contribute even more to our success through their platform.
-
Good Morning David,
Thanks for your interest! We're more than happy to connect you with current customers in your industry who will let you know how their retargeting is going. Please email Jonathan at social[at]adroll[dot]com for more info.
All the Best,
AdRoll
-
I've been eyeing them too. My only experience so far in in having their re-targeting follow me around the web. Just chiming in to keep an eye on what responses you get.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
Session and conversion data missing from AdWords campaigns in Analytics
Hi all, For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled. The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension. Suggestions as to what could be the problem are most welcome. Thanks! Bas
Paid Search Marketing | | Evoworks0 -
How do I find AdWords campaign and adgroup ID numbers?
Is the only way to get them through the AdWords API? If so, how do I do that?
Paid Search Marketing | | Ericc220 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0