PPC software.. which one do you think is better? why?
-
hey guys...
I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way.
So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better.
I am in house in charge of 2 ecommerce websites.
-
we did marin and it absolutely destroyed our business. We are very dilligent with our ad spend and Marin could never catchup. Maybe we change bids more than most people but we were a lot more careful than marin was and seasonality was a big problem. Instead of paying marin 150 a year we decided to go with another ppc person and that seemed to be better.
-
Branden thanks for sharing your personal experience, I will give a try on Marin...
-
Thanks Dana, always good to hear from some one in similar position. I just start the trial I really like the interface too... I want to see how the "Bid Management tool" will behave.
-
We tried Marin and the results were good, but we needed integrated closed loop reporting for paid and organic search. We ultimately integrated our back end data with Adobe Site Catalyst and then used Adobe Search Center for paid search management. This allowed bid adjustment based on our back end closed loop data, and allows consolidated reporting for both paid and organic search.
Adobe Search Center isn't the best tool, but it's not bad and the full integration with Site Catalyst makes it worth it. Adobe bought Efficient Frontier last year and will be replacing Search Center with this new tool.
-
Marin is the best. Â I've used Acquisio and WordStream before, and my campaigns perform best when using Marin. Â Acquisio has better charts/reporting than Marin, but my campaigns perform best using Marin. Â Also use Mongoose if you want to track inbound phone calls back to the keyword searched for. Â Mongoose integrates into Marin seamlessly.
Marin Enterprise will cost 3-5% of your spend, which comes with a dedicated Marin rep who will help you with all of Marins features/tools. Â If money is an issue, you can use Marin Pro for 1% of spend, but you wont get a dedicated Marin rep. Â I started with Enterprise and then switched to Pro after I understood all of Marins tools.
Marins bidding algorithm is awesome. Â Marin allows for various keyword attribution, A/B split test for text ads & creative, different bidding based on cpl, cps, roi, margin % etc. Â You can also bid different for various conversion types...purchase, lead, facebook like, newsletter signup, phone call, etc. Â It also stream lines your work flow which allows me to manage 2X more campaigns.
-
Hi Cesar,
I am in-house in charge of 2 ecommerce sites as well. We just completed a free trial of Wordstream and I was very impressed. We are going to give it a try for 6 months. I found it very easy to jump in and start managing things without spending a lot of time finding my way around the interface. That's my two cents Cheers,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC click-through rate by position
Hey Mozzers, I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience? Thanks!
Paid Search Marketing | | Zoope0 -
Cannot re-activate PPC after GWT violation has been removed.
Google adwords not allowing us to reactivate after GWT violation removed and site deemed clean by Google. Attempts at reaching them for guidance have been unsuccessful. Any suggestions? Thank you.
Paid Search Marketing | | ahw0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer.  It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is.  Why would this happen?  Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite.  "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA:  This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
PPC Question
After watching today's excellent WBF by Brian on Adwords, I still have a question. At one point do you believe a PPC keyword or adgroup has enough data to make a decision. Brian mentioned 30,000 impressions. I've heard 200 clicks. Is there a concensus or set of rules anyone could recommend as a guideline. I do PPC but it's not a daily focus, and find myself vacillating, and frankly, probably wasting time and money by not having a more defined approach to PPC.
Paid Search Marketing | | DenverKelly0 -
Why don't national brands have PPC ads that target their names, while smaller brands do?
Google's policy is to allow other businesses to run PPC ads against your business name, even when trademarked, so long as the ads don't include the trademarked name. At least that's what I have experienced and read online. Source:Â http://www.google.com/support/forum/p/AdWords/thread?tid=55e2b4bf90ae9585&hl=en Why do so many national brands have no PPC ads showing on their names in Google searches? http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=best+buy http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=victorias+secret http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=office+depot And so on. Smaller brands, even when trademarked, are awash in competitors targeting their names: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=nally+used+cars http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=la+jolla+cosmetic+surgery+centre Consider these two hotels: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=ritz+carlton+new+york http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=hotel+3030+new+york There are two slightly different questions in play here, as I have clients I'd like to better protect against this type of PPC poaching: So, are there any different policies at Google Adwords RE: national brands and having competitor's ads show on their names? How do the major brands block the advertisers on their names? Thanks!
Paid Search Marketing | | CakeWebsites0