Where to outsource product pages contents?
-
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language)
Can anyone suggest where to find a good product content writer?
-
Another suggestion is to post your request on craigslist. Interview the potential candidates and negotiate the project fee. Most of the freelancers are pretty flexible on price as they need work.
-
You get what you pay for. We use folks from the US and also have editorial oversight. This is no difference than if you had someone in house - you have to work with them.
P
-
Wow, that is almost exactly how I started my SEO career! (the only difference being it was about 8,000 product descriptions)
-
We've used freelancers from both oDesk and eLance and have been disappointed with the results. Outsourcing content creation to those in other countries (with the possible exception of certain expats) may be inexpensive ($2-$5 for a 200-300 product description) but the results tend to be thin and with awkward syntax—obviously not written by someone with a native grasp of American or UK idiom.
On the other hand, those domestic writers—if they're any good—tend to want a minimum of $25 for a well-written and researched article or product description. There are also the considerations that 1) eLance and oDesk freelancers tend to charge by the hour or by the job, which can be problematical if you'd rather pay by the piece.
Here's how we handled the situation: We needed around 600 unique product descriptions for our Magento site. On my recommendation, we hired a very recent journalism school graduate at just over minimum wage (with a timely review) and provided enough research material to begin writing the things we needed. We taught this person the very basics of SEO (keyword placement, density, etc.) and—under close supervision—set the new hire to work. After roughly 2 weeks, the content was sufficient for posting after going through a thorough optimization process (employing whatever new Panda change MOZ.com had brought to our attention that week)
And after that review period, we gave our new employee a nice increase and we had an in-house content writer (Across all channels)—saving us a ton of money—who is learning SEO as an ongoing part of the education process.
-
Check out websites like oDesk or eLance - or variants of them. You can specify what you are looking for, pay rates etc. We have used to find various writers for different projects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool to identify duplicated content on other sites
Hi does anyone know of a tool that could be used to identify if a site is using our content without permission? Thanks
Content Development | | turismodevino10 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
Filling Up Content For A New News Publishing Site
Hello, SEO Gurus. I have a client whom I've been working with for a few months now, and part of our service offering is to publish and promote fresh, daily content on his site's blog. This strategy has been a huge success thus far, he is very happy with the content, etc. Now, he is getting ready to launch a second site, which will be a news publishing site for his industry niche, and we will once again be providing the content on a daily basis: we're going to be producing 10 to 15 articles a day. It's a big operation for us. The client, however, is concerned that he doesn't want the site to appear "thin" on content in the early going, and asked if it would be possible to populate the new site with the articles we wrote on the other site's blog. My gut reaction to this is that it would be an exceedingly bad idea to do this. While we are the ones who authored the original content (and we've used author tags and publishing markup), the best bet is to simply start fresh. Besides that, seeing as we'll be pumping out tons of content on a daily basis, it won't take long to fill up the content coffers. That being said, I just wanted to run this past you all and see if anyone had any alternative ideas on how to use the old content without it being duplicate content. I was thinking that maybe designating all of the old articles with noindex, nofollow could be an option? Many thanks in advance for your time and attention. Sincerely, Mike
Content Development | | RCNOnlineMarketing0 -
Too many links on page?
Hello, Can my rankings suffer if some of my inner pages have too many links/anchor text? Or would link juice just stop being passed after X amount of links? I have content on these inner pages, and it all flows. Thanks!
Content Development | | TP_Marketing0 -
Prevent average users from copying content and pasting into their websites
Please do not respond with a "you can't stop them" comment, I understand this. Most of our pages have content that is duplicated across multiple domains. The recent Google algorithm update focused on penalizing pages that have duplicate content, and it could be one of the reasons that we have been seeing traffic loss. I'm looking for some type of javascsript/php code that will help minimize this issue.If could be code that does not allow you to copy and paste the code without turning of javascript or a dialog box pops up and says "this content is copyright protected, anyone copying this content is subject to legal action" I've found one script that might work http://www.ioncube.com/html_encoder.php My questions are still the same: 1 What is the best method to achieve my objective? 2 Will this additional code affect how the webbots see our site and or affect rankings? I know that anyone can figure out how to get the code, I am trying to mitigate by providing a warning about copyright infringement and making it more challenging to copy our content. Please do not respond with a "you can't stop them" comment, etc, I understand this. Thank you for your comments!
Content Development | | 4RealLocal0 -
Matt Cutts and Curated Content -- something is confusing here...
Okay, I read an interview somewhere this week where Matt Cutts said he didn't care much for curated content. Today I searched on that subject and came up with the following video of his: http://youtu.be/zZU7O1BHfyo So, in the video he is going along and saying not to just grab content and repost it. And then at around minute 3:15 he says that, on the other hand, you can have a blog like DaringFireball.net and that's a good thing, because the blogger takes the time to pick and choose what he is posting. I went to Daring Fireball to take a look, and I saw that he writes maybe one line of commentary, and then pastes in a big chunk of the curated content along with a link to the source. This shocked me. How could Matt like that blog -- he keeps telling that he likes original not duplicate, curated content. So, the difference is that a blog can get away with this if they exercise discretion in what they choose to copy and paste? How the hell would the Google algorithm know what the intention of the blogger is? And here I've been wasting my time writing up paragraphs and paragraphs to precede any excerpts I paste in, in fear of getting hit by Google. I'd like to hear your comments on this.
Content Development | | bizzer0 -
High Bounce Rate on this Specific Page
Just a quick question...looking more for opinions and suggestions.... The specific page in question is: http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/ We get great traffic to this page specifically for these search terms (and more): natural beta blockers natural alternatives to beta blockers natural beta blocker supplements The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)? Thanks!!
Content Development | | Linwright0 -
Duplicate content via syndication?
I have a full text RSS feed of my blog available for users with RSS readers. A few sites have said they would like to republish the unedited feed on their site (so my blog postings show up on their sites with links back to my site embedded). I'm wondering if this is a good/bad idea (to let them republish my postings) and/or if I should do anything in the feed to protect myself from an SEO point of view? Am I at risk of some kind of duplicate content penalty from Google, or will Google figure out that I'm the original source (which would be good) since the blog postings have links back to my site? Thanks!
Content Development | | scanlin0