Best Approach to Get Backlinks for this site

[BobGW]

Hello,

What would be a good approach to gain backlinks for this site:

www.nlpca.com

The owners don't have much time to write content. I as the consultant have time but do not have the expertise the owners do. The people that run the site are authorities in the field.

Thanks!

[BobGW]

True, and they don't have a blog! I may be able to convince them to start one.

Question: How do organize new articles in a 2013 manner when they've already got an article section with 30 long articles? Here's what I'm talking about:

http://www.nlpca.com/DCweb/nlparticles.html

[DougRoberts]

It's a common response though, especially from small businesses where their focus isn't necessarily on their marketing/web presence but on delivering a service and paying their bills.

But, if they're "authorities in the field" and recognized as such by their peers etc then not exploiting that just seems like a criminal waste of a great opportunity.

As Ted said, is there any way you can re-use, re-work existing material that they're already generating? Do they have a mailing list that they're publishing material on?

One technique that may work is to not ask them to "write an article", but get them to tell you "what's hot right now" in their niche and arrange 30 minutes to interview them about it. Or Record this and find someone who has the time to produce the copy you're after. If you're got the budget, find a professional.

Sometimes it's just the thought of having to sit down and write something that's causing the friction - it's not that they don't have anything to say.

I also think Steve's got a point. If you're going to do it, do it properly and produce content that your audience will want to read and engage with. Don't just do it for the sake of links...

[Francisco_Meza]

I was going to suggest dinner where the phones aren't ringing and they don't have to answer emails. 
That's what I do with my local clients.

[MoosaHemani]

I will second EGOL’s answer!

If I ever get the time, I will interview EGOL for this expert level help! << This sounds bullshit to me! If I think EGOL’s interview can offer value to my users I definitely have to find some time, create question and send them to him so that I can use it to engage targeted audience around me

Similarly, if they really think that writing can help their website grow and bring leads and conversions to them then they probably have to take some time and write something that is worth reading.

You at your end should find the best places where their content can go live (magazines and newspapers) so that their content can cater large audience and natural links.

Hope this helps!

[AarcMediaGroup]

Assuming they have literature, webinars or other things available as part of their service, you could make some of that info available for free to bloggers or others within the industry and could possibly request they provide the public with a review of the quality of the material.

And beyond that, if they've really successfully coached some people into great lives and incomes, maybe those happy people would be willing to provide links from their web properties to the site, with a thanks, or a review of the work they do or so on.

[EGOL]

The owners don't have much time to write content. [..] The people that run the site are authorities in the field.

OK... you said.. "they don't have much time".... then they still have "some time"... and they should use that to the fullest.

IMO they should FIND TIME, because if they are "authorities in the field" they don't want noobs writing their stuff.  Kick them in the pants. ...

.... or you can become their cheerleader and buy beer or lunch or cookies or show up in your tutu when they get a new blog post up.

[stever999]

I just answered a similar question and I think my answer fits your question too:

The simple answer is don't produce content for the sake of link building! If you have something to write about that users will find interesting then you should do it by all means but otherwise you will lose credibility and people won't want to link back to you anyway.

The other important thing to remember is link velocity... Don't gain too many links too quickly otherwise, at best, they will be ignored by Google as they will see the links as unnatural.

Ultimately if you have interesting and engaging content people will naturally link back and in my opinion this is best way to handle link building.