Traffic by keyword- phenomenon
-
I have several keywords that seem to bring visitors in but when I look at my rankings it shows that I have no ranking authority at all. Are these just robots or some non human click? Or how do I even get these visitors?
-
You were correct- the KW were listed in my GA. So, for example, "zt amplifiers" there have been 3 clicks today, but I am not ranked in google, and I am 80 - 90 rank in yahoo/bing. So in looking as you suggest at pages and time, I see 100% bounce, 1 page...can I conclude bot?
And if so how do the bots come by way of keywords anyway? Is that typical? I always thought they just started at one point and spidered through links as they found them on the page.
-
if you're keywords are something extremely easy to rank for and are not competitive at all then your site will rank for those keywords if it is the only one trying to.
For instance if I had gobbledygook as my keyword I'm sure I could rank very well.
If you're trying to determine whether or not the search came from a robot or not.
Use the IP address who.is it will show you rather not it is a bot most of the time.
It should not really be concerning if you are getting traffic that is always a good thing. What I would care about is converting that traffic into either a customer or whatever your business actually has set out to achieve.
Can you give me an example of the keywords? If you like you can use what's called a this tool to tell you rather not your keyword is hard to rank for or not.
https://moz.com/researchtools/keyword-difficulty
if it turns out to be bots that are bothering you. A tool like cloud flair will help you.
However a bot will not enter a keyword in your analytics I know it is tough to separate people from bots today because so many people are signed in to Google and its encrypted using SSL however if there is a keyword search that you can see in your analytics that is 99% of the time a person.
I hope this helps,
Thomas
-
I guess I got your question! So you are saying that GA is giving you the information that someone have visited your website using particular keyword but when you manually search the keyword on Google you do not find your website in the SERP listings...
If I get your question right, I think there can be different reasons why someone is coming to your website by using particular keyword which is manually not available in SERPs.
- Difference of Geographical location can cause this. For instance you are in US and searching results against a particular query but me being at the different location if search the same keyword our results will be different and that’s mainly because of the location difference! There is a strong possibility that your website is ranking on social other geographic location.
- This also can be a result of personalized search. Google shows results on basis of the user’s personal search behaviour so may be some users are getting your website on top because of their search behaviour.
They can be bot as well but above two options cannot be ignored!
I would advise you to dive deep in to analytics to see if they are real people or bits and this can be checked by tracking their geographical location, time they stayed on the site, pages they have visited and more...
Hope this helps!
-
Joseph,
I think we are suffering a bit from lack of information on this one. So, let me try and lay this out to seek clarity:
YourSite.com is getting some small amount of traffic you believe for a few KWs. The most important question is what makes you think you are getting this traffic for these terms? Is it that your site has queries in GWMT or KW in GA for specific keywords like KWexample1, KWexample2, and KWexample3?
You are also saying the landing pages for the three KWs above have no page authority (PA) associated with them, and you are wondering how anyone would find them?
I am wondering if you are using Google Analytics based on the last 2 questions: Are these just robots or some non human click? Or how do I even get these visitors?
Assuming you have GA code installed correctly and you have access to it, go to your dashboard and click on Traffic Sources (Left Side about 2/3s down) and you will see: Sources - click it and you will see Search - click it and you will see Organic - click it and you will see Key words listed to your right (are these terms in here? (Remember it will default to the first ten but there are more, look to bottom right to go to next page or to show more on a page. You can also click 'Keyword' to order by alpha. If the KWs are in here, it is organic search. If not, look at referrals or Direct to see if they are there. This will show you where the traffic is from. That will not guarantee someone is not searching using automation, but it is not a spider/bot.
Hope that helps you out,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Search Keywords, Meta Keywords and Meta Descriptions; Keeping Webmaster Tools Current
What are Search Keywords, Meta Keywords and Meta Descriptions? What exactly is the difference between them and which one is more important? In regards to Webmaster Tools, if we delete a page or a product, it still shows up in Search Analytics. How can we update Webmaster Tools so as to keep it current with our website? Lastly, again in regards to Webmaster Tools, in Search Analytics. At the moment we put relevant queries into the Meta Description of low ranking pages, in order to raise the position of the page. Is this the right way to handle queries? Should we be putting the queries into the Meta Description or the Meta Keywords?
Reporting & Analytics | | CostumeD0 -
Universal cookie loss specific traffic
Hi there, A month ago we have installed the Universal Analytics tracking code on our website (www.smartphonehoesjes.nl). Since that time, direct traffic has risen unnaturally and organic traffic dropped unnaturally. I dived into this problem and I discovered there is a cookie loss on when visitors are switching from /cart to the first step checking out. The problem is that not all browsers cause these cookie issues, only Safari and IE older versions (9 and older) and some cases of Chrome. All iPads cause cookie issues (50% of all cases). iPhones cause not a single problem because we are using a separate mobile (m.) site which does not cause cookie problems. We don't have a mobile site for tablets yet, soon it will come. My biggest question is: how can I fix the Safari desktop cookie loss after switching domains from /cart to the first step of the chckout process? Olders versions of IE will slowly fade out and the iPad problem will be fixed when the mobile website is available for tablets. I hope someone can help me.
Reporting & Analytics | | MarcelMoz
Thanks in advance. Marcel0 -
Why would our client's site be receiving significant levels of organic traffic for a keyword they do not rank for?
We have a client that has received 100+ organic visits for the keyword 'airport transfers', yet the site does not rank in the top 100 search results for this keyword. We have checked that it is not untagged PPC traffic. Truly baffling. Can anybody help?
Reporting & Analytics | | mrdavidingram0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
How Can I Record .zip Traffic in Google Analytics
The company I am with shows traffic coming in to .zip files in Google Analytics. The traffic being recorded stopped a while back, but I know people are still downloading/visiting these .zip ULRs. I'm not sure how they were recording/tracking the .zip URLs (in Analytics) before, but I'd like to track them once again. Does anyone know how to do this? Thanks
Reporting & Analytics | | poolguy0 -
Drastic keyword position drop from time to time
Hey guys, I'm having the following issue. My keyword position in SERP is usually 10-11 but sometimes (like once a month or so) it drops to like to position 46 or something of that kind. Why would that be happening and what can I do to avoid that stuff?
Reporting & Analytics | | VinceWicks0 -
Traffic dropped 75% - Panda 2 Penalized?
Hello everyone, My e-commerce website traffic dropped by 75% overnight, on April 12th. The website has been around since 2003 and growing every year. Over the years gained some great placement for some competitive keywords and stayed on page 1 for some time. After the Panda update, some of our major keywords dropped from page 1 to page 10. The first Panda update had a slightly negative effect on us, by bumping up all the brand's websites (brands we carry) placing the brands in the first couple positions (giving them 2-3 first spots) pushing us down. However, the Panda 2 killed us. I was wondering if anyone could shed some light on my situation. Did anyone ever have luck or would recommend contacting Google, and asking them for advise or reasons why the site was dropped. The website in question is www.instyleswimwear.com Thanks in advance,
Reporting & Analytics | | AlexGop
Alex0